Seminars & Events

Additional seminars and events will be posted here over the next few weeks. Please continue to check back!

* The Early Bird Pre-Show Discounts for seminars and events ends Monday March 20, 2017 at 11:59pm CDT. After March 20, 2017, individual seminars may still be purchased at the full on-site show pricing (no exceptions).

TRANSWORLD’S SEMINAR SERIES
  • C.H.A.O.S. Safety Seminar
    8:30am - 12:30pm
    Room 104
    HAA Members: $10, Non-Members: $65
    Produced by The Haunted Attraction Association
    The Haunted Attraction Association brings you The Certified Haunted Attraction Operator Safety (C.H.A.O.S.) Program. This crisis awareness and safety course is a must see to anyone running a haunted attraction. The insight acquired in this truly riveting seminar is critical to the future of the industry. A problem at one attraction will affect all attractions. This 4 hour course will count towards your 8 hours required to receive your certification. Each year, we will offer safety classes you can attend to fulfill your requirement for certification. When you complete the 8 hours, you will be given a certificate that can be used to show your Fire Marshall, insurance carrier and local authority your steps taken toward running a safe haunted attraction.

    The seminars that go towards your certification:

    • » Turbo Charging Your Animatronics
    • » Haunt Safety Essentials: Better Safe Than Sorry!
    • » Money Pit or Gold Mine? This Business is Tough: 15 Fatal Flaws to Avoid and 15 Must Do’s to Succeed
    • » Balance Throughput and Scarefactor to Increase Your Bottom Line
    • » Real or Faux? You'll Never Know: Faux Finish & Distressing Techniques
    • » Defusing Angry Patrons Online and In Person
    • » “It’s Showtime” with John LaFlamboy
    • » Advanced Haunt Detailing and Painting Techniques

    Throughout the seminar listings here, these seminars include this C.H.A.O.S. indicator for easy identification.
Room 101 - Morning Seminars
  • Advanced Guest Interaction Training For Your Actors - The Scare Sequence!
    10:15am - 11:15am
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Eddie McLaurin, Woods of Terror
    In 60 minutes Eddie will show you how he revamped his approach to actors interaction with customers. Eddie figured out a way to get more from his acting staff and ensure every customer leaves his event with a positive experience.
  • What's Around the Next Corner: Scripting for Your Haunted Attraction
    11:30am - 12:30pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Scott Swenson, Scott Swenson Creative Development LLC
    All great haunts are built on great stories and how they are told. Writing a “script” for a haunted attraction rarely covers all of the information needed to communicate the creators’ vision to the craftspeople installing the experience or even to the cast or marketers for the event. Over the last 18 years Scott Swenson has developed and refined a format that he calls a “venue flow”. This format is flexible and comprehensive. It addresses both creative and technical needs. This will be the first time he has shared his venue flow format to participants . Don’t miss this rare opportunity to explore this process of creation!
Room 101 - Afternoon Seminars
  • Recruiting Talent to Super Charge Your Cast
    12:45pm - 1:45pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Allen Hopps, Stilt Beast Studios
    There are some gifts that you can see in an actor, other gifts and talents will lie below the surface and you have to peel back a few layers to expose them. This class will help you identify those who have what you need and help you attract them to your show! It's what to look for, how to interview, and a point to get across to your cast each night.
  • Rocking the Customer Experience: From the Moment They Arrive, to the Moment They Leave, Every Minute Matters!
    2:00pm - 3:00pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Chris Stafford/Jon Love, 13th Floor Entertainment Group
    With 9 locations in 6 different cities, how does the largest independent haunted house production company continue to grow their business and enhance their customer experience? Chris Stafford and Jon Love of the Thirteenth Floor Entertainment Group will walk you through why every minute of the guest experience counts, from the moment your guests arrive to the moment they leave (and even before and after). There are ways to enhance your customer's opinion of your product, improving brand affinity, customer loyalty and ultimately year over year ticket sales!
  • Staff Retention: The Care and Feeding of Monsters
    3:15pm - 4:15pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Shannon Hopps, Haunt Dawgs
    How to make your actors Bigger, Better and Stronger! Keeping your actors healthy and in the haunt night after night where you need them! Learn what Shannon Hopps does to keep her Monsters in their scenes scaring their customers and not at home, calling in sick. She will also explain how the proper feeding and care of monsters has kept their staff retention at almost 100% for the past 5 years!!
Room 104 - Afternoon/Evening Seminars
  • Turbo Charging Your Animatronics
    12:45pm - 1:45pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Steve Koci/Nuts and Volts Magazine
    Are you interested in learning how to take your mechanical creations to the next level? Are you searching for resources and techniques to make your Animatronic figures stand out from the rest? Then you have come to the right place!
    We will go beyond the basics and explore a variety of methods that will enable you to become a more complete prop creator. The discussion will include tips that will help you during the entire design and build process and take your creations from the routine to the extraordinary!
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Haunt Safety Essentials: Better Safe Than Sorry!
    2:00pm - 3:00pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Randy Bates, Bates Entertainment Group / Michael Jubie, Headless Horseman
    The safety of your customers and staff is vital to any successful haunted attraction. Learn how to make your attraction as safe as possible while keeping it Cutting Edge! This seminar covers self-inspections, risk analysis, and safety redundancy, that could help with insurance rate reductions.

    Note: Michael and Randy have been working with the ASTM International committee writing guidelines for hayride safety, and have been presenting safety and security seminars for over 10 years.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Advertising on a Budget: How to Use Advertising and Branding to Draw More People to Your Attraction
    3:15pm - 4:15pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Elisabeth Garson, Steel Owl Productions
    In this hour-long seminar, Elisabeth Garson boils down 20 years of advertising experience into tools, tips, shortcuts and resources. Attendees will walk away with an understanding of how ad agencies approach the marketing process and learn how media decisions are based on target audience behaviors. Understand the different types of advertising, what branding does (and why it works), basic website structure, media vehicles — and how to write benefit-driven copy that’s designed to solicit a viewer’s interest. While there is no single answer for event-based advertising, this class will help attendees create a marketing plan more efficiently. (A similar presentation workshop was given at the Chicago Room Escape Show in August 2016).
  • Airbrush Make Up Fast and Easy
    7:30pm - 9:30pm
    Room 104
    $100/attendee (pre-registration)
    $120/attendee (on-site registration)
    Speaker: Allen Hopps, Stilt Beast Studios
    This class will go over basics and equipment suggestions for those wanting to start and many time saving techniques for those who already airbrush but want to speed up the process.
    It will be Demo style with Allen doing several makeups that take different amounts of time- 3 min, 5 min, and 12 min makeups will be featured. Materials and equipment list will be provided.
We've brought back Escape Room seminars this year!
See what's available here.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

TRANSWORLD’S SEMINAR SERIES
Room 101 - Morning Seminars
  • Money Pit or Gold Mine? This Business is Tough: 15 Fatal Flaws to Avoid and 15 Must Do’s to Succeed
    10:15am - 11:15am
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Tim and Ann Marie Gavinski, Wisconsin Fear Grounds
    Ann Marie and Timmer take a no nonsense approach to the haunted house business doing everything they can to protect their brand, improve their event and squeeze that last nickel out of their customers. Harsh? Maybe... get over it, if you don’t make money, you can’t continue to play.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Add Sales with 3 Minute Escape Games
    11:30am - 12:30pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Kelly Collins, ScareAtorium / Ben Armstrong, Netherworld
    Could you use an additional $15,000 to $20,000 in sales this season with minimal expense? Kelly started out with one, 3 minute escape room and sold more tickets than he could accommodate. He kept adding escape rooms and now has 4 that netted an incremental $20,000 in sales for his haunt last season. Kelly will walk you through the process he used to design and build these interactive sales builders. Kelly will share one of the games his team created to generate excitement with guests as they line up to test their problem solving skills in less than 3 minutes. Ben and Kelly will discuss themes, designs, construction and games. They’ll also offer tips on how to incorporate this into outdoor haunted attractions.
Room 102 - Morning Seminars
  • Capturing the Spirit of Your Event on Film
    10:15am - 11:15am
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Speaker: Harry McCoy, Petroleum Films
    Filming in a Haunted Event can be daunting to say the least, but we all need that B-roll for the media and our potential sponsors. Learn what they discovered at “Haunted Overload”...where avoiding the pitfalls of filming in this most difficult of venues (a haunted house) without ruining the customer’s experience is priority number one. You and your staff work incredibly hard to bring your event to life, from set design to the actors make up, costuming and performance. Let us show you how to capture the essence of that production each and every year!
  • How to Get Sponsors and Keep Them
    11:30am - 12:30pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Michael Book & Mike Kimzey, The Danger Run
    Learn the art of gaining and maintaining sponsor relationships. In this seminar, we will shatter the misconceptions of working with sponsors. With over 20 years of experience working with corporate sponsors, the owners of Danger Run will cover how to create mutually beneficial relationships and strong, long-term promotional partners.
Room 104 - Morning Seminars
  • Haunt Graphics - Tools and Tricks to Make Your Own Amazing Imagery for Your Haunt!
    10:15am - 11:15am
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Laura Kilpatrick, Dark Hour
    Take the fear out of creating images that capture your target audience! Discover several design tricks to take your haunt's visual communications to the next level. Prepare to leave this class inspired and equipped with several free tools to help you in creating your own captivating imagery for your haunt.
  • Ways to Make Money Opening Your Haunted Attraction Year Round!
    11:30am - 12:30pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ed Gannon, Something Wicked Productions
    Are you paying rent on a location you only utilize once a year for haunting? Or do you have a show ready to go stored away? This Seminar will show you how Dark Hour Haunted House makes the most of every show, makes it different to keep pulling guests in, and how they do it Eight times a year! You can open your attraction several times a year, many with little overhead to bring in additional income! Packed with useful information, creative examples, and fun visuals, this is one you can't afford to miss!
Room 101 - Afternoon Seminars
  • Balance Throughput and Scarefactor to Increase Your Bottom Line
    12:45pm - 1:45pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Brett Bertolino/Amy Hollaman/James Travis, Eastern State Penitentiary Terror Behind the Walls
    More people can equal more revenue, but only if you balance throughput and scare-factor. The team from Terror Behind the Walls, one of the largest and most successful haunted attractions in the country, will share the techniques they use to balance throughput and scare-factor. This seminar will focus on ticketing, line management, actor training/techniques, prop placement and designing for maximum throughput (i.e. a conga line).
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Take Your Business to the Next Level with Social and Digital Marketing
    2:00pm - 3:00pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nick Francis, Massive Noise Media & Marketing
    Hosted by the industry’s largest digital marketing firm, a member of Facebook’s SMB Council, and featured panelist for 2 Facebook Boost Your Business Events. This seminar will explain trends in social media marketing, new and upcoming features, and why you might not be currently finding success even if you are investing money. We will uncover the tactics our marketing agency uses to skyrocket growth for our clients and how you can implement these strategies yourself!
  • Defusing Angry Patrons Online and In Person
    3:15pm - 4:15pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alyssa Schipani, Fright Farm
    As haunt owners and managers, many of us deal with angry, unhappy, and even physically aggressive patrons. It’s very important to know how to verbally de-escalate those situations and become a collaborative partner in solving the issue. In this interactive seminar, Alyssa Schipani (Operations Manager of Fright Farm) will demonstrate specific techniques on how to take control and defuse both face-to-face and online situations.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
Room 102 - Afternoon Seminars
  • Cost Effective Advertising on a Budget!
    12:45pm - 1:45pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Rich Hanf, Fright Trail
    A bumper sticker from the 1960's once read "what if they gave a war and nobody came"? Our question is, what if you did a haunt and nobody came? The simple truth is that if not enough people come out to see your show, you're "one and done". What's the best way to insure against this? We think it's by taking our advertising seminar, given by TransWorld's perennial favorite...Rich Hanf. Who better? With 4 decades of haunting under his belt, Rich will be teaching you the tried and true methods of advertising that have enabled him to keep haunting while so many others have faded away. But that's just the beginning. This year Rich used the most recent, cutting edge advertising strategies that resulted in his show, Fright Trail, experiencing a growth of 63.5%, a video of his going viral and being seen by 2,250,000 people, and becoming #1 on "Ellentube". From geo-fencing, banner ads, facebook, mobile target marketing, Pandora, radio, TV, gorilla marketing, promotional vehicles, billboards, celebrities... Rich will be covering it all. This will be Rich Hanf's only "Live" appearance at any tradeshow or convention, so register now to learn the secrets of successful advertising from one of the true masters of the game.
  • Audio Terror: Scare 'Em With Sound!
    2:00pm - 3:00pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Jake Farmer, Dark Hour
    Too often, audio is the overlooked, last minute element of a haunted attraction. But it is too important to be left until the last minute! In this seminar we will cover some basics of haunt audio design and the importance of having a quality soundscape in your attraction. We will also discuss some pros and cons of various techniques and equipment and go over some scare tactics utilizing high impact sounds and effects.
  • 25 Things Your Haunt Should do Right Now!
    3:15pm - 4:15pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Larry Kirchner, Hauntworld/The Darkness
    Learn 25 things all haunters should be doing RIGHT NOW to be the most successful haunted operator in your market. The industry is changing and no longer do we get by with traditional media or traditional attractions. Learn how to increase your attendance, raise revenue and become the most successful haunted attraction in your area. You must start to implement these 25 points into your 2017 attraction NOW! Larry Kirchner is the owner and operator of The Darkness, Creepyworld, St Louis Escape, and has built over 400 attractions for clients World Wide in addition to publishing Hauntworld Magazine.
Room 104 - Afternoon Seminars
  • The Benefits of Using Air Brush Makeup
    12:45pm - 1:45pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nick Herrera
    Airbrush halloween artist Nix Herrera has been doing makeup for almost 20 years, and for some of the biggest theme parks around the world. He’s taught and trained many people and knows the tips and tricks for speedy applications.

    Airbrush makeup in the haunt industry has become the biggest trend. I will take you through tool knowledge, using the best proper products, safety for you and your performer, stencils use and benefits, and proper removal.

    This class is not to be missed. Do not be late. I’m going to give you more info then you could ask for. I earned my start from this industry and this is my way to pay it forward.
  • Real or Faux? You'll Never Know: Faux Finish & Distressing Techniques
    2:00pm - 3:00pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Melissa Winton, Hauntzilla Creations
    Join Melissa “Hauntzilla” Winton of Nightmares & Dreamscapes as she demonstrates step-by-step some of her favorite distressing and corrosion effects, such as creating realistic rust, weathering wood (without turning your haunt into a pickle brine), and peeling paint effects, just to name a few! You’ll leave with many of her trade secrets that will leave your audience wondering if the sets and scenes in your haunt are real or faux!
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Mold Making and Casting Basics - Replicating Terror!
    3:15pm - 4:15pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alex Lohmann, Reindeer Manor
    Mold making and Casting Basics - Replicating Terror. Alex Lohmann, owner of Reindeer Manor Halloween Park and When Hinges Creak LLC will show you the basics on mold making and casting from a variety of materials to get you well on your way to creating and replicating objects. We'll cover the use of modern silicone and other rubbers and a variety of casting materials to fit most any need. We'll be discussing different mold types and construction methods, tips on getting the most from your materials, how to estimate and weigh, and where you can go to find the products it'll take to get the results you want.
We've brought back Escape Room seminars this year!
See what's available here.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

TRANSWORLD’S SEMINAR SERIES
Room 101 - Morning Seminars
  • Turn Your Haunted Event Into a Money Making Monster!
    10:15am - 11:15am
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Denley, Boneyard Productions International and Escape Room International
    My company has created Haunted Events all over the world. We’ve consulted for the world’s most well-known theme parks, casinos and stadiums for over 30 years. Let me share with you the secrets of becoming a success and staying that way! I will share with you the knowledge I have gained from being in the trenches of this industry... from TransWorld’s very beginning. Nothing will be held back!
    In this “in your face” seminar and presentation we will cover:
    1. How to choose your audience without limiting yourself!
    2. How to avoid common pitfalls and do things right the first time!
    3. Design flaws that will cost you and how to avoid them!
    4. What separates a good attraction from a great attraction ?
    5. How do to get that movie set look on a budget that won’t kill you!
    6. How to choose your staff as they are your secret weapon!
    7. Marketing mistakes and advertising secrets guaranteed to get you press!
    8. The 10 secrets to becoming the attraction “everyone” is talking about!
    9. Pricing techniques and formulas that really work!
    10. Additional revenue ideas that can turbo charge your bottom line!
    11. Scares that work every time!
    Each attendee will also receive a supplier list for “hard to find” items and supplies. To miss this class would truly be scary!!!
  • “It’s Showtime” with John LaFlamboy
    11:30am - 12:30pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Laflamboy, Zombie Army Productions
    John LaFlamboy and The Zombie Army are known for producing their larger than life “Actor Based” Haunted Houses in Chicagoland (Statesville Haunted Prison, HellsGate Haunted House, Zombie Containment). When your show has over 175 Actors, 20 Manger’s, and 100 live animals, “show management” quickly becomes your #1 Asset! John will walk you through pre-show, show, and post-show training/ management tips that not only foster an award winning production, but increase your profits nightly.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
Room 102 - Morning Seminars
  • Formula for Fear: Using Science to Craft the Perfect Scares
    10:15am - 11:15am
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Margee Kerr, Sociologist and Themed Entertainment Consultant
    Based on social and behavioral research, this session will teach you how to create highly effective scares that target the body, and brain, of your customers. Learn the best ways to manipulate not just our five senses, but how to get inside the mind of your customers to leave them feeling fantastically frightened. Margee Kerr has her PhD in sociology and has been teaching in the social sciences for twelve years. She is also the co-investigator on a first-of-its-kind study measuring fear in the real world, collecting data on how the brain and body respond in real-life threatening situations. She is the author of SCREAM: Chilling Adventures in the Science of Fear, released in the fall of 2015. Her work has been featured in the New York Times, Rolling Stone, Washington Post, NPR's Hidden Brain, among other places.
  • Queen Mary: Massive Theming and Design
    11:30am - 12:30pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Brian Luallen, Director of Attractions, The Queen Mary
    How does the legendary ocean liner keep pushing thrills 80 years after her launch? WE GO BIG!
    Showcasing the complete redesign of our 16 year old massively popular Ghosts and Legends year round guided haunted tour, see how the Queen Mary has been influenced by the popularity of ghost hunting TV shows and high tech haunted houses in delivering 21st Century chills in the belly of a historic ship twice the size of Titanic!
Room 104 - Morning Seminars
  • Using Prosthetic Makeup to Create Over the Top Icon Characters for Your Haunted Attraction: A Makeup Demonstration and Panel Q&A
    10:15am - 11:15am
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Evan Hedges (Co-Runner Up Face Off Season 9, Face Off Season 11 All-Stars, Thirteenth Floor Entertainment Group), Kevon Ward (Face Off Season 9, Thirteenth Floor Entertainment Group), Michael Faust (Face Off Season 4, Thirteenth Floor Entertainment Group)
    Join Face Off (Syfy Channel) contestants and current Special Effects Artists from Thirteenth Floor Entertainment Group as they conduct a one hour prosthetic makeup demonstration. Showing you how you can create amazing icon characters for use in your haunted attraction, queue line, photo opportunity and marketing materials. How to prep, apply and finish an elaborate makeup application in a short amount of time. During the demonstration, you will be able to ask questions about products, techniques, application tips and tricks, and additionally questions about the contestants experience during their Face Off seasons. A fantastic learning experience on how to take your attractions or your own personal makeup skills to the next level.
  • Blood Guts N' Gore: Gore it Up!
    11:30am - 12:30pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Burton, John L Burton Entertainment
    Add some great shock values to your haunted attraction that increases your entertainment values with some good old fashion Blood, Guts N’ Gore. John Burton has been called the Gore-Meister, the Gore-Man and RA “Leatherface” Mihailoff said that John is a true Master of Horror, not to mention one sick dude. His gore work has been compared to Roger Corman, Charles Band and Clive barker movies. John will teach and show you how to “Gore It Up”, even if you are on a tight budget. From techniques on splattering Blood (Yes, there is technique to it), to presentation of the Guts N’ Gore. From the slaughtering and butchering to the crazy and bizarre.
Room 101 - Afternoon Seminars
  • 61 MONSTER Money Making Tips in 60 Minutes for Every Event
    12:45pm - 1:45pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Tim Gavinski/Wisconsin Fear Grounds, Allen Hopps/Stilt Beast Studios, John LaFlamboy/Zombie Army Productions
    Who doesn’t love money? In this fast hitting, no holds barred hour long Melee of madness, 3 of the Haunted Attraction Industries most well-known individuals will show you ways to increase your annual revenue without seriously increasing your risk. The diversity of this seminar is as unique as the speakers themselves. Haunted House owners have “Passion”, (which is fantastic), but it is dollars that pay your bills. Join John, Allen and Timmer as they share with you 61 of their money making ideas for Haunted Attractions everywhere. $$$ everyone needs it, so let’s go get it!
  • The Top 20 Scares at Netherworld Haunted House!
    2:00pm - 3:00pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ben Armstrong, Netherworld
    Ben Armstrong the Co-Owner of NETHERWORLD Haunted House will take you on an in depth journey through the top 20 scares at NETHERWORLD Haunted House! Special effects, unique costumes, wild stunts, disorienting lighting, massive puppets, actor based shocks and wild ideas that target a room full of people will all be revealed!
  • Motivating and Retaining Volunteer Actors for Your Haunted Attraction!
    3:15pm - 4:15pm
    Room 101
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Wayne Barnecshi, Trail of Terror
    For years people have asked me what makes our volunteers so special. Well, they love what they do and we love to have them. We will help you recruit, manage, motivate and retain them so they keep coming back year after year.
Room 102 - Afternoon Seminars
  • Advanced Haunt Detailing and Painting Techniques
    12:45pm - 1:45pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ethan Turon, Hundred Acres Manor
    Deliver the WOW factor and learn to create over the top immersive sets that will leave your customers screaming for more! This hour long seminar, will focus on building out film quality haunt sets from the ground up. Learn how to plan and map your sets, create consistent theming, prop sourcing, in depth set painting and distressing techniques, and all of the finishing touches that will bring your sets to life. Blow your customers minds with sets so detailed they will feel like they are a part of the environment. This seminar will also include a comprehensive take home packet so you can hone the skills that you have learned at your haunt. Create spectacular sets that will blow your customers minds!
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Lightning Fast Costume and Prop Distressing!
    2:00pm - 3:00pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Amber Johnson, The Dent Schoolhouse
    Using everything from household items to create staining techniques to airbrushing distressed details with stencils and blood stains that stay put! We will focus on different levels of distressing from several days when you have time to immediate distressing right before your haunt opens. Using the right products will help with a long term effect requiring minimal retouch saving you time and money!
  • Secrets to Detail Your Escape Room
    3:15pm - 4:15pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Larry Kirchner, Hauntworld/The Darkness
    Many escape rooms feature amazing puzzle design but are lacking in the Hollywood theming punch. Learn how to create puzzles that match the theme and turn your storyline into a believable escape room. Larry Kirchner is known WORLD WIDE as one of the best scenic designers and has created over 400 attractions World Wide including escape rooms based on the Titanic, Ghostbusters, Teenage Mutant Ninja Turtles, Friday the 13th, The Mummy, and even escape rooms with animated Subways. Larry will teach you how to incorporate affordable detail to create more realistic sets for your next escape room.
Room 104 - Afternoon Seminars
  • Scare Up Millenial Interest in Your Production with Augmented and Virtual Realities
    12:45pm - 1:45pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Michael Dykier, Grisly Manor LLC and Dynamic Augmented Solutions
    Virtual, Augmented, and Mixed Realities... what are they and why should Haunters care? With the right knowledge, any production can incorporate these fast growing technologies into their show whether it be through advertising, queue line entertainment, standalone experiences or even mixed into traditional walkthroughs. Presented by DAS and Grisly Manor LLC - Haunters and experts in Augmented and Virtual Reality experiences.
  • Haunt Ad Power-Ups: Supercharge Your Advertising!!
    2:00pm - 3:00pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Dick Terhune, Voice From Hell Productions
    Have you ever played a video game without grabbing the power-ups? Running out of health, ammo, mana, etc. means Game Over. Same with your Haunt’s Advertising! Dick Terhune, THE “VOICE FROM HELL,” is no stranger to Haunt Advertising or Video Games (with a client list that includes Netherworld, The Darkness, 13th Floor, House of Torment, Haunted Overload...and featured in games like World of Warcraft, Sherlock Holmes, and Heroes of Newerth). Discover the hidden “power-ups” that will take your Advertising Abilities from “Beginner” to “EXPERT” in no time!
  • Side Attractions: Making Money Beyond the Admission Price!
    3:15pm - 4:15pm
    Room 104
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Mike Henrie and Travis Hahn, Nightmare on 13th
    Ways to make additional revenue now that you have your customers at your attraction. Will examine an innovative photo system that pays for itself in one year and keeps your haunt all over the internet. Other revenue streams will be explored as well that will help pad the bottom line.
We've brought back Escape Room seminars this year!
See what's available here.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

TRANSWORLD’S SEMINAR SERIES
Room 101 Seminars
We've brought back Escape Room seminars this year!
See what's available here.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Thursday March 23, 2017
  • Create an Immersive, Highly Reviewed Gen 1 Game by Using Actors Instead of Expensive Tech
    10:15am - 11:15am
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Marty Parker, Room Escape Adventures
    There are numerous advantages to adding actors to an escape room, namely being able to provide a Hollywood experience without the expensive build out of high tech rooms. By properly adding actors to a gen one room you can provide an amazing $78 ticket value for $28. Learn how one of the pioneers of the escape room industry uses actors to deliver unique personalized experiences that consistently receive rave reviews.
    • Learn the specific formula we use for each show we write that allows for our actors to entertain participants from the moment they enter the facility to the moment they leave. GREAT experiences come from hiring GREAT people.
    • Where do you find GREAT people and how do you audition them? Do they really need to be actors? The answer to one question we ask our potential hirees determines if we hire the person on the spot.
    • Do you have an actor’s page setup to train new employees so you don’t have to reinvent the wheel? After you hire the right people, let them build the experience for you with what they learn. Collect the data and teach the other employees.
    • If you are putting on an amazing experience you should be seeing constant 5-star reviews! Are you doing this simple technique to get you constant reviews?

    Marty Lee Parker is the owner of Bucket List Productions, LLC which is a team building company that has produced mud runs, color runs, bubble runs, tomato fights and room escapes (www.roomescapeadventures.com). Bucket List Productions was among one of the first room escapes to open in the United States and the first company to expand the room escape concept nationally opening up in 16 locations in 14 months starting in Dec. of 2013. He is a part owner in 10 other room escape companies and is the writer and licensor of one of the most well-known room escapes in the country called “Trapped In A Room With A Zombie”. This room escape was featured on the country’s most popular TV show The Big Bang Theory and is currently playing in some 23 locations around the world.
  • Escape Room Tech 101
    11:30am - 12:30pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Brian Warner, Evilusions
    This is an intro course that offers a robust overview on commonly used technologies in escape room puzzles. Students will be given an introduction on sensors, pneumatics and programmable logic controllers (PLCs)... learn about the different functions each performs... see example props these technologies are used for - and then get tips on where to find them and what to watch out for. Students will walk away with a basic understand of escape room tech and instructions on a few simple puzzles to get started on at home.
  • How to Become a Success in the Escape Room Industry and Stay That Way!
    12:45pm - 1:45pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Denley, Boneyard Productions International and Escape Room International
    If you are just looking to break in this booming business or are running an existing escape room of your own, you cannot afford to miss this class! If you are a haunter and “on the fence” whether to take the plunge, you already have the tools and experience to do this. I’ll show you how to do it right the first time and add big dollars to your bottom line. In this class, we will cover the following:
    1. Choosing the right name and theme for your escape room and the impact it has.
    2. How much space do you really need...and what do I charge?
    3. How much do I need to spend?
    4. The different types of escape rooms and how to decide which one is right for you? Locking the door vs. not locking the door!
    5. How to bullet-proof your escape room: Design flaws to consider before construction.
    6. Learn why some escape games are continuously booked solid.
    7. What makes a great escape room?
    8. Simple and effective ways to break-away from your competition and be the escape room everyone’s talking about.
    9. The various types of puzzles and clues.
    10. Examples of “real puzzle designs” that you can make and utilize for under $100.00.
    11. How to make your customers happy. Learn why word-of-mouth is so important.
    12. The most effective ways of advertising your escape room.
    13. Additional ways to make more money with your escape room.
  • How to Open an Escape Room Fast... and on a Tight Budget
    2:00pm - 3:00pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Dave Ferrier

    You have a small budget, big ideas, no time — and you want to open an escape room FAST. Industry vet Dave Ferrier opened two successful escape games and grew them into top rated city games.

    Learn tricks in game writing and build design... get low-cost tech ideas... get the real scoop on Groupon and deal sites. This seminar is packed with time and money saving secrets to help you get what you need to get done fast — without extraneous costs. This is a must-take seminar for anyone that’s wants to get up and going fast...and affordable.

    1. How to use props and equipment you already have
    2. What infrastructure do you need to run your escape game
    3. How do you document your puzzles and answers?
    4. How to do Gen 2 effects that are actually Gen 1
    5. How do you advertise when you have no money and no idea how?
    6. What should be in your escape game toolbox?
    7. What are some easy-to-add (and cheap!) improvements you can make once you are up and running?
  • Add an Escape Game to Your Attraction: Use Your Existing Assets to Generate More Revenue!
    3:15pm - 4:15pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Greg Salyers, 13th Floor Entertainment Group
    An hour-long discussion, including Q&A time, regarding the operation of an escape game within your existing attraction. During this session, we will discuss the benefits of adding an escape game to your attraction and how to leverage your current assets.

    Learn how to get started and how to avoid some of the pitfalls common to new escape game start ups
    • Design vs. Buy
    • Brand vs. Franchise
    • Build vs. Contract
    We’ll also review the different ways to position your escape game within your attraction, such as a stand-alone revenue generator or as an add-on to your existing ticket or entry.
Friday March 24, 2017
  • Should I Open an Escape Game? What You Need To Know About 5-Min, 10-Min & Hour Long Games
    10:15am - 11:15am
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nicole Ginsburg, Escape The Estate
    A practical, 101 class for beginners that outlines the basics of adding an escape game to your location. We'll examine the financials, day-to-day operations of 5-minute, 10-minute, 15-minute, 30-minute and hour long games. This seminar provides an overview to help you figure out if this is the right industry for you and the game length that will help your business monetize most effectively. This class will also help those who need direction on expanding their budding escape games.
  • Evolving Your Room Escapes: 10 Core Concepts of Gen 2 Design
    11:30am - 12:30pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Shawn Fischtein, Escape Games Canada
    Done with padlocks and lockboxes? If you’re looking to streamline operations and improve the quality of your existing games - or make your new games better - this is the seminar for you. We’ll discuss what “Gen 2” really means and take you through a series of steps to enhance your understanding of tech in escape rooms. With the right design ethics in mind, simple and available technology can change the way your games are built and keep you miles ahead of your competition.

    Tech for tech’s sake is pointless and expensive. But we’ll show you how to apply technology-driven answers to beat common design challenges, and how tech can widen your design space. The result’s a smoother customer experience, and bigger, better games that can make your facility truly awesome.
  • How to Create Advertising for Your Room Escape...That Works! (2-Hour Workshop)
    12:45pm - 2:45pm
    Room 231
    $100/attendee (pre-registration)
    $120/attendee (on-site registration)
    Speaker: Elisabeth Garson, Steel Owl Productions
    An in-depth intro seminar that covers all the types of advertising, from print and web... to social media and AdWords — designed for anyone that's unsure about where to put their advertising dollars. In this 2-hour workshop, the class will learn about the various types of advertising, get tips on budget advertising, create concepts, learn how to approach target audiences and write benefit-driven copy with in-class exercises. There is no single answer for advertising your room escape, but in taking this class, students will get a snapshot of how advertising professionals think. In the end, you'll become equipped with knowledge to help make decisions for their 2017 fiscal year.

    (This is an extended version of the seminar given at the Chicago Room Escape Conference August 2016).
  • Escape Games: Working with Brands, Film and Corporations
    3:15pm - 4:15pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nate Martin, Puzzle Break
    Open up your target market, increase revenue and create experiences backed by big budgets! This highly lucrative market that can work in addition to your on-site operations. This is an advanced-level seminar providing a blueprint of the ins and outs and dos and don’ts of establishing a partnership and collaborating on a successful product.

    Starting Off – All the pre-work that needs done prior to putting pen to paper
    • Making the connection.
    • Identifying what (doesn’t) make sense.
    • Budgeting, scheduling, negotiations, contracts.
    • Is it worth it?
    Designing a perfect experience – Using design expertise to collaborate to design the perfect product for both your client and your client’s clients
    • Does your partner know what they know? Don’t know?
    • What is the Ultimate Goal?
    • What’s the form factor?
    Building and Delivering – Because nothing makes itself
    • The lost art of logistics.
    • Who’s doing what?
    • Living and dying by schedules.
    (This is an updated presentation of the seminar given at the Chicago Room Escape Conference, August 2016 that includes new content.)
Saturday March 25, 2017
  • Bringing an Escape Room to Life, from A-Z
    10:15am - 11:15am
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Derek Petit, President Adventure Sports HQ
    This is a common sense seminar based on bringing your dream of an escape room to life. The seminar focuses on easy-to-implement suggestions based off proven success — not theory. The first half of the seminar talks about taking your concept to reality. In the second half, we’ll focus on taking that reality and making a highly profitable and sustainable machine. Topics are covered in short, one to three minute snippets with resources and tools that are provided to the audience for further research, discovery and as a reference tool. It is highly recommended that you bring materials to take notes. Regardless of whether your escape room is a dream or a power-house reality, you will find great value in this seminar.
  • Escape Game Design: How to Build a Top-Rated Experience
    11:30am - 12:30pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Shawn Fischtein, Escape Games Canada
    When you’re trying to define yourself from your competition and draw new customers into the escape room hobby, there’s nothing sexier than 5-star rave reviews. In this seminar, we’re going to teach you how to create the type of high-quality full-package experience that brings them in by the truckload.

    We’ll delve deep into customer behavior patterns and explore how every aspect of your facility impacts the end-user experience. We’ll touch on some of the most common mistakes that we see owners and designers make, and then we’ll show you how to crush them before they happen. Covering everything from customer touch point interactions to the psychological responses your games generate, we’ll drill to the heart of one of the industry’s biggest questions: how do you design truly amazing games?
  • 20 Hard-Hitting "Need-to-Know" Room Escape Game Tips
    12:45pm - 1:45pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Elisabeth Garson, Steel Owl Productions
    A dense, fast moving class that boils it all down to our Top 20 Tips, followed by ten minutes of Q&A. This class contains 20 vital secrets from the Steel Owl team for implementing and running a successful room escape game, broken down into quadrants including Operations, Advertising, Customer Service, Booking, Game Master Role, Game Play and more. In sixty minutes, you'll get some of our best kept tips including Q&A access to one of the industry's top game masters, Krystle Griffin.
  • Team Building: How to Draw the Corporate Crowd
    2:00pm - 3:00pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: James Bennett, Firefly Team Events
    Learn how to integrate team building into your escape game. Professional team building expert James Bennett (Firefly Team Events) shows you how to integrate team building principles into your escape game.

    Why Corporate Wants Team Building
    • What is team building? (Teamwork is not team building)
    • 3 Reasons corporate puts team building in the budget (solution, reinforcement, morale boost)
    • What’s the benefit?
    What Does Corporate Expect?
    • Customer service expectations – (clarity, consistency, confidence)
    • Deliverables
    How Can an Escape Game Deliver Team Building?
    • Corporate vs. enthusiast/recreational groups: What’s the difference?
    • Creating meaning for corporate groups – The Debrief
    • Solutions: Partners, tools, and limits
    Where Do I Find More Corporate Clients?
    • Understanding which corporate customer segment you want
    • Sources of referral business: DMCs, incentive houses, hotels. Who is already talking to your clients?
    • Who are you competing with? (bowling, brick/mortar activities)
    • What’s it worth???
  • Ask the Experts: Escape Room Industry Panel
    3:15pm - 4:15pm
    Room 231
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Ginger Flesher-Sonnier, Shawn Fischtein, James Bennett, Nate Martin, Greg Salyers, Marty Parker. Moderated by Elisabeth Garson.
    5 topics. 6 experts. From gameplay and room design... to business and staffing - get an insider’s perspective from industry leaders. You may submit questions in advance to Jen@haashow.com.
  • Secrets to Detail Your Escape Room
    3:15pm - 4:15pm
    Room 102
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Larry Kirchner, Hauntworld/The Darkness
    Many escape rooms feature amazing puzzle design but are lacking in the Hollywood theming punch. Learn how to create puzzles that match the theme and turn your storyline into a believable escape room. Larry Kirchner is known WORLD WIDE as one of the best scenic designers and has created over 400 attractions World Wide including escape rooms based on the Titanic, Ghostbusters, Teenage Mutant Ninja Turtles, Friday the 13th, The Mummy, and even escape rooms with animated Subways. Larry will teach you how to incorporate affordable detail to create more realistic sets for your next escape room.
  • Escape Room Mixer
    5:15pm - 7:15pm
    Holiday Inn
    FREE to All Attendees • Cash Bar
    Meet other room escape owners from around the world and get a chance to meet and mingle at our Room Escape Happy Hour. Dry snacks and Appetizers will be provided.
We also offer Haunt seminars on Thursday, Friday, and Saturday.

All TransWorld Trade Shows Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Wednesday March 22, 2017
  • Wednesday Night Pre-Show Party
    6:00pm - 11:00pm
    Over/Under Bar & Grill
    $35/attendee

    The Wednesday Halloween & Attractions Show Pre-Show Party will take place at the Over/Under Bar & Grill. We will be renting out the entire over / under bar to gather anyone who wants to start networking early. It will be a great gathering place for everyone who comes into town Wednesday night. Come have a relaxing night with friends before you hit the show floor Thursday morning.

    We will be serving:

    • Toasted Beef Ravioli with marinara sauce – A St. Louis tradition
    • Mini Pulled Pork Sliders w/ Caramelized Onions
    • Artichoke Spinach Fondue served with a warm pita
    • Chicken Empanadas
    • Angel Hair Pasta In a Pomodoro sauce
    • All Types of soda and iced tea with Unlimited refills
    • Cash Bars will be open
Friday March 24, 2016
  • TransWorld Attendee Breakfast
    7:45am - 9:00am
    Convention Center
    $25/attendee (pre-registration)
    $30/attendee (on-site registration)

    Breakfast Included

    Learn the tricks of the trade... whether you are just starting out or have been in the Halloween industry for years, the Transworld Attendee Breakfast is a perfect start to our show. This seminar breakfast is presented by the Transworld Buyer Board which is group made up of the top Haunted House owners in the industry. These owners will pull up the curtain and give you first hand information about running a haunted attraction and how to approach the trade show floor. Packed with loads of information, these speakers will share their experience’s of what has been successful for them as well as what situations they have had to deal with during the season. Bring all your questions to these Industry’s leaders. This informal Q&A discussion is a great way to start your day before navigating the show floor.

    (Sponsored by the TransWorld Buyer Board)

  • Meet Glenn Hetrick
    11:15am - 12:15pm
    Room 105
    $40/attendee
    Glenn Hetrick/CEO of Alchemy Studios and Star of SyFy’s Face Off. Moderated by Tim Bunch

    Price includes a signed photo, Q&A and a Meet & Greet.

    Glenn HetrickAs the CEO of Alchemy Studios, Glenn Hetrick personally supervises every effect for his studio’s many projects including hundreds of forensically accurate makeups and corpses for Crossing Jordan, Hugh Jackman’s body replicas for The Prestige, all of the makeup illusions and prosthetics that propelled Heroes and CSI:NY, and the surreal effects in Sony’s Legion.  He constantly continues working as both FX Artist and performer. His resume includes special effects for The Event, custom wardrobe and instruments for Lady Gaga, prosthetic effects and props for Disney’s Journey 2: Mysterious Island, Lionsgate’s Hunger Games 1, 2, 3 and 4, The Dictator, The Host, Mad Men, Marvel’s Agents of SH.I.E.L.D., Steven Spielberg’s Extant and most recently Star Trek Discovery.

    Simultaneous to his work as an FX Artist, Glenn continues his development work as Producer on both NECROSCOPE and his own Television series based on the EC Comics franchise Tales from the Crypt/Vault of Horror. Marrying his passions for performance and FX, he stars in all 13 Seasons of the on-going Syfy Hit Face-Off! Future plans include franchising his own brand of Live Horror Entertainment in the form of Escape Games and an immersive Cinematic Inspired Haunt Experience for Halloween.

  • The City Museum Party Presented By Donat Insurance and Froggy’s Fog
    7:30pm
    St. Louis City Museum
    $40/attendee (pre-registration)
    $45/attendee (on-site registration)
    Includes Dinner & Scavenger Hunt • Cash Bar

    City Museum Party 2017This annual event begins after the trade show closes and gives everyone at the show a chance to feel like a kid again! Go back to your hotel, put on your comfy shoes and spend hours exploring St. Louis’ legendary City Museum

    Join us in the museum’s private party room and socialize while having dinner and drinks with friends at one of the HAA Show’s most popular events! A favorite among residents and tourists, the City Museum bills itself as an “eclectic mixture of children’s playground, funhouse, surrealistic pavilion and architectural marvel.” Visitors are encouraged to feel, touch, climb on and play in the various exhibits. It has been named one of the “great public spaces” by the Project for Public Spaces, and has won other local and international awards as a must-see destination.

    Find the Green and Gold Frogs!This year, party sponsors Froggy’s Fog and Donat Insurance are adding a new twist! While each attendee meanders through the labyrinths of the City Museum, they might stumble upon any number of Lucky Frogs. Secure that frog and any others you may find while on your adventure, then turn them in at our designated area for your chance to win products from Froggy’s FogA lucky few attendees have a chance to find the 5 rare Golden Frogs – turn them in and find out what they win for you!

    Dinner includes the following:

    • House Italian Salad
    • Rolls and Butter
    • Lemon Herb Chicken Breast
    • Cavatelli Pomodoro
    • Pasta con Broccoli

    PARKING: The parking lot is at 17th and Lucas, one block west of the main parking lot and two blocks west from the main entrance doors to City Museum. There are just over 200 spaces in this this lot.

    Should you forget this information, the main parking lot attendant can direct you to the right location once you arrive.

    As always, if you wish to pay the $5 per car (cash only) charge to park in the main parking lot at 16th Street, you are welcome to do so. This is also a first-come, first-served lot.

    ENTRANCE: Use the group entrance for easier access to the party. The group entrance is located at the 15th Street Entrance on the East side of the building. There is a sign that indicates “GROUP” entrance.

Saturday March 25, 2016
  • TransWorld’s Voodoo Soiree
    8:00pm - 1:00am
    Convention Center Ballroom 220
    $25/attendee (pre-registration)
    $35/attendee (on-site registration)

    NEW For 2017 TransWorld's Voodoo Soiree at the Convention Center Ballroom 220!! $25 through 3/23/17 at 5pm CDT. After that the price increases to $35.

    CHANGE OF VENUE! You asked and we heard you! The Voodoo Soiree has been moved to accommodate more guests, and will now include a DJ and dance floor!

    8:00 pm – 1:00 am (Buffet Open 8:00 pm – 10:00 pm)

    Join your friends on Saturday night at this voodoo-themed party and enjoy cocktails, food, dancing, tarot card and palm readings*, door prizes and much more in a Cajun-themed atmosphere while our voodoo priestesses conjure and cast their spells upon you. Appetizer buffet, dessert bar & cash bar. Costumes and creative attire ARE ALLOWED** and encouraged (but not required) as you party the night away at the final celebration of the 2017 Halloween & Attractions Show! Act now as tickets are limited, and when they’re gone… they’re gone! Sponsored by Donat Insurance, Fearworm Hauntvertising & Venom VFX

    * Please note Tarot Card Reader & Palm Reader hours are 9:00pm-11:00pm
    **The No Costumes Policy DOES NOT apply to this after hours event! The Convention Center has made a special exception for this party!

All TransWorld Trade Shows Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

TRANSWORLD’S SEMINAR SERIES
Thursday March 23, 2017
  • Universal Studio's Halloween Horror Nights: Gory, Grotesque and Global
    8:30am - 10:00am (special time)
    Room 231
    Speaker: Universal Studios Halloween Horror Nights. Hollywood, Japan, Singapore and Orlando
    Early Bird seminar | FREE to All Attendees.
    On Thursday, March 23rd, TransWorld’s Halloween & Attractions Show will present the twisted minds behind Universal Studios Halloween Horror Nights. Hollywood, Japan, Singapore and Orlando will each be represented in what is an unprecedented gathering of all four creative teams discussing the one thing they love the most, creating “living horror films” for fans all over the world!

    HHN breaks attendance records year after year by completely redesigning show elements, expanding entertainment offerings and combining time honored haunt techniques with state-of-the-art technologies. Universal’s careful blending of blockbuster horror movies, hit TV shows and top gaming titles with original haunted house/street themes, brings exciting Halloween content in ways that only the studio that created the horror film genre can provide.

    Halloween Horror Nights: Gory, Grotesque and Global promises to be entertaining, informative and an inspirational opportunity to meet the creative executives responsible for bringing Universal’s award winning and uniquely twisted eye on Halloween to audiences around the world.
Friday March 24, 2017
  • Laying Your Foundation for an Awesome Professional Haunt
    9:00am - 10:00am
    Room 231
    Speaker: Bruce Stanton
    Early Bird seminar | FREE to All Attendees.
    From air to audio and everything in between. If building an EPIC haunted house was easy, everyone would do it.

    Whether you are an established haunt or this is your first year... this seminar will help you. Bruce Stanton started as a home haunter and took the leap to commercial haunted house owner in 2008. He now has a permanent 21,000 square foot award winning attraction in Southern California.

    He brings a very detailed and hands on approach to his teaching. When you leave this seminar, you’re walking away with not only useful knowledge but information that you can apply immediately to your own event.
Saturday March 25, 2017
  • Bloody Mary "Hands On" Dead Frozen Zombie Workshop
    9:00am - 10:00am
    Room 231
    Speaker: Bobbie Weiner
    Early Bird seminar | FREE to All Attendees.
    Bloody Mary “HANDS ON” F/X Makeup “UNDEAD FROZEN ZOMBIE” Workshop. Everyone gets a Bloody Mary Makeup Kit filled with lots of her makeup to create this one of a kind new Character from Bloody Mary. Bring a buddy to work on. Prizes for the best characters and the Winners will also be featured in the upcoming new Bloody Mary Comic Book. Get there early to get a seat and Makeup Kit. If you have never been to one of Bloody Mary’s Workshops, this will be a great experience and fun for all.
  • Escape Room Mixer
    5:15pm - 7:15pm
    Holiday Inn
    FREE to All Attendees • Cash Bar
    Meet other room escape owners from around the world and get a chance to meet and mingle at our Room Escape Happy Hour. Dry snacks and Appetizers will be provided.
Sunday March 26, 2017
  • Let's Talk Websites & Logos: Your Calling Cards to the World
    9:00am - 10:00am
    Room 231
    Speakers: Chris Brielmaier (Rogues Hollow Productions) & Chad Savage (Sinister Visions)
    Early Bird seminar | FREE to All Attendees.
    We finally did it! We managed to get 2 of the haunt industry's busiest and most talented visual designers to do a round table discussion and answer all your questions about graphic/web design, illustration, dark art, photography, videography, fonts, logos and so much more. Don't miss out on your one and only chance to hear from Chris Brielmaier of Rogues Hollow Productions and Chad Savage of Sinister Visions, moderated by Rich Hanf.

All TransWorld Trade Shows Halloween & Attractions Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

March 2017 Show Dates & Hours

Trade Show Floor Hours
3/23 Thu. 10:00 AM - 5:00 PM
3/24 Fri. 10:00 AM - 5:00 PM
3/25 Sat. 10:00 AM - 5:00 PM
3/26 Sun. 10:00 AM - 2:00 PM
Buyer Registration Hours
3/22 Wed. 12:00 PM* - 5:00 PM
3/23 Thu. 9:00 AM - 5:00 PM
3/24 Fri. 9:00 AM - 5:00 PM
3/25 Sat. 9:00 AM - 5:00 PM
3/26 Sun. 9:00 AM - 2:00 PM

*Taking Speed Seminars? You can check in at 8:30 am; all other Buyers can check in starting at Noon.

Exhibitor Registration Hours
3/21 Tue. 9:00 AM - 5:00 PM
3/22 Wed. 9:00 AM - 5:00 PM
3/23 Thu. 9:00 AM - 5:00 PM
3/24 Fri. 9:00 AM - 5:00 PM
3/25 Sat. 9:00 AM - 5:00 PM
3/26 Sun. 9:00 AM - 2:00 PM

Please be prepared to present your valid Photo ID to enter the trade show floor, seminars, parties & events.

Here’s What People Are Saying

"TransWorld is the best venue for getting your good and services in front of haunted attraction owners, period!"

-Terry Howisey, Vice President, Interactive Ticketing

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