Seminars & Events

Wednesday Speed Seminars

Speed Seminars Pre Show Price is $115 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $145.
These seminars are run by Industry leaders who share their knowledge during 30 minute power packed seminars that focus on a precise subject. Each seminar will get directly to the meat of its chosen topic, exposing attendees to an amazing amount of new ideas in a very short time.
Speed Seminars
  • How Does It Move Like That? 5 Crazy Prop Mechanisms to Haunt Your House!
    1:00pm - 1:30pm
    Room 263
    Speaker: Ed Gannon, Dark Hour Haunted House
    Bring your scare environment to the next level with motion! These 5 different Mechanisms will give your props movement that will leave your guests asking, “How are they doing that?” These devices can be scaled to accommodate very large “Demons” or sized down for tiny “Sprites”. I will show you how to make them and attendees will leave with a clear understanding of how to use these mechanisms in their attraction. Whether you have an entire scream park or a scary yard there is something here for everyone at every level.
  • Front of House Operations: A Critical Key to Your Haunted Attraction Success!
    1:40pm - 2:10pm
    Room 263
    Speakers: Spencer Terry/GM and Stephanie Mason/Front of House Operations Director, Fear Factory Haunted House
    We all know and love acting, scaring, costumes and back of house operations-it’s in our blood. Yet, for a haunt to be successful, a smooth balance and combination of front AND back of house logistics are vital. Join Fear Factory’s General Manager and Front of House (FOH) Director to learn more about what FOH details can help align your haunt for success of a large attraction (like our 6 building 2.5 acre downtown attraction) or small operation (like a non-profit, volunteer based event), how to hire for success, boost morale and retention goals, day of operation and throughput logistics, customer service, point of sale tips, ideas to increase sponsorships and more, plus we’ll unveil Fear Factory’s top secret plans for 2019 that will engage in a new front of house experience. We’ll also cover some failures and learning points for us, to hopefully help you avoid the same mistakes, plus we plan share several files and documents so you don’t have to reinvent the wheel--all of which helps grow our industry to make it stronger!
  • Sonic Shock: Using SOUND to Scare!
    2:20pm - 2:50pm
    Room 263
    Speaker: Jake Farmer, Dark Hour Haunted House
    Sound in a haunted attraction is often overlooked during the design phase, or left until the last minute. But why? It has the ability to enhance any environment and it is the unsung hero of horror movies. At Dark Hour, the audio plays a huge part in changing and creating the environment for every show that we present, at least 5 different themes a year. Join me as we take a look at some quick ways to enhance the customer experience – and increase the screams – by using audio to your advantage!
  • Head To Toe Horror: Use the Principles of Makeup to Completely Detail Haunt Actors
    3:00pm - 3:30pm
    Room 263
    Speaker: Kyle Vest, Prince of Fear and Skin Wars
    Don’t be frightened by makeup, learn top secrets from Skin Wars celebrity Kyle Vest. This 30-minute speed seminar will cover the head to toe details of your haunt actors. No Character is finished for the most part without makeup. Now how is your haunt on level of professionalism and details? Are you a brand-new haunt that is opening or one who’s been around for 25 years, no matter what, the first step with the actors is their look and you get to decide if you want your attractions top of the line or just settle? Being at the level of Universal Studios isn’t having to break your budget but, it can set you apart from your competitors. How much skin shows on your actors, how far in depth can you take each character, and how? This class literally goes from head to toe in detailing each actor for you!
  • Building Interactive Photo Ops That Will Blow Up On Social Media!
    3:40pm - 4:10pm
    Room 263
    Speaker: Ben Armstrong, Netherworld Haunted House
    Guests love to take photos! These days pop up attractions all over the country are capitalizing on this craze by creating events designed for Instagram and other social media. Learn how to create photo ops that guests will interact with and grow your online presence!
  • How to Run a Very Profitable Giftshop: What You NEED to Know!
    4:20pm - 4:50pm
    Room 263
    Speaker: Patti Ludwinski, Hauntworld Magazine
    Gift stores can make your attraction tens of thousands of dollars; learn what to buy, how much to sell for, what to sell, and how to use your gift store to make a profit and promote your attraction.

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Thursday Seminars

Escape and Halloween Seminars are sold in packages (see "Seminar Packages" tab) and individually. Pre-show individual seminar price is $50 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $60.
  • C.H.A.O.S. Safety Seminar
    8:30am - 12:30pm
    Room 263
    HAA Members: $10, Non-Members: $65
    Produced by The Haunted Attraction Association
    Without SAFETY, your customers are at risk, your staff is at risk, you are at risk, and this industry is at risk.

    The Haunted Attraction Association and TransWorld Exhibits company team up again this year to bring you the Certified Haunted Attraction Operator Safety (C.H.A.O.S.) course. It is highly recommended to anyone running a haunted attraction.

    This eight hour certification starts with our four hour FIRE SAFETY course on March 21, 2019 from 8:30am - 12:30pm. explores the historical origins of the NFPA 101 "The Lifesaving Code" and how other NFPA codes and standards impact your overall risk reduction and safety strategy for your haunted attraction. This course will count towards your eight hours required to receive your certification. Then choose from any of the additional C.H.A.O.S. certified seminars offered at TransWorld to help complete your eight hours.

    “Safety training should not end once your season begins. Undoubtedly you will hire some staff members after you have already completed your initial safety training during orientation. Make sure to take the time to adequately train these new team members before they start working in your attractions. You can never be too prepared. It is also a good idea to do an all haunt safety training review and evacuation drill mid-run as a refresher.” -Brett Bertolino, Terror Behind the Walls at Eastern State Penitentiary, Philadelphia, PA
  • Advanced Movie Level Haunt Detailing and Painting Techniques
    10:15am - 11:15am
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ethan Turon, Haunted Web Productions
    Deliver the WOW factor and learn to create over the top immersive sets that will leave your customers screaming for more! This hour long seminar will focus on building out film quality haunt sets from ground up. Learn how to plan and map your sets, create consistent theming, prop sourcing, advanced painting and distressing techniques, and all of the finishing touches that will bring your sets to life. Blow your customers minds with sets so detailed they will feel like they are a part of the environment. This seminar will also include a comprehensive take home packet so that you may hone your skills that you have learned and apply them in your attraction. Create spectacular sets that will blow your customers minds!
  • Management Tug of War: The Art of Knowing When to Pull, Hold on Tight, and Let Go
    Escape Room Seminar
    10:15am - 11:15am
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Sebastian Ponce, Chief Operating Officer, The Puzzle Effect
    Overview of management topics regarding standard operating procedures, the employee life cycle from onboarding to separation, and recommendations on operational systems. Common management pitfalls and obstacles as well as dispelling antiquated management practices and methodologies. Visit the topic of employee development and importance of goal setting, day to day coaching, and incentive/recognition programs.
    Sebastian Ponce
    Sebastian Ponce
    Speaker Bio: Sebastian Ponce is the Chief Operating Officer for The Puzzle Effect. The Puzzle Effect currently owns and operates 8 different escape room locations in 5 different states. Sebastian has 18 years’ experience in operations management, training, and facilitation. He has led and managed organizations for several Fortune 500 companies in the telecom and finance sectors and now brings his expertise to the escape room industry.
  • World of the Weird: Crazy Unique Ideas to Make Your Haunt Both Scary and Entertaining
    11:30am - 12:30pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Allen Hopps, Dark Hour Haunted House
    Six Weird set ideas! Can be applied to almost any set/theme you already have- these are an overlay to existing sets to make them new and super charged.

    Six Unique Costume and Character ideas! Big bold or scary things that will make your attraction stand out.

    Six Crazy places to mine for concepts! The non haunting world is rife with ideas and visuals that are perfect for haunts - if you know where to look.
  • 3 Primary Digital Marketing Channels That Every Company Needs
    11:30am - 12:30pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alton J. Duderstadt II, Searchology, Inc.
    There are over 25 channels of digital marketing to choose from but which ones really work to grow your business? Join Alton J. Duderstadt II, President/Chief Searchologist, of Searcchology, Inc., for a detailed dive into Google Local Listings, Search Engine Optimization, and pay per click opportunities. This crash course in digital marketing will help you streamline your current digital marketing efforts, help decrease the 'digital noise', save you time, and money. Find out how to rank well in the search engines and improve your foot traffic on-site and online. Get focused. Get targeted. Get digital.

    Course Detail:

    • Introduction[s]
      • Search Engine Optimization - demystified and simplified for you
      • Social Media Optimization - how to use natural and paid social media the right way
      • Pay per click advertising - how to reach the top of the search engines in 24 hours for any keyword in any location
      • All business is local - how to use Google Local Listings to improve your on-site traffic and promote your business for free
    • Setting Expectations
      • Which digital channels provide the best ROI?
      • Tracking and measurement
    • Holding the keys to your digital Castle
    • In-hours vs. out-house digital - Keep digital marketing in-hours or outsource?
    • Closing remarks
  • The Art of Immersive: How to Transport Customers with Scenic, Story and Game Flow
    Escape Room Seminar
    11:30am - 12:30pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nick Moran, Creative Director at Time Run in London. (Sherlock: The Game is Now in the world of the BBC’s Sherlock)
    Sherlock: The Game Is Now is the first, permanent IP based venture in the escape room industry co-created with the team behind the show. A collaboration between Hartswood Films and Time Run, Sherlock: The Game Is Now brings the world of the iconic BBC series to life, giving players from all over the world the opportunity to step into the shoes of the world’s most famous detective.

    But how did the project come to be - and what learnings were made along the way? How can these learnings - in scenic detailing, narrative structure and game flow - help the realisation of your experience? Well, settle down, John. You’re in for quite a tale.

    In this talk, Nick Moran (Time Run), details the various observations, logical inferences and deductions gleamed from the winding journey of this escapade – and how you can utilise the art of immersive to better hone your project and your practice.
    Nick Moran
    Nick Moran
    Speaker Bio: Nick Moran is the Creative Director of Time Run and Game Director/Co-writer of Sherlock: The Game Is Now. Time Run is renowned for its commitment to immersive storytelling and gameplay, creating worlds and experiences that begin the moment you enter and last until the moment you leave. Thanks to the success of both of Time Run's games, The Lance Of Longinus (2015), and The Celestial Chain (2016), Time Run had the opportunity to design and build Sherlock: The Game Is Now, which opened in December 2018.

    Sherlock: The Game Is Now is the first, permanent IP based venture in the escape room industry co-created with the team behind the show. A collaboration between Hartswood Films and Time Run, Sherlock: The Game Is Now is an attempt to bring the world of the iconic BBC series to life, to give players from all over the world the opportunity to step into the shoes of the world's most famous detective.

    The Game Is Now features an all-new script, co-written with Steven Moffat and Mark Gatiss and incorporates specially recorded audio and visuals from Benedict Cumberbatch, Martin Freeman and the cast of Sherlock, creating an unforgettable live adventure, Sherlock style.

    A graduate of the University of Nottingham and Central School of Speech and Drama, Nick worked as a freelance writer and designer before joining Time Run as its Creative Director. Whilst at Time Run he oversaw the narrative and game design of its two experiences: Lance Of Longinus and The Celestial Chain, and the creation of its characters, Luna and Babbage. His primary interests are the intersection of narrative and game design, particularly in the live game space, and how escape games can, due to a better understanding of the meta-structures of cinematic storytelling, become the fully immersive experiences that they deserve to be.
  • Beyond Hollywood: Next Level Makeup and Characters that Will Freak Out Your Guests!
    12:45pm - 1:45pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alana Rose Schiro
    For your Haunt needs, we know that budget and time management is everything when turning your actors into Monsters. Two time FaceOff veteran and GameFace winner Alana Rose Schiro will demonstrate how to create a Hollywood quality character using generic prosthetics in just under an hour.
    Alana Rose Schiro
    Alana Rose Schiro
    Speaker Bio: Appearing on both season 3 and 5, Alana made quite the impression on Face Off fans with her outgoing and free-spirited personality. She took that experience from her two seasons along with her skills developed in the haunted attraction industry as a lead painter at Immortal Masks and won her episode of the SyFy spinoff show GameFace. Alana’s interests include sculpting, special effects, while she draws diverse inspiration from style icons, Lady Gaga and Alexander McQueen to The Special FX mastery of Rick Baker and Rob Bottin. When she isnt painting at Immortal Masks, Alana is also a teacher at Hollywood's famed Cinema Makeup School. Alana understands how to achieve horrific, yet complex makeups in very little time serving as a lead makeup artist for China's famed Ocean Park Halloween event for the past three years.
  • Ann Marie’s Guide for Success in Owning a Haunted Attraction
    12:45pm - 1:45pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ann Marie Gavinski, Wisconsin Fear Grounds
    The only time success comes before work is in the dictionary. Join Ann Marie Gavinski of the legendary Wisconsin Fear Grounds on a journey that will explore the importance of developing and implementing a business plan for owning a successful haunted house. She will even take it one step further and discuss how to make this plan evolve for your business from year to year.

    Everyone struggles to find, hire, train, and retain their staff. Learn firsthand how Ann Marie manages to maintain more than 90% of her staff season after season. Ann Marie will also reveal some of her secrets to “Advertising” and “Marketing.”

    What worked in the past may not bring the crowds to your door today. She will review what you need to do to get customers to your event and how to have those customers return year after year.

    Additionally, there comes a time when even the most successful Haunted Houses in the country hit an attendance wall. Ann Marie will divulge some additional steps you can take to increase the revenue stream and break through.

    Finally, she will review the importance of being proactive and not reactive with your event’s safety and security.

    Remember – if you want to be SUCCESSFUL, it’s time to get to WORK!
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Hiring Process: What You Need to Know About Building and Retaining a Dynamic Team!
    Escape Room Seminar
    12:45pm - 1:45pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Amy Philip, Escape Games PDX
    How to source, interview, train and develop your team. A strong team leads to a great business reputation through excellent customer service. Your company culture doesn’t happen in a bubble and it starts at the top to ensure everyone feels connected to your vision.
    Amy Philip
    Amy Philip
    Speaker Bio: Amy is the Owner of Escape Games PDX in Portland, OR, which has been operating since 2015 and will soon be opening a second location just outside of Portland.

    With a degree in Marketing and Management from University of Washington, Amy worked in Corporate Leadership, Human Resources and Recruiting for 9 years before branching out on her own to open Escape Games PDX.

    She has a love of travel, cooking (more often than not baking), enjoying the amazing wine and beer scene in Oregon and enjoying the outdoors with her pup, Truman.
  • Scream Parks: The Advantages of Creating Multiple Attractions in One Location
    2:00pm - 3:00pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Randy Bates, The Bates Motel
    Double or triple your sales by having multiple Haunted houses, Hayrides, Corn Mazes and other revenue generating activities all in one location. Make your event a whole night of entertainment by creating a Halloween Theme Park and greatly expand how much money each of your guests will spend on site.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Be a Moving Monster Making Machine: Learn How to Build Amazing Motorized Effects!
    2:00pm - 3:30pm
    Room 263
    $75/attendee (pre-registration)
    $90/attendee (on-site registration)
    Speaker: Steve Koci, Nuts and Volts Magazine
    It’s time to talk shop! We’ll discuss motors, materials, mechanisms and mounts and how it all connects together. There will be designs suitable for beginners and seasoned builders alike to satisfy all experience levels.

    This will be so much more than just a presentation on how to make props! Part demo, part instruction, the goal will be to provide the answers to your burning questions. There will be an opportunity for you get up close with the props and discover exactly what makes them tick and how to make your own when you get home.

    This special 90 minute seminar will start off with a prop building presentation and Q & A session during the time allocated for the class. You will be free to closely examine the demos and get answers to any questions you may have.

    If you are ready to take your animated prop building to the next level, this workshop is for YOU!
    Speaker Bio: Steve “Halstaff” Koci is a writer for Nuts and Volts and Servo magazines on a variety of animatronic topics. His creations have been featured on the covers of both magazines. His long running monthly column in Servo Magazine was the basis for his recently published book, The Ultimate Guide to Do It Yourself Animatronics.

    He has been an avid haunter for over 12 years and created a diverse assortment of unique characters and props. His haunt features over 45 animated props; all built by Steve with many being directed by controllers of his own design. His love for Halloween has inspired him to become proficient in a wide range of skills and techniques that allows him to bring his motley cast of characters to life.
  • Escaping Safety Issues with Your Escape Room
    Escape Room Seminar
    2:00pm - 3:00pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Matt Rarick
    The escape room business for the most part has flown under the radar of fire inspectors and fire codes but with the recent tragedy in the escape room in Poland may bring new codes and regulations. This class will give safety tips, passing your inspection, and what new codes may be on the horizon for escape rooms.
  • Advanced Event Planning and Management: Make Things Run So Smooth It's Scary!
    3:15pm - 4:15pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Buck Burdick
    This seminar will give attendees a strong knowledge base of event planning obstacles. Opening any type of Public Attraction ( Hayride, Corn Maze, Escape Room, Haunted House, Paintball, etc.) has numerous steps that must be completed before opening day. By attending this event, Buck will make sure you save potentially thousands of dollars in common pitfalls and unexpected expenses. Buck will also give you some guidelines on how to organize your event. This segment has been popular with attendees in the past. The techniques given are vital to smooth and profitable events. If you are looking for ways to make your event more profitable and less stressful, this seminar is for you.

    This seminar will cover some of the following topics:

    1. ZONING
    2. CODES
    3. INSURANCE
    4. COMMUNICATIONS
    5. INSPECTIONS
    6. TICKETING
    7. STAFFING
    8. PARKING
    9. PUBLIC FACILITIES
    10. PERMITS
    11. MANAGEMENT
    12. SECURITY
    13. SCHEDULING
    Speaker Bio: Buck is a 13 year veteran of the Haunted Attraction Community. He owns and operates The Fear Asylum in SD. He is also a 20+ year Career FireFighter. In his career he has been tasked with managing countless emergency scenes. From large fires to building collapses, managing chaos is his expertise. Buck has spoken at Transworld numerous times. His seminars are energetic and given high reviews.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Be an Escape Room Prop Medic
    Escape Room Seminar
    3:15pm - 4:15pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Brian Warner/Evilusions, Michael Goff/Mystery Manor
    Learn the basics of troubleshooting, quick fixing, and properly repairing and maintaining Escape Room Props. We will cover the basic skills, and tips and tricks learned from years of building, repairing, and maintaining props. Learn the basic components and how to identify what to buy as replacements, and what to always have on hand.
    Brian Warner
    Brian Warner
    Speaker Bio: Brian Warner is the owner of Evilusions; an entertainment manufacturing company located in North East Ohio. Since 2005 Evilusions has been building haunted attractions, set, props, animatronics, and control systems. In 2014 Evilusions and Brian started applying all of their experience to the Escape Room Industry, having now built a large number of turn key rooms, designs, and delivering high quality props to hundreds of facilities. Brian handles all the 2D CAD designs and drawings, machining and metal fabrication, as well as the CNC manufacturing.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Friday Seminars

Escape and Halloween Seminars are sold in packages (see "Seminar Packages" tab) and individually. Pre-show individual seminar price is $50 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $60.
  • Creating Great Public Relations on Purpose
    10:15am - 11:15am
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nancy Milton, Insight Marketing and Communications
    As creative entrepreneurs, making a plan isn't always top of mind. This year, boost your success by creating an affordable, achievable PR plan to reach your customers through non-paid media on TV, radio, print, online and social media.
  • Secrets to the Ultimate Haunted House Experience!
    10:15am - 11:15am
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Denley, Boneyard Productions
    How many times have you walked into a Haunted Attraction and been underwhelmed before you even entered? Maybe it was the long lines? Perhaps it was a worn out façade or even worse, actors outside smoking or eating a slice of pizza. The whole illusion was ruined before the show even started. I have haunted the largest casinos, stadiums and theme parks in the world. I also have run my own haunt since 1992. We all want to have the scariest haunt and of course make lots of money, I can show you how to do both!

    It doesn’t matter whether you are a seasoned professional or just starting out, we will cover every phase of a super successful show! Topics will include:

    1. “Out of the box” cue line entertainment never seen before!
    2. How to get people there early. How do you create that sense of urgency?
    3. 5 secrets to maximize your profit!
    4. How to buy media like a pro and which one or combination works best?
    5. How to create the ultimate haunted house experience and give your show that theme park quality.
    6. Haunt Designs that work and keep them coming back!

    Each attendee will receive a download link for maze and scare designs as a bonus!

    Nothing will be held back!
    John Denley
    John Denley
    Speaker Bio: John Denley is the author of “The Official Guide to the Escape Room Industry” and “Escape Room Props, Clues & Common Sense”. He has consulted and designed attractions all over the world including Disney Resorts, Six Flags, Foxwoods Casino, Ocean Park, Chimelong Amusement Park and Norton Utilities. He is one of the industry’s most sought-after consultants and has appeared on The Today Show, Psychology Today and countless national and international media.
  • Small Markets Big Props: How to Play with the Big Boys on a Smaller Budget!
    Escape Room Seminar
    10:15am - 11:15am
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Shawn Fischtein, Escape Games Canada
    Wanna' rock the socks off your customer's expectations? Do you like hearing your customers say things like, "that was so much better than the other place we went to". Then this seminar is for you. Grab your best friend and your notebook and get ready to learn how to make your dollars count. We'll share all the little tricks that the big guys use and teach you how to do it on a shoestring budget. Change your game, build better props, spend your money wisely, and get your word of mouth engine kickin'. It doesn't matter what size escape room business you run, this puts you on a level playing field with the biggest and baddest of them all.
    Shawn Fischtein
    Shawn Fischtein
    Speaker Bio: Co-founder and operator of Escape Games Canada and the face behind www.escapegamespro.com, Shawn and his team have dedicated themselves to breaking down the science of Escape Games and Escape Rooms. With a background in aerospace engineering and years of specialization in financial and customer data analytics with game theory applications, Shawn’s unique experiences have led to unique successes in the fabrication, design, and operation of escape room facilities.

    Shawn became familiar with escape rooms in 2009-2010 while working in Shanghai as a marketing loyalty analyst. That inevitably led him and his wife back to his home city of Toronto, Canada to design and build the next generation of Escape Rooms.

    In addition to working with other local owners and keeping Escape Games Canada running in best-of-class quality, Shawn dedicates his time to developing rock-solid games that rely on scientifically tested principles. Focusing on adapting techniques developed in the video game industry over the past 20 years, Shawn and his team are striving to make games more streamlined, more accessible, and most importantly more fun for players. His passion for developing the industry and setting standards of quality is his current prime directive.

    Shawn also enjoys video games, competitive e-sports, trading card games, and practically anything to do with the gaming industry. This passion comes through if you ever take a visit to Escape Games Canada.
  • Run Huge Crowds Through Your Haunt with Maximum Guest Satisfaction!
    11:30am - 12:30pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Brett Bertolino, Eastern State Penitentiary
    Over the past 28 years, the team at Eastern State Penitentiary have transformed a small, single night Halloween fundraiser into Terror Behind the Walls – a massive haunted house in a real prison that is arguably one of the largest and most successful haunted attractions in the county. In this seminar Brett will reveal the strategies that have proven successful in driving attendance and maximizing revenue all while maintaining good/excellent guest satisfaction ratings of 91%.
    Speaker Bio: Brett Bertolino is Vice President and Director of Operations for Eastern State Penitentiary Historic Site in Philadelphia, PA. Brett has 20 years of experience in the haunted attraction industry. He oversees all operations for the historic site, including the Terror Behind the Walls, daytime prison tour and event rental programs. Brett served on the Board of the Haunted Attraction Association (HAA) for more than a decade and was honored with the HAA’s President’s Award in 2011.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • How to Create Incredible Images and Videos Optimized for Social Media
    11:30am - 12:30pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Laura Kilpatrick
    Social media is a monster...are you conquering the beast? In this class you will learn the key requirements for incredible images and video on your social platforms. Join Laura (Designs That Kill/ Dark Hour Haunted House) and discover tips & tricks for everything from framing & lighting to hashtags & copywriting. Arm yourself with properly optimized content and prepare to slay with social media!
    Laura Kilpatrick
    Laura Kilpatrick
    Speaker Bio: Haunt advertising and social media pro, Laura Kilpatrick has been directing, designing, and executing effective marketing campaigns for a top-ten haunted attraction for the last five years. Her passion for haunted houses and marketing combine to give her the creativity and the know-how to capture today’s consumers.
  • Bring Your Gaming Experience Alive in Any Space: Special Events, Offsites and Collaborations
    Escape Room Seminar
    11:30am - 12:30pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nicole Ginsburg, Museum of Intrigue
    Have you thought about adding a special event to your business but not sure where to start? Pondered how you can execute a game in another space like a library or different store front? Thinking about co-hosting a gaming event? Are you currently running events but want to kick it up a notch? This is the seminar for you! Special Events can strengthen your brand, boost your sales and be super fun for all evolved!

    Whether you are thinking about going off site or you want utilize your space in a different way to increase your visibility and attract repeat customers, Nicole will give you the playbook! She will share proven tips to making Special Events, Offsites and Collaborations a success! This seminar will include an updated step by step guide to hosting your next event and sharing an event that you will be able to implement right away!
    Nicole Ginsburg
    Nicole Ginsburg
    Speaker Bio: Nicole Ginsburg is the creator and co-owner of Escape the Estate, Central New York’s first “escape room”. Nicole holds a degree in marketing from Columbia College and has over 20 years of experience in the performing arts and entertainment industry; almost half of this time has been spent in her role as Production Director for Frightmare Farms, one of the most critically acclaimed haunted attractions in Upstate New York. Nicole introduced the escape room industry to the region by utilizing existing space at the previously-existing haunted attraction. At that time, Nicole was one of very few pioneers attempting this technique.

    Escape the Estate, with its theatrically-detailed sets, was a runaway hit. Within a matter of weeks, the Frightmare Farms location had sold out its available bookings for their entire season. Fueled by this success, Nicole and her team opened a second location in just six months, crafting whole-new escape rooms in a shopping mall. Since then she has helped with games ranging from 3 minutes to Mega-games lasting a few hours.

    Most recently, Escape the Estate is yet again capturing regional attention with a cutting edge immersive experience Museum of Intrigue. Launched in late 2017, Museum of Intrigue, located in Destiny USA in Syracuse, NY has been coined “a playground for the mind”.

    Because of her work, Nicole has caught the attention of numerous media outlets in the area. In December 2015 & December 2017, she was named one of the “9 Most Creative People in Central New York.” Soon after, she was featured in an article about women in business, discussing her contributions to the often male-dominated industries of escape rooms and haunted attractions. Nicole has presented at educational institutions, universities, and conferences on topics ranging from young entrepreneurship to surviving a zombie outbreak.

    Nicole juggles many professional roles on a daily basis. Her favorite role is wife to her super supportive husband, Jeremy and mom to her quick witted, very busy, young twin boys!
  • Over the Top Customer Experience: Make Sure Every Moment Counts!
    12:45pm - 1:45pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Thirteenth Floor Entertainment Group
    The difference is in the details! Sometimes it’s the littlest things that may matter the most. In a world where customer feedback and sentiment is paramount, every moment of your customer experience counts. From before they arrive at your event, until after they leave, make sure you are covering all the bases. Learn what the world’s largest haunted house company does to ensure they rock the guest experience, creating satisfied customers who will go out and recommend their attractions to others.
    About the Speaker: Thirteenth Floor Entertainment Group is the world's largest producer of haunted house attractions. Thirteenth Floor attractions are consistently ranked among the top haunted house experiences every fall season. In addition to haunted houses, Thirteenth Floor also owns and operates other experiential concepts, including Great Room Escape.
  • Caves, Creatures Cathedrals- Learn The Secrets of Epic Foam Construction!
    12:45pm - 1:45pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Dan Faupel, Creative Visions
    In this class Dan Faupel will share decades of design and fabrication experience to help make your next foam project a success. He will go over design, the best way to choose between different types of foam materials, and fabrication techniques. He will cover foam working tools, coating types, textures and techniques. Dan will also examine different foam projects, and the steps it took to get to the finished piece. Even advanced foam-working veterans are sure to walk away from this seminar with several new tips and tricks!
    Dan Faupel
    Dan Faupel
    Speaker Bio: Dan Faupel is the Vice President of Creative Visions in St. Louis, MO. He has 30 years of experience in the haunted attraction and theme park industries. During that time he has worked with well over a hundred haunted attractions, amusement parks, museums, zoos, retail stores, restaurants, and other themed attractions. He is also the General Manager of the historical Lemp Brewery Haunted House. Dan has been featured on networks like Travel Channel, DIY Network, HGTV, and his creations entertain guests all over the world.
  • Escape Room Gameplay and Next Level Puzzle Concepts that Will Make You a Screaming Success!
    Escape Room Seminar
    12:45pm - 1:45pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Denley, Escape Room International, Escape Room Catalog & Boneyard Productions International
    Escape Rooms are becoming so popular that competition is getting fierce. With more and more rooms popping up in every major city, how do become the “stand out” show that everyone is talking about? I have designed and built shows all over the world and I am going to share my formula and findings with you! In this “in your face” class, we will cover:

    1. How to write great gameplay.
    2. How to generate excitement and a sense of urgency that increases as the game progresses.
    3. The Importance of a strong finale and how to create one!
    4. Common mistakes to avoid.
    5. The importance of quick resets and how to attain them.
    6. How to maintain longevity and get the most out of your rooms!
    7. Nex
    8. level puzzles that will amaze your guests and give you the “wow factor” without breaking the bank.
    You can’t afford to miss this class!
    John Denley
    John Denley
    Speaker Bio: John Denley is the author of “The Official Guide to the Escape Room Industry” and “Escape Room Props, Clues & Common Sense”. He has consulted and designed attractions all over the world including Disney Resorts, Six Flags, Foxwoods Casino, Ocean Park, Chimelong Amusement Park and Norton Utilities. He is one of the industry’s most sought-after consultants and has appeared on The Today Show, Psychology Today and countless national and international media.
  • Dynamic Haunted House Actor Training
    2:00pm - 3:00pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Allen Hopps, Dark Hour Haunted House
    The top three exercises that you can do with your cast!

    Use these exercises to pull your cast out of their shell, learn where they will fit best in the haunted house. Want stronger muscles- exercise! Want a stronger cast- exercise them! These exercises are Allen’s most telling exercises about your cast.

    *Bonus! I will teach two warm up exercises that you can use before the show to get your casts energy up!
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Top 10 Things Your Attractions Needs to Change NOW Before Halloween 2019
    2:00pm - 3:00pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Larry Kirchner, The Darkness Haunted House
    From how you’re marketing your attraction, to increasing revenue; how you sell tickets, keeping your haunt safe, to how you get your customers to market your attraction for you! You will learn the top 10 things you must do in 2019 to increase your attraction’s bottom line. Learn everything from the top 10 best places to advertise your attraction to improvements you need to add to make your customers SCREAM!
  • Why and How-To Tech: A Deeper Look at the Wide Range of Tech Available and What Is Right for Your Business!
    Escape Room Seminar
    2:00pm - 3:00pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Gabriel Goldstein
    Take a dive into the wide range of technology available to develop escape rooms. There is a wide range of old and new technologies available to the Escape Room owner and it can be tough navigating the field. The class will cover Escape Room tech from business and technology perspectives to assist Escape Room (ER) owners, ER tech types, and ER game designers as to why tech in Escape Rooms may be important and provide guidance as to execute the tech they need. The presentation will generally cover the gamut; electronics, software, and mechanics available to the owner or game designer!
    Gabriel Goldstein
    Gabriel Goldstein
    Speaker Bio: Gabriel has over 20 years of embedded engineering and product design experience in the entertainment industry. In 2001, he graduated from the University of Central Florida with a Computer Engineering degree and worked for several companies in the industrial control and entertainment industries. Coming from a long line of entrepreneurs, it was only a matter of time before he launched his own company, Anidea Engineering, Inc. - a product design company. Anidea developed a wide range of products, many in the entertainment industry, with a team of multi-disciplined engineers whose products can be found from major theme parks, to concert tours, farms and golf courses. Some of the products designed by Goldstein are automated lighting equipment, a Gigabit Ethernet switch for video, multiple snow/fog/bubble machines, the Geek My Tree lighting controller, and veterinary therapy equipment.

    With the advent of the escape game industry, Goldstein turned back to his entertainment industry roots and focused on the Escape Room industry. Here, he has developed a line of electronics controllers and accessories, installed tech for ER operators, and supports the industry with informative blog. Next, Goldstein will be launching EFX Engineering, Inc. to focus on entertainment and escape game related ventures.

    Goldstein also enjoys volunteering at local several mentoring groups and is a board member of the Palm Beach Tech Association.

    He resides in South Florida with his girlfriend, and a menagerie of 6 rescues and four children.
  • Killer Costumes Creating Iconic Mind Blowing Characters for Your Event
    3:15pm - 4:15pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ben Armstrong, Netherworld Haunted House
    This class will feature an in depth discussion on the many elements that go into creating original characters and costumes for your event including ergonomics, repair and cleaning, pros and cons of mask styles, backstory and design and how to organize your backstage to launch your army of darkness!
  • Scaring up Sponsorship for Your Attraction
    3:15pm - 4:15pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Dr. Michael Book, Michael Kimzey & Brian Ward
    It’s easy to get carried away with “making the scary” and neglect other important aspects of making your attraction a success. In this seminar, we delve into the commonly misunderstood science of sponsorships. With 25 years of experience curating sponsor relationships for Halloween events and attractions, the owners of Danger Run will guide you through this challenging and rewarding process that will help take your event to the next level.
  • Seasonal Escape Rooms: Are Season-Based Escape Rooms a Good Idea? Taking the Right Approach, the First Time!
    Escape Room Seminar
    3:15pm - 4:15pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Laura Hawkins, Gamemasters Escape Rooms
    “After launching a Christmas-based escape room this past December, it is clear, opportunities exist for other seasonal specialties such as Halloween. Whether switching out a currently running room or creating a temporary pop up in a mall, season specific rooms create new enthusiasts, exposing escape rooms to a wider audience.”
    - Laura Hawkins, President/Gamemasters Escape Rooms

    Exploring the concept of how a seasonal escape room can boost sales, generate awareness for a brand, plus create new escape room enthusiasts as families and friends search for season-based activities. We will review the case study for a seasonal room A Christmas Story in which one was a mall pop up and the other was an active room converted over to host A Christmas Story. This is the perfect seminar for anyone contemplating season rooms or looking for fresh ideas for your existing seasonal business!
    Laura Hawkins
    Laura Hawkins
    Speaker Bio: Laura Hawkins is the owner of Enigma Escapes, an escape room company in Winnipeg, Canada which has been operating for four years and now has three locations and ten active escape rooms. She also heads up Gamemasters Escapes, a company which specializes in selling turn-key escape rooms which currently has provided games in 21 cities in the US, Canada and Mexico.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Saturday Seminars

Escape and Halloween Seminars are sold in packages (see "Seminar Packages" tab) and individually. Pre-show individual seminar price is $50 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $60.
  • Projector Mapping Using After Effects
    10:15am - 11:15am
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Jorden Nash
    Projection mapping is one of the newest and most exciting things to come to the Halloween and Christmas display industries. It involves the use of projectors to create unbelievable, moving, and interactive elements as you've never seen before. This course will cover projection and playback technology, a live demonstration of creating a projection map, and creating animated content using Adobe After Effects.
    Jorden Nash
    Jorden Nash
    Speaker Bio: Jorden Nash is experienced in the film, post production, AV, and live broadcast industries. His video work can be seen on ESPN, ABC, and many YouTube channels. He loves combining technology and creative elements to make interactive displays. Jorden is constantly looking at new ways to engineer and push the envelope of creative technology. He was recently introduced to animated Christmas lighting. He has recently created a synchronized light and projection mapping display on his family’s home. As a side hobby, he enjoys time lapse photography.
  • Unforgettable Scares: The Biggest Gags from Decades of Haunting
    10:15am - 11:15am
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Pete Karlowicz & Aaron Smith, Niles Haunted House
    Niles Haunted House is renowned for its extreme creativity in creating intricate and unique scares both actor driven and automated. Learn how they shock and terrify their patrons through simple mechanisms and clever setups that even untrained volunteers can use to effectively scare almost anyone.
    Pete Karlowicz
    Pete Karlowicz
    Speaker Bio: Pete Karlowicz is the Owner of the Niles Scream Park. He was born in Philadelphia, PA on January 20th, 1955. He attended Saint Augustine Prep High School in Richland, NJ and graduated in 1973. Soon after he pursued an accounting degree at the University of Scranton, Pennsylvania. Pete graduated from Scranton in 1977 with a Bachelor’s Degree in Accounting. Unsatisfied with the state of his career, Pete then attended the University of Notre Dame Law School where he obtained a Juris Doctorate in Law in 1980.

    After graduating Notre Dame, Pete recognized the importance of contributing to his community and decided to help a local haunted house known as the Niles Jaycees Haunted House in Niles, MI. The Jaycees were a small group of volunteers who were operating a haunted house in two semi trailers. Pete quickly took on the reigns of the project, developed a Board of Directors and renamed the local attraction as the Niles Haunted House. As its popularity grew, the project moved to various locations in attempt to accommodate the demand. Before long, the project saw the dawn of a Scream Park on forty-four acres complete with seven attractions, food vendors, games and entertainment.

    During his career, Pete assisted in the legal development of IAHA (International Association of Haunted Attractions) in 1998, the HHA (Haunted House Association) in 2008 and the HAA (Haunted Attraction Association).

    While haunting is Pete’s way of life, he enjoys running, hiking, playing basketball and traveling the country when given the opportunity.
    Aaron Smith
    Aaron Smith
    Speaker Bio: Aaron Smith is the Park Manager of the Niles Scream Park, Co-Owner of Outsmart Escape Rooms and serves as a Consultant for Tippecanoe Place Restaurant. Aaron was born in South Bend, IN on March 24th, 1990 and graduated Niles High School in 2008. He secured his first job at Tippecanoe Place Restaurant, the original home of Clement Studebaker while simultaneously volunteering at the Niles Scream Park to assist in local scholarships with more than 3,000 hours of service since 2005.

    While working at Tippecanoe Place Restaurant, he attended Southwestern Michigan College to obtain general credits to later advance his education at Grand Valley State University in Grand Rapids, Michigan to major in Marketing. Aaron was the Founding Father of Delta Tau Delta - Iota Upsilon where he served as Treasurer on the Executive Board and oversaw the Finance Committee.

    After graduating with a Bachelor's Degree in Business Administration in 2013, he returned with his experience to become the Assistant Marketing & Events Coordinator at Tippecanoe Place. In less than a year, Aaron then took on the role of Assistant Manager while continuing his involvement with the Niles Scream Park through social media marketing, sponsorships and general activities to enhance the culture and popularity of the Park.

    In 2016, Aaron established a partnership to open Outsmart Escape Rooms in three locations consisting of six uniquely themed rooms. As demand increased with the escape rooms, he formally left Tippecanoe Place to serve as a Consultant overseeing general promotional content and web design. Today, he continues his life-long passion of haunting and serves as Park Manager of the Niles Scream Park.

    When time allows, Aaron enjoys spending time with friends, family and developing creative content for use with his colleagues.
  • Emerging Trends in the Concession Industry and How to Maximize Your Profitability
    10:15am - 11:15am
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Steve Ward, Gold Medal Products
    During this seminar you will learn exciting new trends that are emerging in the concession industry. In addition we will discuss creative ways to increase profitability at your concession locations.
  • State of The Industry: 2018 Recap and What to Expect in 2019
    Escape Room Seminar
    10:15am - 11:15am
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Presented by the Room Escape Conference Advisory Board:
    • Megan Mouton, Clue Carre
    • Nicole Ginsburg, Museum Of Intrigue
    • Erick Gyrion, Escape Room Wisconsin
    • Amy Philp, Escape Games PDX
    • Brian Lacertosa, Puzzle Effect
    • Lucas Johnson, Locked Escape Games
    It’s no secret the Room Escape Industry has exploded over the last few years. What does the future hold? The Room Escape Conference Advisory Board is ready to answer the burning questions!

    Collectively the board will tackle:

    • Top Business Tips
    • Escape Room explosion in every market
    • Vision of where the industry is going
    • The current trends in technology and what is actually needed to survive
    • Keys to keeping the industry strong

    This seminar will include a Q&A section - we ask that you pre-submit your questions to: RECadvisoryboardquestion@gmail.com.

    *The advisory board was formed in early 2016 and redesigned 2018. The board is comprised of owners in various stages of business ownership.
  • Over The Top Midway and Line Entertainment
    11:30am - 12:30pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers:
    • Bart Butler/Haunted Schoolhouse and Laboratory
    • Michael Edwards/Terror in the Corn
    WARNING!!! Standing in line can cause extreme boredom, annoyance and even rage. You run the risk of having unhappy customers – even if you have the best haunt in the world. If you can keep your customers entertained before they enter your attraction, then half the battle is won.

    HEAR proven tactics and techniques that can keep your audience pumped up and ready to be scared!

    LEARN how to find and prepare the best actors to inhabit your Midway!!
    Bart Butler
    Bart Butler
    Speaker Bio: Bart Butler is best known as the creator and owner of The Haunt House (now Phobius), but has been working in the Haunt Industry for over 25 years. He has also lent his talents to Haunted Verdun Manor (now Thrillvania), Dark Hour, Miller’s Thrillers, and now resides full time in Ohio as the Creative Director of The Haunted Schoolhouse and Laboratory. Butler is also the co-creator of the webisode series, “A Haunter’s Life” and works closely with his wife, Michelle on Brainchow Studios – creating high quality costuming for haunted attractions. With what little spare time he has, you can find him teaching at haunt conventions and attractions across the country.
    Michael Edwards
    Michael Edwards
    Speaker Bio: Michael Edwards has worked in the Haunt Industry for more than 27 years. He has managed, acted and built sets for Haunted Verdun Manor (now Thrillvania), Screams Haunted Theme Park, The Haunt House (now Phobius), Dark Hour and Dan’s Haunted House. In 2019, he accepted a full-time position at Terror in the Corn (located at Anderson Farms, one of the largest Agritainment venues in Colorado). He can also be seen in the webisode series, “A Haunter’s Life” and enjoys every opportunity to train actors and share his knowledge with others.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Replicating Terror: An Introduction to Mold Making and Resin Casting
    11:30am - 12:30pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alex Lohmann, When Hinges Creak
    This one hour class will be a fast-paced, but informative introduction into the world of mold making and resin casting. Alex Lohmann will show you the basics of the process and give you enough instruction to get started in this useful technique. It can be a daunting process to learn so sign up and let’s take some of the fear out of the job so we can frighten our audience. Again and again and again...
  • Using Math to Get Your Creative Team on the Same Page!
    11:30am - 12:30pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Amy Hollaman, EPIC Entertainment Group
    Do you struggle with getting your haunt build completed on time for opening night? Do you have artistic and creative types on your team that sometimes just spend too much time on the details while leaving other projects untouched? Learn a system that will help get your makeup, costume, theatrical and tech crew on the same page by using a mathematical system to prioritize projects. This seminar will explore a Microsoft Excel document that will give your team the tools to sync up and conquer projects the way you want them to, plus you'll have excellent records of your creative process for years to come. Stop drawing ideas on napkins and stop saying "that's not what we discussed". Get it together by simply counting from 1 to 5!
    Amy Hollaman
    Amy Hollaman
    Speaker Bio: Amy Hollaman is a seasonal attractions and operations expert focusing on bringing authentic venues and historical sites to life in inventive and innovative ways. In 2018, Amy was thrilled to join Epic Entertainment Group as the Production Manager for Queen Mary’s Dark Harbor in Long Beach, CA and the Operations Director for the brand-new Night Garden Experience at the Fairchild Tropical Botanic Garden in Miami, FL.

    For over a decade, Amy Hollaman served as Eastern State Penitentiary Historic Site’s Associate Director of Events and Operations, planning and producing such events as Bastille Day, Party at the Pen: The Masquerade, Brewery Ommegang’s Game of Thrones® beer launch party, corporate events and weddings. But her most notable work in Philadelphia, PA began when Amy Hollaman joined Terror Behind the Walls as an actress in 2005 and took on the role of Creative Director and General Manager for six consecutive seasons. Amy oversaw casting, creative direction, stage management, and human resources for the 350-person cast.

    Amy is a graduate of the IAAPA Institute for Attraction Managers. As an established leader in the haunted attraction industry, Amy teaches seminars and workshops on creative planning, special events, safety, operations, interactivity, timed ticketing and theatrical training at Transworld’s National Halloween and Attractions Show, The Legendary Haunt Tour, HauntCon and Halloween & Party Expo, Gantom Lighting and Controls Seasonal Attraction Leadership Symposium, the State of Pennsylvania Attraction Safety Seminar, and other haunted houses around the country. Amy has also designed and executed large-scale events for the Girl Scouts of Eastern Pennsylvania, American Civil Liberties Union of Pennsylvania and Anheuser-Busch's Shock Top Brand.
  • Escape Room Operations Bootcamp: A Rundown of How To Manage Your A-Team, Ease Your Workload, Keep Your Customers Returning & Bring Your ER to a Profitable 7-Day a Week Business
    Escape Room Seminar
    11:30am - 12:30pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Samantha Hatfield, 13th Gate Escape Rooms
    Are you a new or involved ER owner who is in need of easing your workload, bringing your team to their A-Game, & looking to become profitable 7 days a week? If so, you do NOT want to miss this Escape Room Bootcamp! This seminar will give you the insight & materials needed on how to successfully manage your business and its employees, keep your customers returning, gain corporate clients, and ease your workload to allow you the time and energy to focus on growing your brand! All successful business owners need a little help to stay ahead of the game and competition. Allow the provided materials of this seminar to become your new checklist for your next big move in the growth of your business and take advantage of the Q&A session at the end of the seminar.
    Samantha Hatfield
    Samantha Hatfield
    Speaker Bio: Samantha Hatfield is the General Manager of Midnight Productions, the company behind 13th Gate Escape. She has over 7 years experience in general management and a great passion for the escape room and haunt industry. She specializes in front & back of house escape room operations, corporate events, and customer & employee retention. She has an "open book" approach, always happy to share her knowledge and eager to learn from others as well.

    13th Gate Escape is the 7 day a week, year round, fully immersive escape experience located in Baton Rouge, Louisiana. Open and thriving for nearly 4 years, they have 5 games (with 4 more under construction) and employ around 20 people year round. Their escape rooms have received many note-worthy awards including "America's #1 Escape Room 2016" by HauntWorld Magazine, "2017 Golden Lock-In Award" from Room Escape Artist, and was most recently ranked the #4 Escape Room company in the world in The Enthusiasts Choice Awards by The Top Escape Rooms Project. 13th Gate Escape sets themselves apart by not only providing immersive story lines and original puzzle designs, but especially with their Hollywood-quality set designs and grand reveals during gameplay.

    When Samantha isn't in her office, she enjoys being a mom to her fur babies, giving way too much unsolicited advice, watching the news, and anything else she can fit into those 3 remaining hours before bedtime!
  • Advanced Fabrication for Artists and Craftsman: Add Insane Detail with 3D Printing, CNC Machines and Vacuum Forming
    12:45pm - 1:45pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Brian Warner, Evilusions
    Learn about automating some of your scenic design process. We will give an overview on how to utilize the technologies of using cnc routers, 3d printing and vacuum forming to leverage your scenic design. Even if you don’t have the equipment yourself, we’ll tell you where to get ready-made pieces or subcontract custom work to still utilize them in your design process.
    Brian Warner
    Brian Warner
    Speaker Bio: Brian Warner is the owner of Evilusions; an entertainment manufacturing company located in North East Ohio. Since 2005 Evilusions has been building haunted attractions, set, props, animatronics, and control systems. In 2014 Evilusions and Brian started applying all of their experience to the Escape Room Industry, having now built a large number of turn key rooms, designs, and delivering high quality props to hundreds of facilities. Brian handles all the 2D CAD designs and drawings, machining and metal fabrication, as well as the CNC manufacturing.
  • The Art of Audition: The Zombie Army Way
    12:45pm - 1:45pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Kyle LaFlamboy, Zombie Army Productions
    Actors are your greatest asset and your greatest vulnerability. The Audition process is a critical element that should set your show up for a season of financial, critical, and artistic success. But, if your audition is overlooked or rushed, you could be fighting a month long battle of being understaffed that could lead to terrible reviews, drops in attendance, and a poor experience for your existing staff. In this seminar Kyle will walk you through the “production” planning that Zombie Army puts into its audition week; Messaging, Promotion, Advertising, Planning, Staffing, Audition Games, Hiring Philosophies, and Staff Management.
    Kyle LaFlamboy
    Kyle LaFlamboy
    Speaker Bio: Kyle LaFlamboy first stepped into a haunted house as an actor over 20 years ago when he was only 8 years old… I guess you could say he was born to be a haunter…. Or someone seriously violated child labor laws. Over the past 2 decades Kyle has moved up through the ranks from acting, building and eventually managing. While his brother John had him working at the haunted house, his father also had him working on construction sites. This background in construction with his father and theatrical production with his brother led him to study architecture in college. After finishing school, he took his passion for design and his experience in the haunt world and dedicated his efforts to the haunt industry. Since then, he has led the way in: managing attractions, technical design, creative concept building, project management, setting the bar with guest hospitality, and he even finds a way to get a costume on every night in October and leads the actors by example.

    His credits include: Statesville Haunted Prison, The Fear at Navy Pier, Zombie Containment at Riot Fest, Legacy Adventure Park and HellsGate Haunted House. He is currently the Production Manager at the Critically Acclaimed “Statesville Haunted Prison”, General Manager of Legacy Adventure Park, lead designer for Zombie Army Productions, and according to his big brother ”he is the future”.

    Although he enjoys his work being featured on the Travel Channel or winning national awards for his efforts, his greatest reward for working in the haunt industry is being able to work closely with his family and friends everyday.
  • Let’s Do This All Year Long: The 4 Seasons of Entertainment!
    12:45pm - 1:45pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Scott Swenson and Robbi Lepre
    Join industry experts Robbi Lepre and Scott Swenson as they share their more than 50 years of combined entertainment experience creating, installing and operating seasonal events and festivals. Explore the guest expectations for Halloween, Christmas, Spring and Summer events. Discover how you can tap into the emotional content of each season. Learn how to develop an event template that can be applied to each festival so that you can generate additional revenue year round. Whether you represent a Theme Park looking to encourage repeat visitation or an independent entertainment provider looking to expand your season, this seminar will provide you with valuable first hand information. Don’t miss this opportunity to gather information from these two Entertainment veterans.
  • Marketing: In-depth Look at the Sales Funnel and Marketing Strategy You Should Be Using to Boost Your Business
    Escape Room Seminar
    12:45pm - 1:45pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Stuart Bogarty, t’rapt
    Do you feel like you are just throwing money at marketing and seeing the same return? Are you feeling like your marketing and promotions are on a hamster wheel? Are you looking to take your business to the next level but think your marketing plan is not ready?

    Join Stuart as helps you discover your next moves. He will share with you experiences on: Grassroots Marketing, “Sales Calls”, Merchandising, Media Buying, “The Sales Funnel” and more!
    Stuart Bogarty
    Stuart Bogarty
    Speaker Bio: Stuart is the owner of trap’t Escape Room Adventures in Stamford, CT. He founded the business with his wife and three daughters. In early 2015, Stuart took his family to pay their first Escape Room. Around 6 months and several rooms later, he put together a business plan for trap’t. In August, 2016, they opened their doors to the public and have had tremendous success. They currently have 3 rooms open and are building another 4 rooms over the next 12-18 months.

    Prior to opening trap’t, Stuart had a successful career as a well-respected, results-oriented media/marketing/ecommerce executive with proven success as CEO, CMO, EVP Global Managing Partner, and Managing Director for Ogilvy & Mather, Mindshare, Universal McCann, Grey, Saatchi & Saatchi in addition to GSI Commerce, YouBeauty.com, OpenSky and Maxpoint Interactive. Over the course of his career, he managed multimillion-dollar accounts for Fortune 500 clients including Johnson & Johnson, Unilever, Intel, Brown Forman, IBM, Cisco, Yahoo and SAP.

    He is an almost 30-year media veteran with 25+ years in the interactive advertising community and ecommerce communities and has been instrumental in pushing forward and championing many industry wide initiatives in the digital arena.
  • Recruiting and Training an All-Star Make-Up Team
    2:00pm - 3:00pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Bud Stross and Aryn Fox, Dent Schoolhouse
    Need help creating an army of makeup monster makers? Aryn Fox, Makeup Manager of the Dent Schoolhouse and season 2 Finalist of Skin Wars, and Bud Stross, co-creator of The Dent Schoolhouse, will open the doors to expose tips and tricks in creating the perfect Makeup team! This class will cover workflow, training artists, acquiring artists and retaining artists. Consistency and award-winning makeups are the goal for this team and yours! Makeup ordering, organization, preseason prep and how the makeup department works with the other departments in a haunted house company will also be covered. This class will be geared for an attraction just starting out or even the season haunted attraction. Come prepared with questions and to have fun!
  • Triple the Terror! Learn 61 Scares in 60 Minutes
    2:00pm - 3:00pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers:
    • Allen Hopps/Dark Hour Haunted House
    • Ben Armstrong/Netherworld Haunted House
    • Ed Terebus/Erebus Haunted Attraction
    Join Your Hosts, Allan Hopps of Dark Hour, Ed Terebus of Erebus Haunted Attraction and Ben Armstrong of NETHERWORLD Haunted House on a pulse pounding journey through 61 scares in 60 minutes! In this rapid fire high energy class you will learn some of the best ways to use actors, sets, and special effects to make your guests scream and scream again - moderated by some of the most well known shock masters in the business!
  • Upset, Angry, and Aggressive Patrons? Here’s How to Tackle Even the “Scariest” In-Person and Online Confrontations
    2:00pm - 3:00pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alyssa Schipani, Design By Aly
    A patron is mad. They have a problem, they want a solution, and they want to tell someone about it right NOW! As haunt owners and managers, that person is us. How do we address the situation face-to-face? Over the phone? On social media? People have no problem expressing their anger and telling absolutely everyone they can about it…so we have to work fast! In this interactive seminar, Alyssa Schipani will demonstrate specific techniques on how to take control and de-escalate those situations while maintaining professionalism. Attendees in this seminar will also learn better communication tips, ways to make customers feel important and appreciated, and how to rise to a new level of service excellence.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • How to Design Amazing Rooms in a Restrictive Environment: Everything from Drop Ceilings to Weird Corners to Windows and Every Weird Thing in Between!
    Escape Room Seminar
    2:00pm - 3:00pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Erick Gyrion, Escape Room Wisconsin
    Discover the art of transforming office spaces into dreams! Most buildings don’t come pre-equipped with trap doors, alligator pits, spiked ceilings, or secret passageways. In fact, most come with unsightly, un-themed levels of beige that are less imaginative than cold oatmeal. In this fun and interactive seminar, you will learn the basics of Immersive Visual Development. Explore theatrical tricks to fool the eye and ensnare the senses of your guests from the moment they walk in the door. Learn to revamp your space and turn liabilities into assets. Escape Rooms have the unique opportunity to truly offer an Escape from reality. Let’s break out the power tools and spackle to ensure there are no cracks in that facade!
    Erick James Gyrion
    Erick James Gyrion
    Speaker Bio: A Native of Wisconsin, Erick James Gyrion is the owner and designer of Escape Room Wisconsin. With his extensive background in theatre production and design, Erick has designed for theatres, bars, escape rooms, haunted attractions and everything in-between. Before owning an escape room, Erick worked for 8 years at the University of Wisconsin – Fox Valley, as Technical Director, Scenic and Lighting Designer, Graphic Designer and Director.
  • Create Insanely Detailed Props to Wow Your Customers
    3:15pm - 4:15pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Christopher de Troy
    The devil is in the details: This energetic and creatively thought - provoking seminar is dripping with time tested Hollywood secrets, painting recipes and visual trickery that is still used as staple practice by Entertainment Industry Professionals all over the world. We will cover in depth how to make and enhance hand-held objects and items used by Performers to add exceptional visual quality to both character and costume. You will learn how to build and add stunning detail to larger props to help promote the desired effect of your Guest’s immersive experience. You will learn how to make fast and easy filler props to help enhance the desired illusions and give your Customers the best experience possible, without breaking your budget trying to fill up space. We will apply these ideas to every theme and setting in the Industry, and most likely touch on some new ones. I will share tricks and treatments to make visually stunning props that set the foundation and add the perfect visual tone to your Attraction. I will share countless trash to treasure secrets, tell you the right choices of paint and materials for specific projects and how to be a better proactive junk collector. We will discuss the proper ways to stage props to create specific atmospheres and how to use them to help give visual cues. Tried and true layering techniques and illusions passed down from the leading Prop Artisans in the Entertainment Industry will be shared step by step. We have a lot of creative and exciting material to cover, and it is my mission to inspire, educate and encourage Attractions to nurture and embrace an individual sense of style to stand out above and beyond your competition. You will leave this richly educational seminar with a strong creative skill set to create insanely detailed props to WOW your Customers.
  • Add Impressive Revenue to your Attraction With Food, Photos and Games!
    3:15pm - 4:15pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Panel:
    • Dwayne Sanburn/13th Gate Haunted House
    • Mike Henrie/Nightmare on 13th
    • Michael Jubie/Headless Horseman
    Moderated by:
    • Tim Gavinski, Wisconsin Fear Grounds
    You have a massive captive audience at your attraction, why not make even more money while increasing guest satisfaction? In this seminar three leading industry experts will discuss some of the tried and true methods of increasing revenue with food sales, midway style games and souvenir photo sales! Learn the latest trends and techniques to grow your bottom line!
    Speaker Bio: Michael Jubie:
    • Retired Detective NY
    • Police Instructor / Crowd Management /Police Horse Mounted Patrol Commander
    • Mounted Patrol Commander & Security Advisor for many LARGE musical festivals such as: Woodstock '94, PHISH, Bonnaroo, Bethel Woods, The Hudson Project.
    • Owner of U.S. Security & Investigations Inc., a Garrett Metal Detector representative at TransWorld
    • Michael is a C/O owner of Headless Horseman Hayrides & Haunted Houses, Headless Horseman Escape Rooms and Frosty Fest our holiday event, with his wife Nancy Jubie.
    Moderator Bio: Tim Gavinski:
    • Past President - International Association Of Haunted Attractions
    • Co-Owner Wisconsin Fear Grounds www.wisconsinfeargrounds.com
    • Wisconsin Zombie Mud Run www.wisconsinzombiemudrun.com
    • Partnering Organization www.Dontbeamonster.org
  • 10 Steps to Create the Ultimate Crowd Control Plan
    3:15pm - 4:15pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Buck Burdick
    Have you heard the phrase, “If you build it they will come?” You’ve built an amazing attraction. You’ve marketed that attraction. Now what do you do with all those people?

    Crowd control is typically not on your list of priorities, but it should be. Proper management of people at your event is critical to its long term success. The number one complaint of any public attraction is waiting time.

    This seminar will give you powerful tools and strategies that will not only make your event safer but more profitable. These 10 tips will show you how to:

    • Improve flow
    • Decrease wait time
    • Provide a higher level of customer satisfaction
    • Increase safety and decrease liability
    • Give a higher level of perceived value
    Take an hour of your time to let Buck help you Manage that Line!
    Speaker Bio: Buck is a 13 year veteran of the Haunted Attraction Community. He owns and operates The Fear Asylum in SD. He is also a 20+ year Career FireFighter. In his career he has been tasked with managing countless emergency scenes. From large fires to building collapses, managing chaos is his expertise. Buck has spoken at Transworld numerous times. His seminars are energetic and given high reviews.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Neuroscience of Online Persuasion
    Escape Room Seminar
    3:15pm - 4:45pm
    Room 260
    $75/attendee (pre-registration)
    $90/attendee (on-site registration)
    Speaker: German Garcia-Fresco, Ph.D
    Garcia-Fresco, PHD and owner of Extreme Park Adventures (2018 Inc Magazine Award recipient) will be presenting a 1.5 hour seminar on the Neuroscience of Online Persuasion.

    Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Would you like to know how to make people push the buy button more often and generate more sales?

    This seminar explores the art and science of persuasion. Outlining the ways that persuasion is used, tips on withstanding persuasion, different persuasive techniques, cognitive bias, and more makes this course an excellent guide to using persuasion in your business.

    Whether for personal or professional means, learning how to persuade others (and be persuaded less) can help save you time, patience, energy, and money. Everyone from toddlers to adults are susceptible to persuasion and this course will teach you how to capitalize on this fact. By explaining the ways that persuasion is used, the science behind it, social dynamics, and more, you may find yourself surprised at how much you can learn and what you can do with your new-found knowledge using ground breaking neuroscience.
    German Garcia-Fresco, Ph.D
    German Garcia-Fresco, Ph.D
    Speaker Bio: As director of the Adaptive Neuroscience Research Institute (ANRI), Dr. German Garcia-Fresco helps people explore and enhance their own potential. The mission of ANRI is to collaborate with some of the world’s leaders in a variety of fields, including finance, neuroscience, psychology, nutrition, and business, using the latest technology available today.

    As a scientist, Doctor Fresco’s research has led to advances in the field of neurobiology, contributing to mechanisms involved in neurodegenerative diseases. His work has been featured in top scientific journals as well as The New York Times and several news channels around the world.

    Recently, he has been focused on the behavioral aspects of brain functioning, specifically decision making, emotional control, and creative enhancement. He is currently trying to develop techniques to increase neuronal performance and developing health and educational brain programs for children and adults.

    Aside from his scientific interests, he is an avid entrepreneur and successfully operates a variety of multi million dollar companies in the United States. He’s the owner of Xtreme Park Adventures in Durham, North Carolina, which it includes: escape rooms, haunted rides, paintball, lasertag, ropes course, ziplines and more.

    Dr. Fresco obtained his BA/MS in organic chemistry/molecular biology from Purchase College, SUNY (Sigma Xi honor society). He earned his Ph.D. in molecular neurobiology at the University of North Carolina, with a focus on the interactions of proteins between myelin and the axon in rodents. He has received numerous awards, including the President’s Award for excellence in genetics and biochemistry.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Halloween Seminars

Escape and Halloween Seminars are sold in packages (see "Seminar Packages" tab) and individually. Pre-show individual seminar price is $50 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $60.
Thursday Halloween Seminars
  • Advanced Movie Level Haunt Detailing and Painting Techniques
    10:15am - 11:15am
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ethan Turon, Haunted Web Productions
    Deliver the WOW factor and learn to create over the top immersive sets that will leave your customers screaming for more! This hour long seminar will focus on building out film quality haunt sets from ground up. Learn how to plan and map your sets, create consistent theming, prop sourcing, advanced painting and distressing techniques, and all of the finishing touches that will bring your sets to life. Blow your customers minds with sets so detailed they will feel like they are a part of the environment. This seminar will also include a comprehensive take home packet so that you may hone your skills that you have learned and apply them in your attraction. Create spectacular sets that will blow your customers minds!
  • World of the Weird: Crazy Unique Ideas to Make Your Haunt Both Scary and Entertaining
    11:30am - 12:30pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Allen Hopps, Dark Hour Haunted House
    Six Weird set ideas! Can be applied to almost any set/theme you already have- these are an overlay to existing sets to make them new and super charged.

    Six Unique Costume and Character ideas! Big bold or scary things that will make your attraction stand out.

    Six Crazy places to mine for concepts! The non haunting world is rife with ideas and visuals that are perfect for haunts - if you know where to look.
  • 3 Primary Digital Marketing Channels That Every Company Needs
    11:30am - 12:30pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alton J. Duderstadt II, Searchology, Inc.
    There are over 25 channels of digital marketing to choose from but which ones really work to grow your business? Join Alton J. Duderstadt II, President/Chief Searchologist, of Searcchology, Inc., for a detailed dive into Google Local Listings, Search Engine Optimization, and pay per click opportunities. This crash course in digital marketing will help you streamline your current digital marketing efforts, help decrease the 'digital noise', save you time, and money. Find out how to rank well in the search engines and improve your foot traffic on-site and online. Get focused. Get targeted. Get digital.

    Course Detail:

    • Introduction[s]
      • Search Engine Optimization - demystified and simplified for you
      • Social Media Optimization - how to use natural and paid social media the right way
      • Pay per click advertising - how to reach the top of the search engines in 24 hours for any keyword in any location
      • All business is local - how to use Google Local Listings to improve your on-site traffic and promote your business for free
    • Setting Expectations
      • Which digital channels provide the best ROI?
      • Tracking and measurement
    • Holding the keys to your digital Castle
    • In-hours vs. out-house digital - Keep digital marketing in-hours or outsource?
    • Closing remarks
  • Beyond Hollywood: Next Level Makeup and Characters that Will Freak Out Your Guests!
    12:45pm - 1:45pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alana Rose Schiro
    For your Haunt needs, we know that budget and time management is everything when turning your actors into Monsters. Two time FaceOff veteran and GameFace winner Alana Rose Schiro will demonstrate how to create a Hollywood quality character using generic prosthetics in just under an hour.
    Alana Rose Schiro
    Alana Rose Schiro
    Speaker Bio: Appearing on both season 3 and 5, Alana made quite the impression on Face Off fans with her outgoing and free-spirited personality. She took that experience from her two seasons along with her skills developed in the haunted attraction industry as a lead painter at Immortal Masks and won her episode of the SyFy spinoff show GameFace. Alana’s interests include sculpting, special effects, while she draws diverse inspiration from style icons, Lady Gaga and Alexander McQueen to The Special FX mastery of Rick Baker and Rob Bottin. When she isnt painting at Immortal Masks, Alana is also a teacher at Hollywood's famed Cinema Makeup School. Alana understands how to achieve horrific, yet complex makeups in very little time serving as a lead makeup artist for China's famed Ocean Park Halloween event for the past three years.
  • Ann Marie’s Guide for Success in Owning a Haunted Attraction
    12:45pm - 1:45pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ann Marie Gavinski, Wisconsin Fear Grounds
    The only time success comes before work is in the dictionary. Join Ann Marie Gavinski of the legendary Wisconsin Fear Grounds on a journey that will explore the importance of developing and implementing a business plan for owning a successful haunted house. She will even take it one step further and discuss how to make this plan evolve for your business from year to year.

    Everyone struggles to find, hire, train, and retain their staff. Learn firsthand how Ann Marie manages to maintain more than 90% of her staff season after season. Ann Marie will also reveal some of her secrets to “Advertising” and “Marketing.”

    What worked in the past may not bring the crowds to your door today. She will review what you need to do to get customers to your event and how to have those customers return year after year.

    Additionally, there comes a time when even the most successful Haunted Houses in the country hit an attendance wall. Ann Marie will divulge some additional steps you can take to increase the revenue stream and break through.

    Finally, she will review the importance of being proactive and not reactive with your event’s safety and security.

    Remember – if you want to be SUCCESSFUL, it’s time to get to WORK!
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Scream Parks: The Advantages of Creating Multiple Attractions in One Location
    2:00pm - 3:00pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Randy Bates, The Bates Motel
    Double or triple your sales by having multiple Haunted houses, Hayrides, Corn Mazes and other revenue generating activities all in one location. Make your event a whole night of entertainment by creating a Halloween Theme Park and greatly expand how much money each of your guests will spend on site.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Be a Moving Monster Making Machine: Learn How to Build Amazing Motorized Effects!
    2:00pm - 3:30pm
    Room 263
    $75/attendee (pre-registration)
    $90/attendee (on-site registration)
    Speaker: Steve Koci, Nuts and Volts Magazine
    It’s time to talk shop! We’ll discuss motors, materials, mechanisms and mounts and how it all connects together. There will be designs suitable for beginners and seasoned builders alike to satisfy all experience levels.

    This will be so much more than just a presentation on how to make props! Part demo, part instruction, the goal will be to provide the answers to your burning questions. There will be an opportunity for you get up close with the props and discover exactly what makes them tick and how to make your own when you get home.

    This special 90 minute seminar will start off with a prop building presentation and Q & A session during the time allocated for the class. You will be free to closely examine the demos and get answers to any questions you may have.

    If you are ready to take your animated prop building to the next level, this workshop is for YOU!
    Speaker Bio: Steve “Halstaff” Koci is a writer for Nuts and Volts and Servo magazines on a variety of animatronic topics. His creations have been featured on the covers of both magazines. His long running monthly column in Servo Magazine was the basis for his recently published book, The Ultimate Guide to Do It Yourself Animatronics.

    He has been an avid haunter for over 12 years and created a diverse assortment of unique characters and props. His haunt features over 45 animated props; all built by Steve with many being directed by controllers of his own design. His love for Halloween has inspired him to become proficient in a wide range of skills and techniques that allows him to bring his motley cast of characters to life.
  • Advanced Event Planning and Management: Make Things Run So Smooth It's Scary!
    3:15pm - 4:15pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Buck Burdick
    This seminar will give attendees a strong knowledge base of event planning obstacles. Opening any type of Public Attraction ( Hayride, Corn Maze, Escape Room, Haunted House, Paintball, etc.) has numerous steps that must be completed before opening day. By attending this event, Buck will make sure you save potentially thousands of dollars in common pitfalls and unexpected expenses. Buck will also give you some guidelines on how to organize your event. This segment has been popular with attendees in the past. The techniques given are vital to smooth and profitable events. If you are looking for ways to make your event more profitable and less stressful, this seminar is for you.

    This seminar will cover some of the following topics:

    1. ZONING
    2. CODES
    3. INSURANCE
    4. COMMUNICATIONS
    5. INSPECTIONS
    6. TICKETING
    7. STAFFING
    8. PARKING
    9. PUBLIC FACILITIES
    10. PERMITS
    11. MANAGEMENT
    12. SECURITY
    13. SCHEDULING
    Speaker Bio: Buck is a 13 year veteran of the Haunted Attraction Community. He owns and operates The Fear Asylum in SD. He is also a 20+ year Career FireFighter. In his career he has been tasked with managing countless emergency scenes. From large fires to building collapses, managing chaos is his expertise. Buck has spoken at Transworld numerous times. His seminars are energetic and given high reviews.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
Friday Halloween Seminars
  • Creating Great Public Relations on Purpose
    10:15am - 11:15am
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nancy Milton, Insight Marketing and Communications
    As creative entrepreneurs, making a plan isn't always top of mind. This year, boost your success by creating an affordable, achievable PR plan to reach your customers through non-paid media on TV, radio, print, online and social media.
  • Secrets to the Ultimate Haunted House Experience!
    10:15am - 11:15am
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Denley, Boneyard Productions
    How many times have you walked into a Haunted Attraction and been underwhelmed before you even entered? Maybe it was the long lines? Perhaps it was a worn out façade or even worse, actors outside smoking or eating a slice of pizza. The whole illusion was ruined before the show even started. I have haunted the largest casinos, stadiums and theme parks in the world. I also have run my own haunt since 1992. We all want to have the scariest haunt and of course make lots of money, I can show you how to do both!

    It doesn’t matter whether you are a seasoned professional or just starting out, we will cover every phase of a super successful show! Topics will include:

    1. “Out of the box” cue line entertainment never seen before!
    2. How to get people there early. How do you create that sense of urgency?
    3. 5 secrets to maximize your profit!
    4. How to buy media like a pro and which one or combination works best?
    5. How to create the ultimate haunted house experience and give your show that theme park quality.
    6. Haunt Designs that work and keep them coming back!

    Each attendee will receive a download link for maze and scare designs as a bonus!

    Nothing will be held back!
    John Denley
    John Denley
    Speaker Bio: John Denley is the author of “The Official Guide to the Escape Room Industry” and “Escape Room Props, Clues & Common Sense”. He has consulted and designed attractions all over the world including Disney Resorts, Six Flags, Foxwoods Casino, Ocean Park, Chimelong Amusement Park and Norton Utilities. He is one of the industry’s most sought-after consultants and has appeared on The Today Show, Psychology Today and countless national and international media.
  • Run Huge Crowds Through Your Haunt with Maximum Guest Satisfaction!
    11:30am - 12:30pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Brett Bertolino, Eastern State Penitentiary
    Over the past 28 years, the team at Eastern State Penitentiary have transformed a small, single night Halloween fundraiser into Terror Behind the Walls – a massive haunted house in a real prison that is arguably one of the largest and most successful haunted attractions in the county. In this seminar Brett will reveal the strategies that have proven successful in driving attendance and maximizing revenue all while maintaining good/excellent guest satisfaction ratings of 91%.
    Speaker Bio: Brett Bertolino is Vice President and Director of Operations for Eastern State Penitentiary Historic Site in Philadelphia, PA. Brett has 20 years of experience in the haunted attraction industry. He oversees all operations for the historic site, including the Terror Behind the Walls, daytime prison tour and event rental programs. Brett served on the Board of the Haunted Attraction Association (HAA) for more than a decade and was honored with the HAA’s President’s Award in 2011.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • How to Create Incredible Images and Videos Optimized for Social Media
    11:30am - 12:30pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Laura Kilpatrick
    Social media is a monster...are you conquering the beast? In this class you will learn the key requirements for incredible images and video on your social platforms. Join Laura (Designs That Kill/ Dark Hour Haunted House) and discover tips & tricks for everything from framing & lighting to hashtags & copywriting. Arm yourself with properly optimized content and prepare to slay with social media!
    Laura Kilpatrick
    Laura Kilpatrick
    Speaker Bio: Haunt advertising and social media pro, Laura Kilpatrick has been directing, designing, and executing effective marketing campaigns for a top-ten haunted attraction for the last five years. Her passion for haunted houses and marketing combine to give her the creativity and the know-how to capture today’s consumers.
  • Over the Top Customer Experience: Make Sure Every Moment Counts!
    12:45pm - 1:45pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Thirteenth Floor Entertainment Group
    The difference is in the details! Sometimes it’s the littlest things that may matter the most. In a world where customer feedback and sentiment is paramount, every moment of your customer experience counts. From before they arrive at your event, until after they leave, make sure you are covering all the bases. Learn what the world’s largest haunted house company does to ensure they rock the guest experience, creating satisfied customers who will go out and recommend their attractions to others.
    About the Speaker: Thirteenth Floor Entertainment Group is the world's largest producer of haunted house attractions. Thirteenth Floor attractions are consistently ranked among the top haunted house experiences every fall season. In addition to haunted houses, Thirteenth Floor also owns and operates other experiential concepts, including Great Room Escape.
  • Caves, Creatures Cathedrals- Learn The Secrets of Epic Foam Construction!
    12:45pm - 1:45pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Dan Faupel, Creative Visions
    In this class Dan Faupel will share decades of design and fabrication experience to help make your next foam project a success. He will go over design, the best way to choose between different types of foam materials, and fabrication techniques. He will cover foam working tools, coating types, textures and techniques. Dan will also examine different foam projects, and the steps it took to get to the finished piece. Even advanced foam-working veterans are sure to walk away from this seminar with several new tips and tricks!
    Dan Faupel
    Dan Faupel
    Speaker Bio: Dan Faupel is the Vice President of Creative Visions in St. Louis, MO. He has 30 years of experience in the haunted attraction and theme park industries. During that time he has worked with well over a hundred haunted attractions, amusement parks, museums, zoos, retail stores, restaurants, and other themed attractions. He is also the General Manager of the historical Lemp Brewery Haunted House. Dan has been featured on networks like Travel Channel, DIY Network, HGTV, and his creations entertain guests all over the world.
  • Dynamic Haunted House Actor Training
    2:00pm - 3:00pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Allen Hopps, Dark Hour Haunted House
    The top three exercises that you can do with your cast!

    Use these exercises to pull your cast out of their shell, learn where they will fit best in the haunted house. Want stronger muscles- exercise! Want a stronger cast- exercise them! These exercises are Allen’s most telling exercises about your cast.

    *Bonus! I will teach two warm up exercises that you can use before the show to get your casts energy up!
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Top 10 Things Your Attractions Needs to Change NOW Before Halloween 2019
    2:00pm - 3:00pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Larry Kirchner, The Darkness Haunted House
    From how you’re marketing your attraction, to increasing revenue; how you sell tickets, keeping your haunt safe, to how you get your customers to market your attraction for you! You will learn the top 10 things you must do in 2019 to increase your attraction’s bottom line. Learn everything from the top 10 best places to advertise your attraction to improvements you need to add to make your customers SCREAM!
  • Killer Costumes Creating Iconic Mind Blowing Characters for Your Event
    3:15pm - 4:15pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Ben Armstrong, Netherworld Haunted House
    This class will feature an in depth discussion on the many elements that go into creating original characters and costumes for your event including ergonomics, repair and cleaning, pros and cons of mask styles, backstory and design and how to organize your backstage to launch your army of darkness!
  • Scaring up Sponsorship for Your Attraction
    3:15pm - 4:15pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Dr. Michael Book, Michael Kimzey & Brian Ward
    It’s easy to get carried away with “making the scary” and neglect other important aspects of making your attraction a success. In this seminar, we delve into the commonly misunderstood science of sponsorships. With 25 years of experience curating sponsor relationships for Halloween events and attractions, the owners of Danger Run will guide you through this challenging and rewarding process that will help take your event to the next level.
Saturday Halloween Seminars
  • Projector Mapping Using After Effects
    10:15am - 11:15am
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Jorden Nash
    Projection mapping is one of the newest and most exciting things to come to the Halloween and Christmas display industries. It involves the use of projectors to create unbelievable, moving, and interactive elements as you've never seen before. This course will cover projection and playback technology, a live demonstration of creating a projection map, and creating animated content using Adobe After Effects.
    Jorden Nash
    Jorden Nash
    Speaker Bio: Jorden Nash is experienced in the film, post production, AV, and live broadcast industries. His video work can be seen on ESPN, ABC, and many YouTube channels. He loves combining technology and creative elements to make interactive displays. Jorden is constantly looking at new ways to engineer and push the envelope of creative technology. He was recently introduced to animated Christmas lighting. He has recently created a synchronized light and projection mapping display on his family’s home. As a side hobby, he enjoys time lapse photography.
  • Unforgettable Scares: The Biggest Gags from Decades of Haunting
    10:15am - 11:15am
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Pete Karlowicz & Aaron Smith, Niles Haunted House
    Niles Haunted House is renowned for its extreme creativity in creating intricate and unique scares both actor driven and automated. Learn how they shock and terrify their patrons through simple mechanisms and clever setups that even untrained volunteers can use to effectively scare almost anyone.
    Pete Karlowicz
    Pete Karlowicz
    Speaker Bio: Pete Karlowicz is the Owner of the Niles Scream Park. He was born in Philadelphia, PA on January 20th, 1955. He attended Saint Augustine Prep High School in Richland, NJ and graduated in 1973. Soon after he pursued an accounting degree at the University of Scranton, Pennsylvania. Pete graduated from Scranton in 1977 with a Bachelor’s Degree in Accounting. Unsatisfied with the state of his career, Pete then attended the University of Notre Dame Law School where he obtained a Juris Doctorate in Law in 1980.

    After graduating Notre Dame, Pete recognized the importance of contributing to his community and decided to help a local haunted house known as the Niles Jaycees Haunted House in Niles, MI. The Jaycees were a small group of volunteers who were operating a haunted house in two semi trailers. Pete quickly took on the reigns of the project, developed a Board of Directors and renamed the local attraction as the Niles Haunted House. As its popularity grew, the project moved to various locations in attempt to accommodate the demand. Before long, the project saw the dawn of a Scream Park on forty-four acres complete with seven attractions, food vendors, games and entertainment.

    During his career, Pete assisted in the legal development of IAHA (International Association of Haunted Attractions) in 1998, the HHA (Haunted House Association) in 2008 and the HAA (Haunted Attraction Association).

    While haunting is Pete’s way of life, he enjoys running, hiking, playing basketball and traveling the country when given the opportunity.
    Aaron Smith
    Aaron Smith
    Speaker Bio: Aaron Smith is the Park Manager of the Niles Scream Park, Co-Owner of Outsmart Escape Rooms and serves as a Consultant for Tippecanoe Place Restaurant. Aaron was born in South Bend, IN on March 24th, 1990 and graduated Niles High School in 2008. He secured his first job at Tippecanoe Place Restaurant, the original home of Clement Studebaker while simultaneously volunteering at the Niles Scream Park to assist in local scholarships with more than 3,000 hours of service since 2005.

    While working at Tippecanoe Place Restaurant, he attended Southwestern Michigan College to obtain general credits to later advance his education at Grand Valley State University in Grand Rapids, Michigan to major in Marketing. Aaron was the Founding Father of Delta Tau Delta - Iota Upsilon where he served as Treasurer on the Executive Board and oversaw the Finance Committee.

    After graduating with a Bachelor's Degree in Business Administration in 2013, he returned with his experience to become the Assistant Marketing & Events Coordinator at Tippecanoe Place. In less than a year, Aaron then took on the role of Assistant Manager while continuing his involvement with the Niles Scream Park through social media marketing, sponsorships and general activities to enhance the culture and popularity of the Park.

    In 2016, Aaron established a partnership to open Outsmart Escape Rooms in three locations consisting of six uniquely themed rooms. As demand increased with the escape rooms, he formally left Tippecanoe Place to serve as a Consultant overseeing general promotional content and web design. Today, he continues his life-long passion of haunting and serves as Park Manager of the Niles Scream Park.

    When time allows, Aaron enjoys spending time with friends, family and developing creative content for use with his colleagues.
  • Emerging Trends in the Concession Industry and How to Maximize Your Profitability
    10:15am - 11:15am
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Steve Ward, Gold Medal Products
    During this seminar you will learn exciting new trends that are emerging in the concession industry. In addition we will discuss creative ways to increase profitability at your concession locations.
  • Over The Top Midway and Line Entertainment
    11:30am - 12:30pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers:
    • Bart Butler/Haunted Schoolhouse and Laboratory
    • Michael Edwards/Terror in the Corn
    WARNING!!! Standing in line can cause extreme boredom, annoyance and even rage. You run the risk of having unhappy customers – even if you have the best haunt in the world. If you can keep your customers entertained before they enter your attraction, then half the battle is won.

    HEAR proven tactics and techniques that can keep your audience pumped up and ready to be scared!

    LEARN how to find and prepare the best actors to inhabit your Midway!!
    Bart Butler
    Bart Butler
    Speaker Bio: Bart Butler is best known as the creator and owner of The Haunt House (now Phobius), but has been working in the Haunt Industry for over 25 years. He has also lent his talents to Haunted Verdun Manor (now Thrillvania), Dark Hour, Miller’s Thrillers, and now resides full time in Ohio as the Creative Director of The Haunted Schoolhouse and Laboratory. Butler is also the co-creator of the webisode series, “A Haunter’s Life” and works closely with his wife, Michelle on Brainchow Studios – creating high quality costuming for haunted attractions. With what little spare time he has, you can find him teaching at haunt conventions and attractions across the country.
    Michael Edwards
    Michael Edwards
    Speaker Bio: Michael Edwards has worked in the Haunt Industry for more than 27 years. He has managed, acted and built sets for Haunted Verdun Manor (now Thrillvania), Screams Haunted Theme Park, The Haunt House (now Phobius), Dark Hour and Dan’s Haunted House. In 2019, he accepted a full-time position at Terror in the Corn (located at Anderson Farms, one of the largest Agritainment venues in Colorado). He can also be seen in the webisode series, “A Haunter’s Life” and enjoys every opportunity to train actors and share his knowledge with others.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Replicating Terror: An Introduction to Mold Making and Resin Casting
    11:30am - 12:30pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alex Lohmann, When Hinges Creak
    This one hour class will be a fast-paced, but informative introduction into the world of mold making and resin casting. Alex Lohmann will show you the basics of the process and give you enough instruction to get started in this useful technique. It can be a daunting process to learn so sign up and let’s take some of the fear out of the job so we can frighten our audience. Again and again and again...
  • Using Math to Get Your Creative Team on the Same Page!
    11:30am - 12:30pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Amy Hollaman, EPIC Entertainment Group
    Do you struggle with getting your haunt build completed on time for opening night? Do you have artistic and creative types on your team that sometimes just spend too much time on the details while leaving other projects untouched? Learn a system that will help get your makeup, costume, theatrical and tech crew on the same page by using a mathematical system to prioritize projects. This seminar will explore a Microsoft Excel document that will give your team the tools to sync up and conquer projects the way you want them to, plus you'll have excellent records of your creative process for years to come. Stop drawing ideas on napkins and stop saying "that's not what we discussed". Get it together by simply counting from 1 to 5!
    Amy Hollaman
    Amy Hollaman
    Speaker Bio: Amy Hollaman is a seasonal attractions and operations expert focusing on bringing authentic venues and historical sites to life in inventive and innovative ways. In 2018, Amy was thrilled to join Epic Entertainment Group as the Production Manager for Queen Mary’s Dark Harbor in Long Beach, CA and the Operations Director for the brand-new Night Garden Experience at the Fairchild Tropical Botanic Garden in Miami, FL.

    For over a decade, Amy Hollaman served as Eastern State Penitentiary Historic Site’s Associate Director of Events and Operations, planning and producing such events as Bastille Day, Party at the Pen: The Masquerade, Brewery Ommegang’s Game of Thrones® beer launch party, corporate events and weddings. But her most notable work in Philadelphia, PA began when Amy Hollaman joined Terror Behind the Walls as an actress in 2005 and took on the role of Creative Director and General Manager for six consecutive seasons. Amy oversaw casting, creative direction, stage management, and human resources for the 350-person cast.

    Amy is a graduate of the IAAPA Institute for Attraction Managers. As an established leader in the haunted attraction industry, Amy teaches seminars and workshops on creative planning, special events, safety, operations, interactivity, timed ticketing and theatrical training at Transworld’s National Halloween and Attractions Show, The Legendary Haunt Tour, HauntCon and Halloween & Party Expo, Gantom Lighting and Controls Seasonal Attraction Leadership Symposium, the State of Pennsylvania Attraction Safety Seminar, and other haunted houses around the country. Amy has also designed and executed large-scale events for the Girl Scouts of Eastern Pennsylvania, American Civil Liberties Union of Pennsylvania and Anheuser-Busch's Shock Top Brand.
  • Advanced Fabrication for Artists and Craftsman: Add Insane Detail with 3D Printing, CNC Machines and Vacuum Forming
    12:45pm - 1:45pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Brian Warner, Evilusions
    Learn about automating some of your scenic design process. We will give an overview on how to utilize the technologies of using cnc routers, 3d printing and vacuum forming to leverage your scenic design. Even if you don’t have the equipment yourself, we’ll tell you where to get ready-made pieces or subcontract custom work to still utilize them in your design process.
    Brian Warner
    Brian Warner
    Speaker Bio: Brian Warner is the owner of Evilusions; an entertainment manufacturing company located in North East Ohio. Since 2005 Evilusions has been building haunted attractions, set, props, animatronics, and control systems. In 2014 Evilusions and Brian started applying all of their experience to the Escape Room Industry, having now built a large number of turn key rooms, designs, and delivering high quality props to hundreds of facilities. Brian handles all the 2D CAD designs and drawings, machining and metal fabrication, as well as the CNC manufacturing.
  • The Art of Audition: The Zombie Army Way
    12:45pm - 1:45pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Kyle LaFlamboy, Zombie Army Productions
    Actors are your greatest asset and your greatest vulnerability. The Audition process is a critical element that should set your show up for a season of financial, critical, and artistic success. But, if your audition is overlooked or rushed, you could be fighting a month long battle of being understaffed that could lead to terrible reviews, drops in attendance, and a poor experience for your existing staff. In this seminar Kyle will walk you through the “production” planning that Zombie Army puts into its audition week; Messaging, Promotion, Advertising, Planning, Staffing, Audition Games, Hiring Philosophies, and Staff Management.
    Kyle LaFlamboy
    Kyle LaFlamboy
    Speaker Bio: Kyle LaFlamboy first stepped into a haunted house as an actor over 20 years ago when he was only 8 years old… I guess you could say he was born to be a haunter…. Or someone seriously violated child labor laws. Over the past 2 decades Kyle has moved up through the ranks from acting, building and eventually managing. While his brother John had him working at the haunted house, his father also had him working on construction sites. This background in construction with his father and theatrical production with his brother led him to study architecture in college. After finishing school, he took his passion for design and his experience in the haunt world and dedicated his efforts to the haunt industry. Since then, he has led the way in: managing attractions, technical design, creative concept building, project management, setting the bar with guest hospitality, and he even finds a way to get a costume on every night in October and leads the actors by example.

    His credits include: Statesville Haunted Prison, The Fear at Navy Pier, Zombie Containment at Riot Fest, Legacy Adventure Park and HellsGate Haunted House. He is currently the Production Manager at the Critically Acclaimed “Statesville Haunted Prison”, General Manager of Legacy Adventure Park, lead designer for Zombie Army Productions, and according to his big brother ”he is the future”.

    Although he enjoys his work being featured on the Travel Channel or winning national awards for his efforts, his greatest reward for working in the haunt industry is being able to work closely with his family and friends everyday.
  • Let’s Do This All Year Long: The 4 Seasons of Entertainment!
    12:45pm - 1:45pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Scott Swenson and Robbi Lepre
    Join industry experts Robbi Lepre and Scott Swenson as they share their more than 50 years of combined entertainment experience creating, installing and operating seasonal events and festivals. Explore the guest expectations for Halloween, Christmas, Spring and Summer events. Discover how you can tap into the emotional content of each season. Learn how to develop an event template that can be applied to each festival so that you can generate additional revenue year round. Whether you represent a Theme Park looking to encourage repeat visitation or an independent entertainment provider looking to expand your season, this seminar will provide you with valuable first hand information. Don’t miss this opportunity to gather information from these two Entertainment veterans.
  • Recruiting and Training an All-Star Make-Up Team
    2:00pm - 3:00pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Bud Stross and Aryn Fox, Dent Schoolhouse
    Need help creating an army of makeup monster makers? Aryn Fox, Makeup Manager of the Dent Schoolhouse and season 2 Finalist of Skin Wars, and Bud Stross, co-creator of The Dent Schoolhouse, will open the doors to expose tips and tricks in creating the perfect Makeup team! This class will cover workflow, training artists, acquiring artists and retaining artists. Consistency and award-winning makeups are the goal for this team and yours! Makeup ordering, organization, preseason prep and how the makeup department works with the other departments in a haunted house company will also be covered. This class will be geared for an attraction just starting out or even the season haunted attraction. Come prepared with questions and to have fun!
  • Triple the Terror! Learn 61 Scares in 60 Minutes
    2:00pm - 3:00pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers:
    • Allen Hopps/Dark Hour Haunted House
    • Ben Armstrong/Netherworld Haunted House
    • Ed Terebus/Erebus Haunted Attraction
    Join Your Hosts, Allan Hopps of Dark Hour, Ed Terebus of Erebus Haunted Attraction and Ben Armstrong of NETHERWORLD Haunted House on a pulse pounding journey through 61 scares in 60 minutes! In this rapid fire high energy class you will learn some of the best ways to use actors, sets, and special effects to make your guests scream and scream again - moderated by some of the most well known shock masters in the business!
  • Upset, Angry, and Aggressive Patrons? Here’s How to Tackle Even the “Scariest” In-Person and Online Confrontations
    2:00pm - 3:00pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Alyssa Schipani, Design By Aly
    A patron is mad. They have a problem, they want a solution, and they want to tell someone about it right NOW! As haunt owners and managers, that person is us. How do we address the situation face-to-face? Over the phone? On social media? People have no problem expressing their anger and telling absolutely everyone they can about it…so we have to work fast! In this interactive seminar, Alyssa Schipani will demonstrate specific techniques on how to take control and de-escalate those situations while maintaining professionalism. Attendees in this seminar will also learn better communication tips, ways to make customers feel important and appreciated, and how to rise to a new level of service excellence.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Create Insanely Detailed Props to Wow Your Customers
    3:15pm - 4:15pm
    Room 264
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Christopher de Troy
    The devil is in the details: This energetic and creatively thought - provoking seminar is dripping with time tested Hollywood secrets, painting recipes and visual trickery that is still used as staple practice by Entertainment Industry Professionals all over the world. We will cover in depth how to make and enhance hand-held objects and items used by Performers to add exceptional visual quality to both character and costume. You will learn how to build and add stunning detail to larger props to help promote the desired effect of your Guest’s immersive experience. You will learn how to make fast and easy filler props to help enhance the desired illusions and give your Customers the best experience possible, without breaking your budget trying to fill up space. We will apply these ideas to every theme and setting in the Industry, and most likely touch on some new ones. I will share tricks and treatments to make visually stunning props that set the foundation and add the perfect visual tone to your Attraction. I will share countless trash to treasure secrets, tell you the right choices of paint and materials for specific projects and how to be a better proactive junk collector. We will discuss the proper ways to stage props to create specific atmospheres and how to use them to help give visual cues. Tried and true layering techniques and illusions passed down from the leading Prop Artisans in the Entertainment Industry will be shared step by step. We have a lot of creative and exciting material to cover, and it is my mission to inspire, educate and encourage Attractions to nurture and embrace an individual sense of style to stand out above and beyond your competition. You will leave this richly educational seminar with a strong creative skill set to create insanely detailed props to WOW your Customers.
  • Add Impressive Revenue to your Attraction With Food, Photos and Games!
    3:15pm - 4:15pm
    Room 263
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Panel:
    • Dwayne Sanburn/13th Gate Haunted House
    • Mike Henrie/Nightmare on 13th
    • Michael Jubie/Headless Horseman
    Moderated by:
    • Tim Gavinski, Wisconsin Fear Grounds
    You have a massive captive audience at your attraction, why not make even more money while increasing guest satisfaction? In this seminar three leading industry experts will discuss some of the tried and true methods of increasing revenue with food sales, midway style games and souvenir photo sales! Learn the latest trends and techniques to grow your bottom line!
    Speaker Bio: Michael Jubie:
    • Retired Detective NY
    • Police Instructor / Crowd Management /Police Horse Mounted Patrol Commander
    • Mounted Patrol Commander & Security Advisor for many LARGE musical festivals such as: Woodstock '94, PHISH, Bonnaroo, Bethel Woods, The Hudson Project.
    • Owner of U.S. Security & Investigations Inc., a Garrett Metal Detector representative at TransWorld
    • Michael is a C/O owner of Headless Horseman Hayrides & Haunted Houses, Headless Horseman Escape Rooms and Frosty Fest our holiday event, with his wife Nancy Jubie.
    Moderator Bio: Tim Gavinski:
    • Past President - International Association Of Haunted Attractions
    • Co-Owner Wisconsin Fear Grounds www.wisconsinfeargrounds.com
    • Wisconsin Zombie Mud Run www.wisconsinzombiemudrun.com
    • Partnering Organization www.Dontbeamonster.org
  • 10 Steps to Create the Ultimate Crowd Control Plan
    3:15pm - 4:15pm
    Room 276
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Buck Burdick
    Have you heard the phrase, “If you build it they will come?” You’ve built an amazing attraction. You’ve marketed that attraction. Now what do you do with all those people?

    Crowd control is typically not on your list of priorities, but it should be. Proper management of people at your event is critical to its long term success. The number one complaint of any public attraction is waiting time.

    This seminar will give you powerful tools and strategies that will not only make your event safer but more profitable. These 10 tips will show you how to:

    • Improve flow
    • Decrease wait time
    • Provide a higher level of customer satisfaction
    • Increase safety and decrease liability
    • Give a higher level of perceived value
    Take an hour of your time to let Buck help you Manage that Line!
    Speaker Bio: Buck is a 13 year veteran of the Haunted Attraction Community. He owns and operates The Fear Asylum in SD. He is also a 20+ year Career FireFighter. In his career he has been tasked with managing countless emergency scenes. From large fires to building collapses, managing chaos is his expertise. Buck has spoken at Transworld numerous times. His seminars are energetic and given high reviews.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Christmas Seminars

Christmas Seminars are sold in packages (see "Seminar Packages" tab) and individually. Pre-show individual seminar price is $40 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $50.
Thursday Christmas Seminars
  • Stuff Your Stockings with Added Revenue!
    9:00am - 10:00am
    Room 261
    Speaker: Shane Dabbs, Santaland
    FREE Early Bird seminar
    Learn how to increase profits with added revenue through up charges for your Christmas event. With Christmas it’s all about families and what they can do together as a family. We'll show you how to bring those families together while increasing your overall ticket price and the best part of all Your customers get to pick and choose! Learn how you can double even triple your admission through up charges that keep your customers happy and coming back for more.
    Speaker Bio: Shane Dabbs is well known for creating top haunts in the South including Graystone Manor and Disturbia. Shane is also known for his over the top set design but in 2013 after 30 years of Haunting Shane retired and turned his love of Christmas into SantaLand which IS ranked as one of the top must see Christmas Events in the South. His Christmas sets that's been compared to FAO Schwarz in New York. Shane also consults and helps design sets for the Hallmark Channel and ABC's the Great Christmas Light fight.
  • Do You Hear What I Hear? Creating Immersive Environments Through Proper Use of Sound and Content
    10:15am - 11:15am
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speakers:
    • Scott Gasparich, VP of Creative & Strategic Development at Oak Island
    • Desiree Lambert, Director of Creative and Sales at Oak Island
    Creating immersive environments through the use of proper sounds and content. A Seminar never sounded so good.
    • We will explore the differences in Secular and Non Secular Music to enhance and broaden the impact of your Christmas event
    • We will discuss the emotional dynamics of sound, the highs the lows and the moments in-between
    • We will discover the nuances of live music and the excitement performers bring to a memorable event experience
    Scott Gasparich
    Scott Gasparich
    Speaker Bio: Scott’s unique up close experience with the Christmas industry began nearly 30 years ago in sales and display at the World’s Largest Christmas Store, Bronner’s Christmas Wonderland in Frankenmuth, Michigan. Connecting with and learning guest behaviors through the emotionally immersive retail environments sparked his interest to pursue a life-long career in the entertainment industry.

    He has held a variety of executive positions in the theme park and entertainment industries before joining Oak Island. Responsible for kick starting Event Development at Busch Entertainment 20 years ago Scott holds a unique perspective in leading the development and startup of many nationally recognized, award winning shows and consumer events- including “Christmas Town,” at Busch Gardens in Williamsburg, VA.

    Scott is widely regarded in the entertainment industry as a chief pioneer in Experiential Creative Brand Development. He is passionate about sharing his years of experience and perspective in bringing teams together and aligning business objectives for revenue departments, marketing teams, and entertainment groups in creating the most Unique and Creative Guest Experiences.
    Desiree Lambert
    Desiree Lambert
    Speaker Bio: Desiree Lambert (Director of Creative and Sales) began her career in the theatrical and theme park industry as a performer/choreographer and show director, with extensive experience working in children’s theatre. Growing up in the dance world, Desiree's favorite memories of the holidays revolve around performing and later preparing young students for various productions of 'The Nutcracker' ballet. From the delicate melody of the Dance of the Sugarplum Fairy to the daring swordplay of the Mouse King, Desiree fell in love with the beauty of tradition and what a powerful connection it brings.

    Desiree's appreciation for the imaginative and childlike anticipation of the holiday season was further enhanced when working with the Sesame Street brand of characters and shows at SeaWorld San Antonio. Having directed the first season of A Sesame Street Christmas, Desiree's favorite part was watching children engage and connect with these beloved characters as they sang and danced to holiday tunes, seeing their faces light up as snow began to magically fall from the sky, and hearing their laughter when they were able to hug their favorite furry monsters. Seeing what an impact this experience had on audiences, further ignited Desiree's passion and goal for creating immersive experiences that capture the magic of Christmas for the child in all of us.

    Using storytelling and emotional connection as a core anchor to any project she has produced, Desiree continues to use this same mindset when creating event content and overall master visioning. From bringing a carousel to life with an elegant show, to an interactive tree that sends wishes to the North Pole, to a field of lights that reacts to music created by guests, utilizing sight, sound and play Desiree approaches each project with the drive to ‘Tell the Story’, bring it to life and make a memory today and instill a love of Christmas.
  • T’was the Night Before Christmas: Storytelling Through Creative Visioning and Interactive Design
    11:30am - 12:30pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Desiree Lambert, Director of Creative and Sales at Oak Island
    Tell your story in a brand new light! This seminar will encourage you to think about the story you want your event to tell, through reimagining tradition and exploring ways to put guests front and center by encouraging them interact with the story around them. Discover whimsical moments that generate positive responses and opportunities for repeatability that naturally come to life when you commit to telling your story!
    Desiree Lambert
    Desiree Lambert
    Speaker Bio: Desiree Lambert (Director of Creative and Sales) began her career in the theatrical and theme park industry as a performer/choreographer and show director, with extensive experience working in children’s theatre. Growing up in the dance world, Desiree's favorite memories of the holidays revolve around performing and later preparing young students for various productions of 'The Nutcracker' ballet. From the delicate melody of the Dance of the Sugarplum Fairy to the daring swordplay of the Mouse King, Desiree fell in love with the beauty of tradition and what a powerful connection it brings.

    Desiree's appreciation for the imaginative and childlike anticipation of the holiday season was further enhanced when working with the Sesame Street brand of characters and shows at SeaWorld San Antonio. Having directed the first season of A Sesame Street Christmas, Desiree's favorite part was watching children engage and connect with these beloved characters as they sang and danced to holiday tunes, seeing their faces light up as snow began to magically fall from the sky, and hearing their laughter when they were able to hug their favorite furry monsters. Seeing what an impact this experience had on audiences, further ignited Desiree's passion and goal for creating immersive experiences that capture the magic of Christmas for the child in all of us.

    Using storytelling and emotional connection as a core anchor to any project she has produced, Desiree continues to use this same mindset when creating event content and overall master visioning. From bringing a carousel to life with an elegant show, to an interactive tree that sends wishes to the North Pole, to a field of lights that reacts to music created by guests, utilizing sight, sound and play Desiree approaches each project with the drive to ‘Tell the Story’, bring it to life and make a memory today and instill a love of Christmas.
  • Rockin’ Around the Christmas Tree: Entertaining the Masses Through Diversified Entertainment LineUps from Stage Shows to Strolling Performances
    12:45pm - 1:45pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Sharon Aguillen
    Ever wonder how to create a Christmas tradition through entertainment? No matter the size of your budget, this seminar will provide insight into crafting your show offerings to create entertaining experiences and appeal to a variety of audiences that keep them coming back year after year for their holiday traditions!
    Sharon Aguillen
    Sharon Aguillen
    Speaker Bio: Sharon began her career in the performing arts at a very early age and earned her BA in Dance and Technical Theater from the University of Buffalo. Her theme park career has spanned many decades and included tours with Darien Lake as a production assistant and pyro-technician, Busch Entertainment Corporation as a technician, stage manager and production supervisor, Sea World Parks & Entertainment as the Director of Production, and finally, rounding out her career in theme park, as the Vice President of Entertainment for SeaWorld San Antonio. While in Texas, she was a key stakeholder in the development, creation, and execution of Azul, Howl-O-Scream, Seven Seas Food Festival and Christmas Celebration – an event boasting over 9 million lights. After earning her MBA from Texas A&M University – San Antonio, her path brought her full circle as she returned to traditional theater and dance in September of 2018 as the Vice President of Production for the Dr. Phillips Center for the Performing Arts. She is the Chair for the Entertainment Committee under IAAPA.
  • It’s Beginning to Look a Lot Like Christmas! The Art of Cohesive Cross Department Utilization for Holiday Events
    2:00pm - 3:00pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speakers:
    • Ben McTyre, Entertainment / Events Manager for Six Flags Fiesta Texas
    • David Major, Entertainment / Events Manager for Six Flags Great America
    Speaker Bio: David Major II is the Entertainment Manager and Producer at Six Flags Great America. He has 25 years of experience working with theme parks and stand-alone haunted attractions. He is the past owner of haunts, such as the Dark Wrath Keep and the House of Terror in Southern California. For the past eight years, he has been working with multiple Six Flags parks, including Six Flags America in Largo, Maryland, Six Flags Great Adventure in Jackson, New Jersey, and is currently producing Fright Fest events at Six Flags Great America in Gurnee, Illinois, just outside of Chicago. His non-haunt resume includes working with Walt Disney Creative and the Goddard Group, just to name a few. David’s inspirations are Wes Craven and Walt Disney.
Friday Christmas Seminars
  • Must Be Santa! How Selecting the Perfect Santa Can Make or Break the Guest Experience
    9:00am - 10:00am
    Room 261
    Speaker: Joe Barney
    Joe Barney
    Joe Barney
    Speaker Bio: JOE BARNEY is an award-winning Family Entertainer and has traveled the country spreading smiles for the past 40 years. Joe has portrayed Santa for almost as many years.
    He has worn the Big Red Suit for The White House, The Foxwoods Casino, Rockefeller Center and The Six Flags Theme Parks and He has played the “Big Room”, Macy’s Herald Square.

    Joe Is not your stereotypical Santa......His approach is “Dare to be Different!!”
    Or on a different spin “Don’t let the suit wear you...You wear the suit, make it your own.”
    Joe is a performance-based Santa... What is that??, Well come to the workshop and find out.
    Joe will discuss finding the right Santa for the right venue and performance level. How important costuming and accessories are. Don’t judge a Santa by his beard.... Just because he has a real beard, doesn’t make him a good Santa...
  • Rudolph the Red Nosed Reindeer: The Added Value of Live Animals at your Event
    10:15am - 11:15am
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Nicole Iannazzo, IN Promotions, LLC
    Want to stand out from the other Holiday events in your area? Whether you are looking to add to an existing event or creating a new event, incorporating live animals is a perfect way to elevate your event. In this seminar we will discuss how live animals can entertain, educate and generate revenue while creating lasting memories for your guests.
    Nicole Iannazzo
    Nicole Iannazzo
    Speaker Bio: Nicole is an experienced event activation professional with 20 years of proven success managing high-profile experiential consumer events in the Hospitality, Theme Park and Cultural Institution Industries. Nicole began her career at Anheuser-Busch’s Grant’s Farm, the Ancestral home of the Busch Family, as their Event Coordinator. Quickly realizing her appetite for events, Nicole honed her skills to create whole events by incorporating history, education, animal interactions, culinary experiences, and entertainment. Nicole rose to become the Marketing Manager where she conceptualized and materialized event activation and guest experiences.

    Seeking new opportunities to grow her passion and expand upon her skills for events Nicole made the switch from Anheuser-Busch and joined the Oak Island Creative team. At Oak Island Nicole spent almost a decade playing an integral role planning, developing, and executing key marketing, promotional, and event programs across the country. As the Director of the Midwest Region, Nicole was responsible for spearheading Oak Island’s Midwest Teams including the St. Louis operations where she worked hand in hand with clients and her teams driving the development of many of the top tier consumer events in America today.
  • Merry and Bright: Using the Right Mix of Theatrical Lighting, Christmas Lighting and Special Effects to Transform Your Space
    11:30am - 12:30pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Chris Werner
    A case-study presentation highlighting three recent high-profile winter projects completed by the team at Chris Werner Design.

    The discussion focuses on lessons learned, best practices, integration of technology, and the occasional anecdotal story related to dramatically transforming existing spaces into memorable and profitable experiences. We’ll touch upon topics ranging from LEDs to lasers, PAR cans to pyro, and strobe lights to snow machines.
    Speaker Bio: Chris Werner Design provides innovative lighting and media solutions for all scales of architectural and entertainment ventures. Chris’ award-winning projects have delighted hundreds of millions of people all over the world via television, film, theme parks, museums, restaurants, and live events. Some recent projects include the “Theater of Dreams” at Saks Fifth Avenue in New York, the NightGarden in Miami, a first-of-its-kind silent disco experience for Norwegian Cruise Line, and the sleek Petersen Automotive Museum in Los Angeles.
  • Interactive RGB: Sound and Light Displays
    12:45pm - 1:45pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speakers:
    • Justin Love, CEO, Limbic Media
    • Jake West, VP Sales, Limbic Media
    In this class you will learn how to operate the Aurora System by Limbic Media. The Aurora system can be synchronized to music or other sounds. This class will cover all aspects of how the Aurora system operates as well as the components that are needed to complete an installation.
    Justin Love
    Justin Love
    Speaker Bio: Justin Love is an entrepreneur and multimedia artist based in Victoria, BC, Canada. Justin is the founder and CEO at Limbic Media – a company that specializes in real-time, interactive media control technologies. Justin has a combined Master’s degree in Computer Science and Visual Art. During grad school, Justin’s research focused on Metacreation — a field that focuses on endowing machines with human creativity.
    Jake West
    Jake West
    Speaker Bio: Jake West literally juggles three main passions: entrepreneurship, performing, and learning. In addition to his Sales role at Limbic Media, he manages a freelance entertainment business and has helped found Island Circus Space, The Pacific School of Innovation and Inquiry, and Yoko’s Plate Catering. He has years of experience analyzing markets as a trader and taught entrepreneurship in high schools. Jake has a BA in East Asian Studies and Education.
  • How to Increase Holiday Revenues by Creating a Welcoming and Festive Atmosphere
    2:00pm - 3:00pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speakers: Josh Trees and Stacey Aguirre
    Learn how to increase 4th quarter revenues by utilizing Holiday décor and lighting. We will show you how to create a warm and welcoming atmosphere that will increase your attendance during the Holiday Season. Topics will include décor ideas, timelines, vendors and Holiday marketing strategies.
    Josh Trees
    Josh Trees
    Speaker Bio: Josh Trees is the founder and managing principal of WeHangChristmasLights.com. Josh founded the company in 1997 and is considered a leader in the Christmas light Installations industry. With over 22 years of experience he has a wealth of information and resources regarding this business. WeHangChristmasLights.com still installs lights and decorations on commercial and municipal projects, however, the main focus of the company is centered around training other companies and individuals that want to start their own Christmas Light Installations company. Josh has worked with companies across the United States and Canada and helped them add this very profitable division to their existing company.

    In 2016 Josh was a founding member of CLIPA. CLIPA is quickly growing and is the number one educational resource and buyers group for Christmas Light Installers in the United States and Canada.

    As a true entrepreneur that has owned and sold several businesses, Josh has a passion for showing other entrepreneurs how to increase the profitability of their business, while at the same time initiating strategic partnerships with people, vendors and organizations Nationwide.

    When Josh isn’t working, he is usually spending time doing something outdoors with his wife and 2 boys.
    Stacey Aguirre
    Stacey Aguirre
    Speaker Bio: Since 2003 Stacey Aguirre has been spreading the Christmas magic with Dekra-Lite with a focus on new business prospecting and development. As Senior Account Executive, she is able to strategize and create unique holiday programs for many industries including cities, theme parks, and shopping centers. Stacey enjoy scheduling client introductions, presentations and meetings, and building relationships. She's passionate about her clients and is always furthering her education by attending as many training workshops and tradeshows that she can to bring back the latest in product knowledge and innovative ideas. Stacey is looking forward to helping her clients spread more holiday cheer this upcoming season!

    Aside from Christmas, her other passion is her family. Stacey is a happy wife and a mother to two wonderful girls and the most lovable 7-year-old boy. They enjoy living in beautiful Huntington Beach and share their evenings catching the latest hit movie or volunteering in their community.

    Merry Christmas!
Saturday Christmas Seminars
  • Step into Christmas! Building a Christmas Brand: Foundation to Fortune with Scott Gasparich
    9:00am - 10:00am
    Room 261
    Speaker: Scott Gasparich, VP of Creative & Strategic Development at Oak Island
    FREE Early Bird seminar
    Creating an impactful brand in the Christmas entertainment business can be met with stiff competition. Become familiar with the proven steps you can take in building a strong competitive brand foundation, growing momentum, and flourishing. Topics covered include:

    • Identifying your point of difference
    • Knowing your audience
    • Celebrating Innovation
    • Building your foundation
    • Growing your brand
    • Counting your successes
    Scott Gasparich
    Scott Gasparich
    Speaker Bio: Scott’s unique up close experience with the Christmas industry began nearly 30 years ago in sales and display at the World’s Largest Christmas Store, Bronner’s Christmas Wonderland in Frankenmuth, Michigan. Connecting with and learning guest behaviors through the emotionally immersive retail environments sparked his interest to pursue a life-long career in the entertainment industry.

    He has held a variety of executive positions in the theme park and entertainment industries before joining Oak Island. Responsible for kick starting Event Development at Busch Entertainment 20 years ago Scott holds a unique perspective in leading the development and startup of many nationally recognized, award winning shows and consumer events- including “Christmas Town,” at Busch Gardens in Williamsburg, VA.

    Scott is widely regarded in the entertainment industry as a chief pioneer in Experiential Creative Brand Development. He is passionate about sharing his years of experience and perspective in bringing teams together and aligning business objectives for revenue departments, marketing teams, and entertainment groups in creating the most Unique and Creative Guest Experiences.
  • Santa Claus is Coming to Town: Creative Solutions for Queuing, Length of Stay and Point of Sale in a Santa House Experience
    10:15am - 11:15am
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Phil Raybourn
    Visiting Santa is so much more than making a list and checking it twice. Learn creative solutions for engaging your guests, and most importantly the little ones, as they visit Jolly Ol’ St. Nick. Memorable Santa experiences are as easy to craft as a toy in Santa’s workshop if you have the right tools. Learning how to extend and enhance guest involvement will ensure that your Santa House becomes a lasting tradition guests will return to again and again.
    Phil Raybourn
    Phil Raybourn
    Speaker Bio: Phil Raybourn has worked in theatre, film, and commercials for over 30 years and is a Creative Principal at Raybourn Creative. A SAG-eligible actor, he has written and directed more than 150 productions including plays, musicals, stunt and acrobatic shows, and song and dance revues.

    He is the co-creator and director of “Celtic Fyre”, two-time winner of the USA Today Best Theme Park Show Award. He holds a bachelor’s degree in English with a concentration in Shakespearean studies and a minor in philosophy from the University of Texas at San Antonio and a master’s degree from Full Sail University in media design.

    Phil worked for 15 years as a creative director, event concept designer, and producer for Busch Gardens Williamsburg, developing and designing attractions, shows, and kiosks for the award-winning Food and Wine Festival. He has 8 years of large scale event design development and implementation experience. His creation and design of haunted attractions and experiences for Howl-O-Scream ranks consistently in the top 10 of theme park Halloween events. He was part of the inaugural design and creative team for ChristmasTown, developing shows and experiences that continue to make memories for guests and drive increased revenue year after year.

    Phil has led teams of up to 50 and overseen multi-million dollar budgets, delivering on-time and on-budget strategic entertainment initiatives that excel in consumer satisfaction. His unique combination of media design skills, leadership, and entertainment brand experience allow him to create product that can speak to the consumer and tell a story that will go beyond the moment of the event.
  • A Cool Yule! Increase Revenue through Trending Retail and Culinary Experiences Wrapped Up with a Holiday Twist
    11:30am - 12:30pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Kim Beck, Retail Development Manager at Oak Island
    ‘Tis the season for shopping and dining! Learn the foundations for creating experiential retail and culinary moments that will generate revenue and leave guest dazzled! Discover how to identify your Christmas demand, trends, and revenue experiences that pertain to your stores and restaurants. Also, learn how to blend your existing inventory and new event products through holiday visual merchandising techniques.
    Kim Beck
    Kim Beck
    Speaker Bio: Kim Beck is the Retail Development Manager for Oak Island Creative. She specializes in designing experiential and immersive retail environments while providing clients with market trends and retail buying strategies. As a Visual Merchandise and Store Designer at Busch Gardens Williamsburg for over 10 years, Kim lead the Visual Merchandise team to create award-winning store displays and designs.

    Her Christmas creativity was sparked as a young girl, decorating the family tree with tinsel and heirloom ornaments. She vividly recalls visiting the Christmas Shop at Busch Gardens, falling in love with the intricate ornamentation and all the sparkle. So, when asked to be a key designer of Christmas Town, it was a dream come true. Kim lead the merchandise team to transform of over 30 retail locations by designing and creating immersive shops, sensory driven displays, and an array of colorful decor that tied brand and holiday together. From grand outdoor European-style Christmas Markets, to intimate boutique specialty shops, she created unique revenue generating opportunities that dazzled, leading to high guest favorability and increased revenue through retail and culinary experiences wrapped up with a holiday twist!
  • Spirits to the Spirit of the Season: Producing Proven Technical Value in Transforming Halloween to Christmas
    12:45pm - 1:45pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Joe Whitcher, COO at Oak Island
    Thinking about decorating for Christmas? Ever wonder how to transition your space from one event to another in time to maximize your operating calendar? This seminar will explore various techniques and approaches to managing this process through the use of creative positioning, design solutions and identifying and multi use assets while keeping each event unique.
    Joe Whitcher
    Joe Whitcher
    Speaker Bio: As COO of Oak Island Creative, Joe has the distinct opportunity to be on the forefront of developing uniquely themed consumer events, world class Christmas brands and interactive guest experiences. With over two decades of creating memories in the event and entertainment world, Joe has built an extensive resume of consumer and experiential events spanning the themes of Spring, Summer, Halloween, Christmas and beyond.

    While still in college, Joe began his career in events and entertainment for St. Jude Children’s Research Hospital’s fundraising division. From there he ventured into the world of One-Off events focused primarily in the charity sector. Building upon what he learned, combined with an entrepreneurial spirit and a passion to turn the ordinary into extraordinary, he joined the Oak Island Team. It is here where his spark for building Christmas events and traditions blossomed.

    With tremendous passion, Joe excels in bringing each client’s dreams and business goals to reality by building long term collaborative relationships which create world class Christmas experiences. From major theme parks to small intimate venues, he approaches each Christmas event as a unique adventure. He and his team bring creativity to life, shaping and molding ideas until they are ready to unveil, evoking emotion and igniting excitement in the eyes and hearts of families young and old.
  • Tradition Meets Technology
    2:00pm - 3:00pm
    Room 261
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Jared Everline, Director of S4i at S4 Lights
    Holiday Events require more and more technology to compete, but the tradition of the holiday does not need to be sacrificed. Come join us for a discussion on how to Select Product and Technologies in order to help grow the tradition of your event, not change it.

    Always remember: Just because RGB can be any color, doesn’t mean it should be every color.
    Speaker Bio: S4 Lights is the leader in innovative decorative lighting technologies, and Jared is the Director of S4 Lights’ Intelligent & Controllable Products Division, called S4i. In this role, Jared’s passion for bringing together market needs with technology capabilities is helping to transform the decorative lighting market. With first-hand experience working side-by-side with designers and installers, Jared is able to dive deep into how products are used and how to improve upon them. Working with S4’s team of engineers and designers, we use that knowledge and those experiences to design and develop final product and system solutions.

    But, Jared’s role does not stop there. On his frequent trips to Asia, Jared works side-by-side with S4 Lights’ Asian Team and manufacturing partners to bring these products to life. Jared’s Mandarin-speaking abilities assist him in creating processes and methods to improve manufacturing and quality control, ensuring that S4 delivers the quality products its customer’s know and love.

    At the end of the day, everything we do is for the children! Taking a step back, looking out over that installation, and watching not the lights or trees, but the facial expressions of the guests is what makes this all complete. Come join us for a session on how to reduce headaches and increase the number of smiles at your event, all through your product decision making.

Seminars Sponsored By

Six Flags St. Louis

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

ESCAPE ROOM SEMINARS

Escape and Halloween Seminars are sold in packages (see "Seminar Packages" tab) and individually. Pre-show individual seminar price is $50 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $60.
Thursday Escape Room Seminars
  • Management Tug of War: The Art of Knowing When to Pull, Hold on Tight, and Let Go
    10:15am - 11:15am
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Sebastian Ponce, Chief Operating Officer, The Puzzle Effect
    Overview of management topics regarding standard operating procedures, the employee life cycle from onboarding to separation, and recommendations on operational systems. Common management pitfalls and obstacles as well as dispelling antiquated management practices and methodologies. Visit the topic of employee development and importance of goal setting, day to day coaching, and incentive/recognition programs.
    Sebastian Ponce
    Sebastian Ponce
    Speaker Bio: Sebastian Ponce is the Chief Operating Officer for The Puzzle Effect. The Puzzle Effect currently owns and operates 8 different escape room locations in 5 different states. Sebastian has 18 years’ experience in operations management, training, and facilitation. He has led and managed organizations for several Fortune 500 companies in the telecom and finance sectors and now brings his expertise to the escape room industry.
  • The Art of Immersive: How to Transport Customers with Scenic, Story and Game Flow
    11:30am - 12:30pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nick Moran, Creative Director at Time Run in London. (Sherlock: The Game is Now in the world of the BBC’s Sherlock)
    Sherlock: The Game Is Now is the first, permanent IP based venture in the escape room industry co-created with the team behind the show. A collaboration between Hartswood Films and Time Run, Sherlock: The Game Is Now brings the world of the iconic BBC series to life, giving players from all over the world the opportunity to step into the shoes of the world’s most famous detective.

    But how did the project come to be - and what learnings were made along the way? How can these learnings - in scenic detailing, narrative structure and game flow - help the realisation of your experience? Well, settle down, John. You’re in for quite a tale.

    In this talk, Nick Moran (Time Run), details the various observations, logical inferences and deductions gleamed from the winding journey of this escapade – and how you can utilise the art of immersive to better hone your project and your practice.
    Nick Moran
    Nick Moran
    Speaker Bio: Nick Moran is the Creative Director of Time Run and Game Director/Co-writer of Sherlock: The Game Is Now. Time Run is renowned for its commitment to immersive storytelling and gameplay, creating worlds and experiences that begin the moment you enter and last until the moment you leave. Thanks to the success of both of Time Run's games, The Lance Of Longinus (2015), and The Celestial Chain (2016), Time Run had the opportunity to design and build Sherlock: The Game Is Now, which opened in December 2018.

    Sherlock: The Game Is Now is the first, permanent IP based venture in the escape room industry co-created with the team behind the show. A collaboration between Hartswood Films and Time Run, Sherlock: The Game Is Now is an attempt to bring the world of the iconic BBC series to life, to give players from all over the world the opportunity to step into the shoes of the world's most famous detective.

    The Game Is Now features an all-new script, co-written with Steven Moffat and Mark Gatiss and incorporates specially recorded audio and visuals from Benedict Cumberbatch, Martin Freeman and the cast of Sherlock, creating an unforgettable live adventure, Sherlock style.

    A graduate of the University of Nottingham and Central School of Speech and Drama, Nick worked as a freelance writer and designer before joining Time Run as its Creative Director. Whilst at Time Run he oversaw the narrative and game design of its two experiences: Lance Of Longinus and The Celestial Chain, and the creation of its characters, Luna and Babbage. His primary interests are the intersection of narrative and game design, particularly in the live game space, and how escape games can, due to a better understanding of the meta-structures of cinematic storytelling, become the fully immersive experiences that they deserve to be.
  • Hiring Process: What You Need to Know About Building and Retaining a Dynamic Team!
    12:45pm - 1:45pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Amy Philip, Escape Games PDX
    How to source, interview, train and develop your team. A strong team leads to a great business reputation through excellent customer service. Your company culture doesn’t happen in a bubble and it starts at the top to ensure everyone feels connected to your vision.
    Amy Philip
    Amy Philip
    Speaker Bio: Amy is the Owner of Escape Games PDX in Portland, OR, which has been operating since 2015 and will soon be opening a second location just outside of Portland.

    With a degree in Marketing and Management from University of Washington, Amy worked in Corporate Leadership, Human Resources and Recruiting for 9 years before branching out on her own to open Escape Games PDX.

    She has a love of travel, cooking (more often than not baking), enjoying the amazing wine and beer scene in Oregon and enjoying the outdoors with her pup, Truman.
  • Escaping Safety Issues with Your Escape Room
    2:00pm - 3:00pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Matt Rarick
    The escape room business for the most part has flown under the radar of fire inspectors and fire codes but with the recent tragedy in the escape room in Poland may bring new codes and regulations. This class will give safety tips, passing your inspection, and what new codes may be on the horizon for escape rooms.
  • Be an Escape Room Prop Medic
    3:15pm - 4:15pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speakers: Brian Warner/Evilusions, Michael Goff/Mystery Manor
    Learn the basics of troubleshooting, quick fixing, and properly repairing and maintaining Escape Room Props. We will cover the basic skills, and tips and tricks learned from years of building, repairing, and maintaining props. Learn the basic components and how to identify what to buy as replacements, and what to always have on hand.
    Brian Warner
    Brian Warner
    Speaker Bio: Brian Warner is the owner of Evilusions; an entertainment manufacturing company located in North East Ohio. Since 2005 Evilusions has been building haunted attractions, set, props, animatronics, and control systems. In 2014 Evilusions and Brian started applying all of their experience to the Escape Room Industry, having now built a large number of turn key rooms, designs, and delivering high quality props to hundreds of facilities. Brian handles all the 2D CAD designs and drawings, machining and metal fabrication, as well as the CNC manufacturing.
Friday Escape Room Seminars
  • Small Markets Big Props: How to Play with the Big Boys on a Smaller Budget!
    10:15am - 11:15am
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Shawn Fischtein, Escape Games Canada
    Wanna' rock the socks off your customer's expectations? Do you like hearing your customers say things like, "that was so much better than the other place we went to". Then this seminar is for you. Grab your best friend and your notebook and get ready to learn how to make your dollars count. We'll share all the little tricks that the big guys use and teach you how to do it on a shoestring budget. Change your game, build better props, spend your money wisely, and get your word of mouth engine kickin'. It doesn't matter what size escape room business you run, this puts you on a level playing field with the biggest and baddest of them all.
    Shawn Fischtein
    Shawn Fischtein
    Speaker Bio: Co-founder and operator of Escape Games Canada and the face behind www.escapegamespro.com, Shawn and his team have dedicated themselves to breaking down the science of Escape Games and Escape Rooms. With a background in aerospace engineering and years of specialization in financial and customer data analytics with game theory applications, Shawn’s unique experiences have led to unique successes in the fabrication, design, and operation of escape room facilities.

    Shawn became familiar with escape rooms in 2009-2010 while working in Shanghai as a marketing loyalty analyst. That inevitably led him and his wife back to his home city of Toronto, Canada to design and build the next generation of Escape Rooms.

    In addition to working with other local owners and keeping Escape Games Canada running in best-of-class quality, Shawn dedicates his time to developing rock-solid games that rely on scientifically tested principles. Focusing on adapting techniques developed in the video game industry over the past 20 years, Shawn and his team are striving to make games more streamlined, more accessible, and most importantly more fun for players. His passion for developing the industry and setting standards of quality is his current prime directive.

    Shawn also enjoys video games, competitive e-sports, trading card games, and practically anything to do with the gaming industry. This passion comes through if you ever take a visit to Escape Games Canada.
  • Bring Your Gaming Experience Alive in Any Space: Special Events, Offsites and Collaborations
    11:30am - 12:30pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Nicole Ginsburg, Museum of Intrigue
    Have you thought about adding a special event to your business but not sure where to start? Pondered how you can execute a game in another space like a library or different store front? Thinking about co-hosting a gaming event? Are you currently running events but want to kick it up a notch? This is the seminar for you! Special Events can strengthen your brand, boost your sales and be super fun for all evolved!

    Whether you are thinking about going off site or you want utilize your space in a different way to increase your visibility and attract repeat customers, Nicole will give you the playbook! She will share proven tips to making Special Events, Offsites and Collaborations a success! This seminar will include an updated step by step guide to hosting your next event and sharing an event that you will be able to implement right away!
    Nicole Ginsburg
    Nicole Ginsburg
    Speaker Bio: Nicole Ginsburg is the creator and co-owner of Escape the Estate, Central New York’s first “escape room”. Nicole holds a degree in marketing from Columbia College and has over 20 years of experience in the performing arts and entertainment industry; almost half of this time has been spent in her role as Production Director for Frightmare Farms, one of the most critically acclaimed haunted attractions in Upstate New York. Nicole introduced the escape room industry to the region by utilizing existing space at the previously-existing haunted attraction. At that time, Nicole was one of very few pioneers attempting this technique.

    Escape the Estate, with its theatrically-detailed sets, was a runaway hit. Within a matter of weeks, the Frightmare Farms location had sold out its available bookings for their entire season. Fueled by this success, Nicole and her team opened a second location in just six months, crafting whole-new escape rooms in a shopping mall. Since then she has helped with games ranging from 3 minutes to Mega-games lasting a few hours.

    Most recently, Escape the Estate is yet again capturing regional attention with a cutting edge immersive experience Museum of Intrigue. Launched in late 2017, Museum of Intrigue, located in Destiny USA in Syracuse, NY has been coined “a playground for the mind”.

    Because of her work, Nicole has caught the attention of numerous media outlets in the area. In December 2015 & December 2017, she was named one of the “9 Most Creative People in Central New York.” Soon after, she was featured in an article about women in business, discussing her contributions to the often male-dominated industries of escape rooms and haunted attractions. Nicole has presented at educational institutions, universities, and conferences on topics ranging from young entrepreneurship to surviving a zombie outbreak.

    Nicole juggles many professional roles on a daily basis. Her favorite role is wife to her super supportive husband, Jeremy and mom to her quick witted, very busy, young twin boys!
  • Escape Room Gameplay and Next Level Puzzle Concepts that Will Make You a Screaming Success!
    12:45pm - 1:45pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: John Denley, Escape Room International, Escape Room Catalog & Boneyard Productions International
    Escape Rooms are becoming so popular that competition is getting fierce. With more and more rooms popping up in every major city, how do become the “stand out” show that everyone is talking about? I have designed and built shows all over the world and I am going to share my formula and findings with you! In this “in your face” class, we will cover:

    1. How to write great gameplay.
    2. How to generate excitement and a sense of urgency that increases as the game progresses.
    3. The Importance of a strong finale and how to create one!
    4. Common mistakes to avoid.
    5. The importance of quick resets and how to attain them.
    6. How to maintain longevity and get the most out of your rooms!
    7. Nex
    8. level puzzles that will amaze your guests and give you the “wow factor” without breaking the bank.
    You can’t afford to miss this class!
    John Denley
    John Denley
    Speaker Bio: John Denley is the author of “The Official Guide to the Escape Room Industry” and “Escape Room Props, Clues & Common Sense”. He has consulted and designed attractions all over the world including Disney Resorts, Six Flags, Foxwoods Casino, Ocean Park, Chimelong Amusement Park and Norton Utilities. He is one of the industry’s most sought-after consultants and has appeared on The Today Show, Psychology Today and countless national and international media.
  • Why and How-To Tech: A Deeper Look at the Wide Range of Tech Available and What Is Right for Your Business!
    2:00pm - 3:00pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Gabriel Goldstein
    Take a dive into the wide range of technology available to develop escape rooms. There is a wide range of old and new technologies available to the Escape Room owner and it can be tough navigating the field. The class will cover Escape Room tech from business and technology perspectives to assist Escape Room (ER) owners, ER tech types, and ER game designers as to why tech in Escape Rooms may be important and provide guidance as to execute the tech they need. The presentation will generally cover the gamut; electronics, software, and mechanics available to the owner or game designer!
    Gabriel Goldstein
    Gabriel Goldstein
    Speaker Bio: Gabriel has over 20 years of embedded engineering and product design experience in the entertainment industry. In 2001, he graduated from the University of Central Florida with a Computer Engineering degree and worked for several companies in the industrial control and entertainment industries. Coming from a long line of entrepreneurs, it was only a matter of time before he launched his own company, Anidea Engineering, Inc. - a product design company. Anidea developed a wide range of products, many in the entertainment industry, with a team of multi-disciplined engineers whose products can be found from major theme parks, to concert tours, farms and golf courses. Some of the products designed by Goldstein are automated lighting equipment, a Gigabit Ethernet switch for video, multiple snow/fog/bubble machines, the Geek My Tree lighting controller, and veterinary therapy equipment.

    With the advent of the escape game industry, Goldstein turned back to his entertainment industry roots and focused on the Escape Room industry. Here, he has developed a line of electronics controllers and accessories, installed tech for ER operators, and supports the industry with informative blog. Next, Goldstein will be launching EFX Engineering, Inc. to focus on entertainment and escape game related ventures.

    Goldstein also enjoys volunteering at local several mentoring groups and is a board member of the Palm Beach Tech Association.

    He resides in South Florida with his girlfriend, and a menagerie of 6 rescues and four children.
  • Seasonal Escape Rooms: Are Season-Based Escape Rooms a Good Idea? Taking the Right Approach, the First Time!
    3:15pm - 4:15pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Laura Hawkins, Gamemasters Escape Rooms
    “After launching a Christmas-based escape room this past December, it is clear, opportunities exist for other seasonal specialties such as Halloween. Whether switching out a currently running room or creating a temporary pop up in a mall, season specific rooms create new enthusiasts, exposing escape rooms to a wider audience.”
    - Laura Hawkins, President/Gamemasters Escape Rooms

    Exploring the concept of how a seasonal escape room can boost sales, generate awareness for a brand, plus create new escape room enthusiasts as families and friends search for season-based activities. We will review the case study for a seasonal room A Christmas Story in which one was a mall pop up and the other was an active room converted over to host A Christmas Story. This is the perfect seminar for anyone contemplating season rooms or looking for fresh ideas for your existing seasonal business!
    Laura Hawkins
    Laura Hawkins
    Speaker Bio: Laura Hawkins is the owner of Enigma Escapes, an escape room company in Winnipeg, Canada which has been operating for four years and now has three locations and ten active escape rooms. She also heads up Gamemasters Escapes, a company which specializes in selling turn-key escape rooms which currently has provided games in 21 cities in the US, Canada and Mexico.
Saturday Escape Room Seminars
  • State of The Industry: 2018 Recap and What to Expect in 2019
    10:15am - 11:15am
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Presented by the Room Escape Conference Advisory Board:
    • Megan Mouton, Clue Carre
    • Nicole Ginsburg, Museum Of Intrigue
    • Erick Gyrion, Escape Room Wisconsin
    • Amy Philp, Escape Games PDX
    • Brian Lacertosa, Puzzle Effect
    • Lucas Johnson, Locked Escape Games
    It’s no secret the Room Escape Industry has exploded over the last few years. What does the future hold? The Room Escape Conference Advisory Board is ready to answer the burning questions!

    Collectively the board will tackle:

    • Top Business Tips
    • Escape Room explosion in every market
    • Vision of where the industry is going
    • The current trends in technology and what is actually needed to survive
    • Keys to keeping the industry strong

    This seminar will include a Q&A section - we ask that you pre-submit your questions to: RECadvisoryboardquestion@gmail.com.

    *The advisory board was formed in early 2016 and redesigned 2018. The board is comprised of owners in various stages of business ownership.
  • Escape Room Operations Bootcamp: A Rundown of How To Manage Your A-Team, Ease Your Workload, Keep Your Customers Returning & Bring Your ER to a Profitable 7-Day a Week Business
    11:30am - 12:30pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Samantha Hatfield, 13th Gate Escape Rooms
    Are you a new or involved ER owner who is in need of easing your workload, bringing your team to their A-Game, & looking to become profitable 7 days a week? If so, you do NOT want to miss this Escape Room Bootcamp! This seminar will give you the insight & materials needed on how to successfully manage your business and its employees, keep your customers returning, gain corporate clients, and ease your workload to allow you the time and energy to focus on growing your brand! All successful business owners need a little help to stay ahead of the game and competition. Allow the provided materials of this seminar to become your new checklist for your next big move in the growth of your business and take advantage of the Q&A session at the end of the seminar.
    Samantha Hatfield
    Samantha Hatfield
    Speaker Bio: Samantha Hatfield is the General Manager of Midnight Productions, the company behind 13th Gate Escape. She has over 7 years experience in general management and a great passion for the escape room and haunt industry. She specializes in front & back of house escape room operations, corporate events, and customer & employee retention. She has an "open book" approach, always happy to share her knowledge and eager to learn from others as well.

    13th Gate Escape is the 7 day a week, year round, fully immersive escape experience located in Baton Rouge, Louisiana. Open and thriving for nearly 4 years, they have 5 games (with 4 more under construction) and employ around 20 people year round. Their escape rooms have received many note-worthy awards including "America's #1 Escape Room 2016" by HauntWorld Magazine, "2017 Golden Lock-In Award" from Room Escape Artist, and was most recently ranked the #4 Escape Room company in the world in The Enthusiasts Choice Awards by The Top Escape Rooms Project. 13th Gate Escape sets themselves apart by not only providing immersive story lines and original puzzle designs, but especially with their Hollywood-quality set designs and grand reveals during gameplay.

    When Samantha isn't in her office, she enjoys being a mom to her fur babies, giving way too much unsolicited advice, watching the news, and anything else she can fit into those 3 remaining hours before bedtime!
  • Marketing: In-depth Look at the Sales Funnel and Marketing Strategy You Should Be Using to Boost Your Business
    12:45pm - 1:45pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Stuart Bogarty, t’rapt
    Do you feel like you are just throwing money at marketing and seeing the same return? Are you feeling like your marketing and promotions are on a hamster wheel? Are you looking to take your business to the next level but think your marketing plan is not ready?

    Join Stuart as helps you discover your next moves. He will share with you experiences on: Grassroots Marketing, “Sales Calls”, Merchandising, Media Buying, “The Sales Funnel” and more!
    Stuart Bogarty
    Stuart Bogarty
    Speaker Bio: Stuart is the owner of trap’t Escape Room Adventures in Stamford, CT. He founded the business with his wife and three daughters. In early 2015, Stuart took his family to pay their first Escape Room. Around 6 months and several rooms later, he put together a business plan for trap’t. In August, 2016, they opened their doors to the public and have had tremendous success. They currently have 3 rooms open and are building another 4 rooms over the next 12-18 months.

    Prior to opening trap’t, Stuart had a successful career as a well-respected, results-oriented media/marketing/ecommerce executive with proven success as CEO, CMO, EVP Global Managing Partner, and Managing Director for Ogilvy & Mather, Mindshare, Universal McCann, Grey, Saatchi & Saatchi in addition to GSI Commerce, YouBeauty.com, OpenSky and Maxpoint Interactive. Over the course of his career, he managed multimillion-dollar accounts for Fortune 500 clients including Johnson & Johnson, Unilever, Intel, Brown Forman, IBM, Cisco, Yahoo and SAP.

    He is an almost 30-year media veteran with 25+ years in the interactive advertising community and ecommerce communities and has been instrumental in pushing forward and championing many industry wide initiatives in the digital arena.
  • How to Design Amazing Rooms in a Restrictive Environment: Everything from Drop Ceilings to Weird Corners to Windows and Every Weird Thing in Between!
    2:00pm - 3:00pm
    Room 260
    $50/attendee (pre-registration)
    $60/attendee (on-site registration)
    Speaker: Erick Gyrion, Escape Room Wisconsin
    Discover the art of transforming office spaces into dreams! Most buildings don’t come pre-equipped with trap doors, alligator pits, spiked ceilings, or secret passageways. In fact, most come with unsightly, un-themed levels of beige that are less imaginative than cold oatmeal. In this fun and interactive seminar, you will learn the basics of Immersive Visual Development. Explore theatrical tricks to fool the eye and ensnare the senses of your guests from the moment they walk in the door. Learn to revamp your space and turn liabilities into assets. Escape Rooms have the unique opportunity to truly offer an Escape from reality. Let’s break out the power tools and spackle to ensure there are no cracks in that facade!
    Erick James Gyrion
    Erick James Gyrion
    Speaker Bio: A Native of Wisconsin, Erick James Gyrion is the owner and designer of Escape Room Wisconsin. With his extensive background in theatre production and design, Erick has designed for theatres, bars, escape rooms, haunted attractions and everything in-between. Before owning an escape room, Erick worked for 8 years at the University of Wisconsin – Fox Valley, as Technical Director, Scenic and Lighting Designer, Graphic Designer and Director.
  • Neuroscience of Online Persuasion
    3:15pm - 4:45pm
    Room 260
    $75/attendee (pre-registration)
    $90/attendee (on-site registration)
    Speaker: German Garcia-Fresco, Ph.D
    Garcia-Fresco, PHD and owner of Extreme Park Adventures (2018 Inc Magazine Award recipient) will be presenting a 1.5 hour seminar on the Neuroscience of Online Persuasion.

    Have you ever purchased something or agreed with someone and wondered later what made you give in so easily? Would you like to know how to make people push the buy button more often and generate more sales?

    This seminar explores the art and science of persuasion. Outlining the ways that persuasion is used, tips on withstanding persuasion, different persuasive techniques, cognitive bias, and more makes this course an excellent guide to using persuasion in your business.

    Whether for personal or professional means, learning how to persuade others (and be persuaded less) can help save you time, patience, energy, and money. Everyone from toddlers to adults are susceptible to persuasion and this course will teach you how to capitalize on this fact. By explaining the ways that persuasion is used, the science behind it, social dynamics, and more, you may find yourself surprised at how much you can learn and what you can do with your new-found knowledge using ground breaking neuroscience.
    German Garcia-Fresco, Ph.D
    German Garcia-Fresco, Ph.D
    Speaker Bio: As director of the Adaptive Neuroscience Research Institute (ANRI), Dr. German Garcia-Fresco helps people explore and enhance their own potential. The mission of ANRI is to collaborate with some of the world’s leaders in a variety of fields, including finance, neuroscience, psychology, nutrition, and business, using the latest technology available today.

    As a scientist, Doctor Fresco’s research has led to advances in the field of neurobiology, contributing to mechanisms involved in neurodegenerative diseases. His work has been featured in top scientific journals as well as The New York Times and several news channels around the world.

    Recently, he has been focused on the behavioral aspects of brain functioning, specifically decision making, emotional control, and creative enhancement. He is currently trying to develop techniques to increase neuronal performance and developing health and educational brain programs for children and adults.

    Aside from his scientific interests, he is an avid entrepreneur and successfully operates a variety of multi million dollar companies in the United States. He’s the owner of Xtreme Park Adventures in Durham, North Carolina, which it includes: escape rooms, haunted rides, paintball, lasertag, ropes course, ziplines and more.

    Dr. Fresco obtained his BA/MS in organic chemistry/molecular biology from Purchase College, SUNY (Sigma Xi honor society). He earned his Ph.D. in molecular neurobiology at the University of North Carolina, with a focus on the interactions of proteins between myelin and the axon in rodents. He has received numerous awards, including the President’s Award for excellence in genetics and biochemistry.

Seminars Sponsored By

The Haunted Attraction Association - The Official Association of the Haunted House Industry

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

EVENT REGISTRATIONS

Wednesday March 20, 2019
  • Pre-Show Social Hosted by the TransWorld Buyers Board
    5:00pm - 7:00pm
    Over Under Bar and Grill Located at 911 Washington Ave
    $30/attendee (pre-registration)
    $35/attendee (on-site registration)

    Networking with a twist! Join your fellow early attendees at our Inaugural Pre-Show Social. What better way to kick off the TransWorld Halloween and Attractions show than to gather with attendees from all over the world, and getting to meet some of the most successful owners in the Industry?

    Ever wish you could just get in the mind of a successful haunt owner for a few minutes? Do you have questions about Escape Rooms? Thinking of doing a Christmas event? Join these Industry leaders to learn some of their secrets! Ben Armstrong (Netherworld), Bill Criscione (Ghostly Manor), Dwayne Sanburn (13th Gate), John Eslich (The Factory of Terror), Randy Bates (The Bates Motel), Tim Dunne (Fright Kingdom), Tim & Ann Marie Gavinski (Wisconsin Feargrounds) and Nancy Jubie (Headless Horseman).

    Marketing, Throughput, Supplemental Revenue Opportunities: These topics and others are open for discussion with our experts. Knowledge is valuable – think of this event as a potential gold mine!

    This event includes a buffet that will run for 2 hours:

    • Toasted beef ravioli with marinara sauce – a St. Louis tradition!
    • Artichoke spinach fondue served with warm pita
    • Angel hair pasta in Pomodoro sauce
    • Bruschetta
    • Complementary non-alcoholic drinks such as fountain soda, iced tea, hot tea, coffee and milk
    • Cash bar
Thursday March 21, 2019
  • City Museum Party
    8:00pm - 12:00am
    St. Louis City Museum
    $40/attendee (pre-registration)
    $45/attendee (on-site registration)

    The always popular City Museum party is back and is now completely private! Come have fun with friends and fellow haunters, we will have the museum all to ourselves! Your ticket includes:

    • 1 large slice of pizza served in Architectural Hall 8pm-11pm (cheese, vegetarian and meat options available)
    • 1 drink ticket at either bar in Architectural Hall for beer, wine, cocktails, shots and non-alcoholic beverages. Drink tickets will be included until 5pm CST March 21st.  All tickets purchased after this time will not include a drink ticket.
    • Cash bar (2) 8pm-12am in Architectural Hall
    • 8pm-12am candy counter located on 1st floor open for purchases as well as complimentary coat/item check
    • Samwiches Cafe open on mezzanine level from 8pm-12am for cash food and drink sales
    • FREE parking in the main lot for up to 80 cars

    Please note that the Early Bird Pre-Show Discounts for City Museum of $40 per person will end on Monday, March 18th at midnight CDT. Online registration will remain open after that date at the full onsite show pricing of $45 per person. No exceptions on pricing can be made after the cutoff date so please purchase your tickets in plenty of time before the cut off date.

    City Museum Party

Friday March 22, 2019
  • TransWorld Attendee Breakfast
    7:45am - 9:00am
    Convention Center
    $25/attendee (pre-registration)
    $30/attendee (on-site registration)

    Learn the tricks of the trade… whether you are just starting out or have been in the Halloween industry for years, the TransWorld Attendee Breakfast is a perfect start to our show. This seminar breakfast is presented by the TransWorld Buyer Board which is a group made up of the top haunted house owners in the industry. These owners will pull up the curtain and give you first-hand information about running a haunted attraction and how to approach the trade show floor. Packed with loads of information, these speakers will share their experiences of what has been successful for them as well as what situations they have had to deal with during the season. Bring all your questions to these industry’s leaders. This informal Q & A discussion is a great way to start your day before navigating the show floor! (Sponsored by the TransWorld Buyer Board)

  • The Vampire Circus
    7:30pm - 9:15pm
    Ferrara Theatre in America’s Center
    $40 GA / $50 Premier seating Pre-show | $50 GA / $60 Premier seating Onsite

    Performance 7:30pm – 8:15pm | Intermission 8:15pm – 8:30pm | Performance Continues 8:30pm – 9:15pm | Ferrara Theatre in America’s Center

    This live show is a spirited journey through an abandoned cemetery where an extraordinary circus comes back to life. Populated by a motley collection of off-the-wall characters and incomparable acrobats, The Vampire Circus is a visual vortex set in a twisted acrobatic fantasy universe where, little by little, chaos and craziness give way to a true celebration. Concessions (snacks, candy, alcoholic and non-alcoholic beverages) available; concession may be consumed in the theatre (except red wine).

    Vampire Circus
Saturday March 23, 2019
  • TransWorld's Venetian Vampire Ball
    8:00 pm – 1:00 am (Buffet 8:00pm-10:00pm)
    Convention Center Ballroom
    $30/attendee (pre-registration)
    $35/attendee (on-site registration)

    As TransWorld’s Halloween & Attractions Show winds down… the party is just getting started! Grab your friends, your fangs, your favorite mask and prepare for a night of mystery and mayhem! Join us for a live DJ, dancing, door prizes, drinks (cash bar), appetizers and more, plus your party hosts & MC who always bring the FUN! Party with haunters from around the world and celebrate the end of another successful show. Costumes and creative attire ARE ALLOWED* and encouraged (but not required) as you party the night away at the final celebration of the 2019 Halloween & Attractions Show! Tickets are limited, and when they’re gone… they’re gone!

    *The No Costumes Policy DOES NOT apply to this after hours event!

     Venetian Vampire Ball

    SPONSORED BY
    FearWorm Hauntvertising Donat Insurance

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

CLIPA Conference

  • CLIPA Conference
    Wednesday 9am-5pm, Thursday 8am-5pm
    Room 274
    $495 Pre-Registration Online (through Feb 15, 2019 at 11:59pm CDT)
    $650 Registration (February 16, 2019 through March 15, 2019 at 11:59pm CDT)
    $750 after March 15, 2019
    CLIPA (Christmas Light Installation Pros Association)
    We Hang Christmas Lights.com

    CLIPA (Christmas Light Installation Pros Association) is very happy to be hosting our first annual conference at the 2019 Transworld Christmas Show. CLIPA is comprised of professional Christmas light installers from across the United States and Canada. The CLIPA conference will take place on Wed. March 20th and Thursday March 21st. Come to our conference and join us for (2) days of educational events as well as Great networking opportunities.

    This conference is best suited for experienced installers that are looking to grow their existing business. All Classes will be held by experts in the industry.

    Non CLIPA Members are WELCOME to attend the Conference. Join us in March and let us give you the resources that you need to GROW YOUR BUSINESS in 2019.

    Classes will include:

    • RGB Roofline Lighting
    • Commercial Sales and Marketing
    • Interior Holiday Décor
    • Social Media Marketing
    • Growing / Scaling Your Business While Building Equity
    • Commercial Lights and Materials Overview
    • “Town Hall” Q and A session with a panel of veteran installers and product specialists.

    Also Included With The Conference:

    • Wednesday night social networking event at a downtown St. Louis restaurant (TBD). Exclusive to CLIPA attendees only.
    • Admission to TransWorld's Halloween & Attractions Show and TransWorld's Christmas Show are included in the price of the CLIPA Conference.
    • Access to 350 Plus exhibitors.
    • Thursday night party (2 Free Drinks and Apps included).
    • Christmas mixer on Friday night.

    Hours are from 9am to 5pm on Wednesday AND 8am to 5pm on Thursday.

    Price is $495 Pre-Registration (through February 15, 2019 at 11:59pm CDT)

    Price is $650 Registration (February 16, through March 15, 2019 at 11:59pm CDT)

    Price after March 15, 2019 is $750.

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Christmas DIY Seminars

Christmas DIY Seminars are sold individually. Pre-show price is $40 through Monday March 18, 2019 at 11:59pm CDT; On-site price is $50.
Friday DIY Seminars
  • Christmas Display 101: Start to Finish - The Show Basics
    10:15am - 11:15am
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Vinny Bittinger
    You've seen it on YouTube, the videos get shared on Facebook, and now you want to do that too. This course will work through all the basic elements of a pixel-based RGB Christmas Light Display. You will learn layout planning, building basics, simple networking, electrical and computer elements; and so much more! If you want one of those fancy displays you've seen online, you will NOT want to miss this course.
  • The World of Blinky Flashy Pixels
    11:30am - 12:30pm
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Michelle Pellegrin, Crockett Fantasy of Lights
    Blinky Flashy How To: Moving to the world of DIY pixels is overwhelming. There is a lot of terminology and technical knowledge that must be learned, but nothing compares to seeing the lights flash for the first time. In this class, we will go over the very basics needed to get a string of pixels working. Reading and researching how to do it is one thing, but actually seeing it down takes some of the fear out of entering the world of pixels. We will have the needed materials for you to look at and take the time to show you the process of getting them to blink and flash. This class will help you to overcome some fear and make you feel confident in your ability to take this new step!
  • Discover Strategies for Constructing Battery-Operated Mobile Props
    2:00pm - 3:00pm
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Bill Porter
    Learn how to take a Raspberry Pi, a Mobile Phone Charger, some pixels (RGB lights), and some free software to change your props to be mobile. Interact with your audience in a new way. Everybody has seen static lights, or lights that flash (whether to music or other things) but join the next big movement in display lighting with mobile props. Don’t be tied to an outlet – become mobile!

    In this seminar we will cover:

    • hardware (with operating system) – a Raspberry Pi (any Pi whether Pi 3B+ or Zero W or any)
    • power – Mobile phone charger (and some alternatives)
    • wiring it all up
    • free software to control your mobile props
    • and briefly touch on advanced concepts like floats, boats, and mobile hotspots
    • contact information for follow up questions and additional online resource locations will also be provided
  • Basic Controller Builds for Beginners: Learning to Assemble and Climatize Your Boxes
    3:15pm - 4:15pm
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Ricky Cloutier
    Nothing screams DIY more than experiencing the many ways people put their controllers together for their light display. There are many different options for building a light show controller box. Hopefully, we will find the one that is just right for you. The assembly of a controller box course will focus on keeping it secure, grounded, and weatherproof.
    Ricky Cloutier
    Ricky Cloutier
    Speaker Bio: Ricky Cloutier has been into animated Christmas lighting for the last 3 years, before that he has always had big static displays. Christmas lights has been one of his favorite hobbies since he was 9 years old and nailed his first set to his bedroom TV! (Yes Nailed) When he joined into the animated pixel world, he found a niche in building big custom controllers for people. Since he started, he has built hundreds of controllers for homeowners, churches, and commercial displays. He has a technical background in electronics and wiring, and along side his regular job he started a business CCL Controllers LLC this year building enclosures. Ricky his Wife and 2 boys spend most of their extra time working on building their display for the Christmas season.
Saturday DIY Seminars
  • xLights Layout and Design: xLights 101!
    10:15am - 11:15am
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Sean Meighen, xLights
    This is the basic starter class designed to get you started with xLights. Before you can get started making those lights blink and dance to music, you need your dream home layout completed. This class will teach you how to create a house layout including yard props and a mega tree. Basic tips on design concepts and future proofing your show will be discussed and illustrated. Soon, you'll be on your way!
  • xLights Sequencing: xLights 201!
    11:30am - 12:30pm
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Ron Howard, xTreme Sequences
    This is the second xLights class and will focus on the exciting process of sequencing those lights. In this class you will learn how to make those flashy effects and dancing lights. "xLights Layout and Design" course is highly recommended before taking this course. Basic use of effects to paint music with lights will be discussed and illustrated. You don't have to be a musician or artist to make truly remarkable sequences. There will be plenty of tricks of the trade shared to get your creative inner sequencer fired up!
    Ron Howard
    Ron Howard
    Speaker Bio: Ron Howard is a passionate light show sequencer who also happens to own and run his own business providing world recognized holiday sequences, consultation and support as well as a one of a kind sequence club subscription. With only 3 years of experience his efforts have been recognized by an ever-growing community of light show enthusiasts for his unique style, knowledge and community involvement. ABC also recognized something different and unique about his work and knew he and his family would be perfect for prime-time television. Ron and his family will be featured on ABC’s Great Christmas Light Fight this season and hopes to pull off a big win!

    Ron also loves Halloween and uses his love of lighting for both holidays and involves the entire family. His wife, Rosa, has become an integral part of the process and continues with creative ideas for props and is the only one that knows where everything is stored! His children, Matthew, Isabella and Sophia love to help if they are paid. LOL

    When Ron is not working on sequences or helping others he is likely getting 5 hours of sleep if he is lucky.
  • Singing Faces and Lyric Tracks
    2:00pm - 3:00pm
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: Carl Mirsky
    Those faces that sing the lyrics of the songs are pretty cool, right? They are one of the most popular elements in any Christmas display. In this course, you'll have the opportunity to see first hand how you can create a lyric track to your favorite Christmas songs and put together your own singing band!
    Carl Mirsky
    Carl Mirsky
    Speaker Bio: Christmas is Carl Mirsky’s favorite time of year. In fact, he celebrates Christmas all year long in his heart. Those who know him are not surprised when he starts singing Christmas Songs... in the summer... at the beach... or in the store... And during the Christmas season, well, it’s “all Christmas all the time...”

    His passion for Christmas extends to his hobby, which of course is putting up Christmas lights...and his philosophy is “you can never have enough lights”... Being inspired by a video he saw on YouTube, in 2011, and his background in music, he purchased his first “controller” which would allow him to program or “sequence” his lights to dance to music. He has done so every year since then... having upwards of 60,000 individual lights at one point... and his passion has inspired others to do the same. His family, friends, and neighbors call him “That Christmas Light Guy”...

    His favorite prop to sequence? Well singing faces of course. Unlike other lighted Christmas display props, it is the “illusion” of singing which his guests seem to focus on ... especially the children who will time, and time again, sing along with the faces... (and sometimes, even the adults join in...)

    When not working on his display, or doing voice-over work for others displays, Carl works as an Information Security Officer in Healthcare. And when he takes time off, he likes to travel with his wife Rita and Pomeranian Sam...
  • Building a Theatrical Light Show
    3:15pm - 4:15pm
    Room 262
    $40/attendee (pre-registration)
    $50/attendee (on-site registration)
    Speaker: David Peace
    In this talk, we will go over what makes a theatrical light show different from a musical light show. We will go over the key concepts that help build drama, excitement, and focus audience attention to "make them emotionally invested." Our goal is to induce an emotional response in your guests, much like something seen at a Disneyland show. We will discuss ideation, content creation, sequencing techniques, and finally, the equipment to use that will help build a fantastic theatrical experience.
    David Peace
    David Peace
    Speaker Bio: You may recognize David Peace and his family, they were featured on the most recent season of ABC's Great Christmas Light Fight. They are most well known for the iconic Pirate Ship on their roof, and their one-of-a-kind collapsing & rebuilding Christmas Mega Tree. The Peace's light display is the first light show on the Great Christmas Light Fight to follow a linear theatrical story line throughout their show.

    After their episode aired on ABC, the Christmas lighting community took a liking to the small ground stakes around the Peace's yard, ideated by David's wife, Tikva. These simple, yet effective, display elements took on a bit of a viral life of their own, and now many homes are expected to have the "Peace Family Pixel Stakes" on their homes for holiday 2019.

    David describes their light show as different from other musical light shows -- because it's theater. Musical light shows, and theatrical light shows are both amazing to watch, but they invoke different emotional responses. Musical light shows cause the audience to dance, and theatrical light shows cause the audience to watch; not unlike a Disneyland show experience.

    When David isn't messing with Christmas lights, he is working as the Chief Technology Officer for the mobile gifting app 'Bitmo' located in San Diego, CA. He loves the local craft beer scene, and playing unreasonably complicated board games with friends. He also gets a great deal of satisfaction teaching his boys, Seth & Caleb how to sequence their light show.

Seminars Sponsored By

Holiday Lighting Think Tank
xTremeSequences.com
Boscoyo Studio.com

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Seminar Packages

You'll have an option to purchase any of the passes below after you've verified your show registration.
The following passes are only available while supplies last. Once we sell the indicated quantities, we will be sold out. Act Fast! Don’t miss out on this incredible savings opportunity!
  • Christmas Pass
    Any Christmas Seminar: Thursday, Friday and Saturday
    $300/attendee
    The CHRISTMAS Seminar Pass includes all CHRISTMAS and Christmas DIY Seminars from Thursday through Saturday. The cost is $300 per attendee; that’s a 50% SAVINGS!! $600 retail value. Now you don’t have to plan out your seminar schedule in advance, just buy this package and walk into any Christmas seminar you choose on Thursday, Friday or Saturday. Package is limited to the first 100 people. Package is non-transferable; only 1 person can use this pass and it cannot be shared. Limited to one seminar per hour. You can NOT move from one seminar to another while the seminar is in session, doing this would disturb other attendees in the class. Photo ID required. Wednesday seminars and the CLIPA Conference seminar series are sold separately.
  • DIY Seminar Pass
    All Christmas DIY Seminars Friday and Saturday
    $200/attendee
    The Christmas DIY Seminar Pass includes all of the Christmas DIY Seminars on Friday and Saturday. The cost is $200 per attendee; that’s a 50% SAVINGS!! $400 retail value. Now you don’t have to plan out your seminar schedule in advance, just buy this package and walk into any DIY Christmas seminar you choose on Friday or Saturday. Package is limited to the first 150 people. Package is non-transferable; only 1 person can use this pass and it cannot be shared. Photo ID required. All other seminars sold separately.
  • Seminar Super Pass
    ANY Seminar: Thursday, Friday and Saturday
    $450/attendee
    Seminar Super Pass includes any Seminars from Thursday through Saturday. The cost is $450 per attendee; that’s a 50% SAVINGS!! $900 retail Value. Now you don’t have to plan out your seminar schedule in advance, just buy this package and walk into any seminar you choose on Thursday, Friday and Saturday. This applies to any Halloween, Escape, Christmas and Christmas DIY seminars. Package is limited to the first 200 people. Package is non-transferable; only 1 person can use this pass and it cannot be shared. Limited to one seminar per hour. You can NOT move from one seminar to another while the seminar is in session, doing this would disturb other attendees in the class. Photo ID required. Wednesday seminars and the CLIPA Conference seminar series are sold separately.

All TransWorld Trade Shows Christmas Show seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Free Seminars & Events

Thursday March 21, 2019
  • Stuff Your Stockings with Added Revenue!
    Christmas Seminar
    9:00am - 10:00am
    Room 261
    Speaker: Shane Dabbs, Santaland
    FREE Early Bird seminar
    Learn how to increase profits with added revenue through up charges for your Christmas event. With Christmas it’s all about families and what they can do together as a family. We'll show you how to bring those families together while increasing your overall ticket price and the best part of all Your customers get to pick and choose! Learn how you can double even triple your admission through up charges that keep your customers happy and coming back for more.
    Speaker Bio: Shane Dabbs is well known for creating top haunts in the South including Graystone Manor and Disturbia. Shane is also known for his over the top set design but in 2013 after 30 years of Haunting Shane retired and turned his love of Christmas into SantaLand which IS ranked as one of the top must see Christmas Events in the South. His Christmas sets that's been compared to FAO Schwarz in New York. Shane also consults and helps design sets for the Hallmark Channel and ABC's the Great Christmas Light fight.
  • Make Some Noise! Use Old Fashioned Guerilla Marketing Concepts to Advertise Your Haunt
    Halloween Seminar
    9:00am - 10:00am
    Room 276
    Speaker: Rich Hanf, Fright Trail
    FREE Early Bird seminar
    Let's face it...it doesn't matter how good your show is...how much money you've spent...or how much you've improved..... IF NOBODY TURNS OUT TO SEE IT!!! Cutting back on advertising dollars when times are hard is a common and many times fatal mistake made by Haunters. Truth is, when times get tough, it's time to double down. But what do you do if your budget doesn't allow you to increase your advertising efforts? Welcome to the world of Guerilla marketing. In this seminar, veteran Haunter Rich "Horror Master" Hanf will share the secrets of effective marketing that has kept him in business for over 40 years. One of Transworld's best loved and compelling speakers, Rich will be revealing rarely talked about, yet highly effective Guerilla Marketing techniques. With his Fright Trail Haunted Woods getting more than 62 Million views on social media, Rich is uniquely qualified to teach you things others have yet to learn. Leave this seminar knowing what to do to stay alive in this expensive, ever changing, and highly competitive industry. Being a Haunter is.....CRAZY.....missing this seminar.....INSANE!!!
    Speaker Bio: Rich Hanf is a 40 year veteran of Haunting and one of our Industries favorite speakers. Fright Trail Haunted Woods is Rich's latest endeavor on 20 acres in Southern Louisiana.
  • The Elephant in the Room: Escape Room Ethics - the Good, the Bad, the Ugly and How We Can Come Together to Change It!
    Escape Room Seminar
    9:00am - 10:00am
    Room 260
    Speakers:
    • Shawn Fischtein, Escape Games Canada
    • David Spira, Room Escape Artists
    • Nicole Ginsburg, Museum of Intrigue
    • Brian Lacertosa, The Puzzle Effect
    • Samantha Hatfield, 13th Gate Escape
    Moderated by:
    • Lisa Spira
    FREE Early Bird seminar
    Turn your sensitivity down and your listening skills up. For the first time, industry professionals risk life and limb to discuss what few of us dare to and you’re invited!

    The proverbial Elephant in the Room: ethics! Yeah, yeah, we’re a new industry but let’s be real; we know right from wrong and general business practices are starting to emerge as the industry matures.

    Did you buy a Space Wars game from overseas? Is your neighbor leaving bad reviews on your business page? Charging $30 to play in a dollar-store inspired escape room? Maybe selling stolen games is your thing? We’ve seen it all and we’ve got some things to say. Join us as we tear down some of the dirtiest of dirty practices and find out how you can be more honest in your business.

    This is a FREE seminar but to set a good example we want you to tell us what it’s worth. All monies will be donated to the St. Louis Ronald McDonald House charity.
    Shawn Fischtein
    Shawn Fischtein
    Speaker Bio: Co-founder and operator of Escape Games Canada and the face behind www.escapegamespro.com, Shawn and his team have dedicated themselves to breaking down the science of Escape Games and Escape Rooms. With a background in aerospace engineering and years of specialization in financial and customer data analytics with game theory applications, Shawn’s unique experiences have led to unique successes in the fabrication, design, and operation of escape room facilities.

    Shawn became familiar with escape rooms in 2009-2010 while working in Shanghai as a marketing loyalty analyst. That inevitably led him and his wife back to his home city of Toronto, Canada to design and build the next generation of Escape Rooms.

    In addition to working with other local owners and keeping Escape Games Canada running in best-of-class quality, Shawn dedicates his time to developing rock-solid games that rely on scientifically tested principles. Focusing on adapting techniques developed in the video game industry over the past 20 years, Shawn and his team are striving to make games more streamlined, more accessible, and most importantly more fun for players. His passion for developing the industry and setting standards of quality is his current prime directive.

    Shawn also enjoys video games, competitive e-sports, trading card games, and practically anything to do with the gaming industry. This passion comes through if you ever take a visit to Escape Games Canada.
    David and Lisa Spira
    David and Lisa Spira
    Speaker Bios: Lisa and David Spira have been featured speakers at many escape room conferences including TransWorld's Room Escape Show in 2016, 2017 and 2018, Up the Game in The Netherlands in 2017 and 2018, and WroEscape in Poland in 2017. They also speak at their own event, Escape Immerse Explore, which takes escape room enthusiasts on personally-tailored escape room tours of top tier.
    Nicole Ginsburg
    Nicole Ginsburg
    Speaker Bio: Nicole Ginsburg is the creator and co-owner of Escape the Estate, Central New York’s first “escape room”. Nicole holds a degree in marketing from Columbia College and has over 20 years of experience in the performing arts and entertainment industry; almost half of this time has been spent in her role as Production Director for Frightmare Farms, one of the most critically acclaimed haunted attractions in Upstate New York. Nicole introduced the escape room industry to the region by utilizing existing space at the previously-existing haunted attraction. At that time, Nicole was one of very few pioneers attempting this technique.

    Escape the Estate, with its theatrically-detailed sets, was a runaway hit. Within a matter of weeks, the Frightmare Farms location had sold out its available bookings for their entire season. Fueled by this success, Nicole and her team opened a second location in just six months, crafting whole-new escape rooms in a shopping mall. Since then she has helped with games ranging from 3 minutes to Mega-games lasting a few hours.

    Most recently, Escape the Estate is yet again capturing regional attention with a cutting edge immersive experience Museum of Intrigue. Launched in late 2017, Museum of Intrigue, located in Destiny USA in Syracuse, NY has been coined “a playground for the mind”.

    Because of her work, Nicole has caught the attention of numerous media outlets in the area. In December 2015 & December 2017, she was named one of the “9 Most Creative People in Central New York.” Soon after, she was featured in an article about women in business, discussing her contributions to the often male-dominated industries of escape rooms and haunted attractions. Nicole has presented at educational institutions, universities, and conferences on topics ranging from young entrepreneurship to surviving a zombie outbreak.

    Nicole juggles many professional roles on a daily basis. Her favorite role is wife to her super supportive husband, Jeremy and mom to her quick witted, very busy, young twin boys!
    Brian Lacertosa
    Brian Lacertosa
    Speaker Bio: Brian Lacertosa is the owner of Denver Escape Room and CEO of BCR Developments, LLC which has 6 other escape rooms under it. Like most escape room owners, Brian and his family played and escape room and said to themselves that they could do this and it would be successful. By November of 2014, Denver Escape Room was open. Fast forward to March 2018, Brian’s 7th location will have been opened along with plans for at least 2 more in 2018. With locations ranging from large markets to medium to small, the experience of expanding is getting easier and harder. The industry has changed quite a bit since 2014 and BCR is changing with it.
    Samantha Hatfield
    Samantha Hatfield
    Speaker Bio: Samantha Hatfield is the General Manager of Midnight Productions, the company behind 13th Gate Escape. She has over 7 years experience in general management and a great passion for the escape room and haunt industry. She specializes in front & back of house escape room operations, corporate events, and customer & employee retention. She has an "open book" approach, always happy to share her knowledge and eager to learn from others as well.

    13th Gate Escape is the 7 day a week, year round, fully immersive escape experience located in Baton Rouge, Louisiana. Open and thriving for nearly 4 years, they have 5 games (with 4 more under construction) and employ around 20 people year round. Their escape rooms have received many note-worthy awards including "America's #1 Escape Room 2016" by HauntWorld Magazine, "2017 Golden Lock-In Award" from Room Escape Artist, and was most recently ranked the #4 Escape Room company in the world in The Enthusiasts Choice Awards by The Top Escape Rooms Project. 13th Gate Escape sets themselves apart by not only providing immersive story lines and original puzzle designs, but especially with their Hollywood-quality set designs and grand reveals during gameplay.

    When Samantha isn't in her office, she enjoys being a mom to her fur babies, giving way too much unsolicited advice, watching the news, and anything else she can fit into those 3 remaining hours before bedtime!
Friday March 22, 2019
  • Must Be Santa! How Selecting the Perfect Santa Can Make or Break the Guest Experience
    Christmas Seminar
    9:00am - 10:00am
    Room 261
    Speaker: Joe Barney
    Joe Barney
    Joe Barney
    Speaker Bio: JOE BARNEY is an award-winning Family Entertainer and has traveled the country spreading smiles for the past 40 years. Joe has portrayed Santa for almost as many years.
    He has worn the Big Red Suit for The White House, The Foxwoods Casino, Rockefeller Center and The Six Flags Theme Parks and He has played the “Big Room”, Macy’s Herald Square.

    Joe Is not your stereotypical Santa......His approach is “Dare to be Different!!”
    Or on a different spin “Don’t let the suit wear you...You wear the suit, make it your own.”
    Joe is a performance-based Santa... What is that??, Well come to the workshop and find out.
    Joe will discuss finding the right Santa for the right venue and performance level. How important costuming and accessories are. Don’t judge a Santa by his beard.... Just because he has a real beard, doesn’t make him a good Santa...
  • The Nuts and Bolts of Event Safety
    Halloween Seminar
    9:00am - 10:00am
    Room 276
    Panel:
    • Tim Gavinski/Wisconsin Fear Grounds
    • Ken Donat/Donat Insurance
    • Michael Jubie/Headless Horseman
    • Randy Bates/The Bates Motel
    FREE Early Bird seminar
    Join the Discussion: Security and Safety should be the two top priorities for every event. Our Industry thrives on creating memorable experiences that provide our guests with a safe and secure environment.

    We have brought together an Expert Panel of Owners / Operators with a plethora of experience who will share their knowledge and best practices that will shine a spotlight on the importance of bringing security and safety to the forefront.

    Prepare to manage your risk, whether its day to day operations or the steps you should take during any crisis. Be a part of the conversation by asking questions and sharing your own concerns.

    The take away from this discussion will be the useful information you need to improve the Operational Security and Safety of your event.
    Speaker Bio: Tim Gavinski:
    • Past President - International Association Of Haunted Attractions
    • Co-Owner Wisconsin Fear Grounds www.wisconsinfeargrounds.com
    • Wisconsin Zombie Mud Run www.wisconsinzombiemudrun.com
    • Partnering Organization www.Dontbeamonster.org
    Speaker Bio: Michael Jubie:
    • Retired Detective NY
    • Police Instructor / Crowd Management /Police Horse Mounted Patrol Commander
    • Mounted Patrol Commander & Security Advisor for many LARGE musical festivals such as: Woodstock '94, PHISH, Bonnaroo, Bethel Woods, The Hudson Project.
    • Owner of U.S. Security & Investigations Inc., a Garrett Metal Detector representative at TransWorld
    • Michael is a C/O owner of Headless Horseman Hayrides & Haunted Houses, Headless Horseman Escape Rooms and Frosty Fest our holiday event, with his wife Nancy Jubie.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
  • Setting Expectations for Escape Room Design in 2019
    Escape Room Seminar
    9:00am - 10:00am
    Room 260
    Speakers: Lisa and David Spira, RoomEscapeArtist.com
    FREE Early Bird seminar
    In this talk, Lisa and David Spira of RoomEscapeArtist.com will provide context and recommendations for anyone opening or operating an escape room business in 2019. People enter escape rooms from a diverse array of backgrounds. This talk will cover how haunted attractions owners have raised the bar and pitfalls they need to look out for. It will also address strengths and weaknesses of industry players from other backgrounds; painting a picture of where this industry has evolved from and where it might go.
    David and Lisa Spira
    David and Lisa Spira
    Speaker Bios: Created by an experience designer and a predictive data expert in 2014, RoomEscapeArtist.com publishes daily well-­researched, rational, and reasonably humorous escape room reviews, design tips, players tips, and industry commentary.

    Our mission is to share our love of letting strangers lock us inside giant puzzles and to push the makers of those giant puzzles to create the best experiences they can.

    Lisa and David Spira have been featured speakers at many escape room conferences including TransWorld's Room Escape Show in 2016, 2017 and 2018, Up the Game in The Netherlands in 2017 and 2018, and WroEscape in Poland in 2017. They also speak at their own event, Escape Immerse Explore, which takes escape room enthusiasts on personally-tailored escape room tours of top tier.
  • 5 Key Factors to Make Your Escape Room a Success Next Year
    Escape Room Seminar
    10:15am - 11:15am
    Room 280
    Speaker: Alexandr Girshfeld, Co-owner of Indestroom
    FREE Early Bird seminar
    Every escape room owner wants it to be successfull. Every success story is trend-dependent. We ran a large-scale study among escape room owners in the USA, Europe and Russia to analyze the global trends underlying escape room industry and present the top 5 key factors to success. We will bring you stories, stats, real-life tools and cases from the escape room owners in the USA. Launch the next level of your escape room business!

    OUTLINE:
    1. Overview of the history of the industry
    2. Outlook on the trends of the escape room business in different cities of the USA, Europe, and Russia
    3. Research data
      1. Escape rooms by numbers in the major countries of the world
      2. Average budget to launch an escape room in various countries of the world
      3. Marketing budgets
      4. Market analysis of Canada, USA, Europe and Russia - comparison, trends and forecasts.
    4. Top 5 key factors for success - based on the analysis of global trends broken down by regions and on statistical research data. Primary aspects to be highlighted (not factors proper, but topics for discussion during the presentation)
      1. The most effective and time-tested marketing tools
      2. Own administrative resources and how to use them
      3. Popularity rankings of various types of escape rooms among diverse groups of audience
      4. Developing an immersive script
      5. Creation of an escape room with a long service life and short payback period
    5. Case studies: real success and failure stories of escape rooms in the USA and Europe
    Alexandr Girshfeld
    Alexandr Girshfeld
    Speaker Bio: Escape Room expert Alexandr Girshfeld is the co-owner of Indestroom, one of the largest Escape Room factories in the world. Owned a chain with 50 escape rooms. More than 400 escape rooms produced by Indestroom. More than 200 scripts written personally and in collaboration with professional writers. Played over 200 ER all over the world. Education: Leeds University Business School – Master of Marketing and Advertising.
Saturday March 23, 2019
  • Step into Christmas! Building a Christmas Brand: Foundation to Fortune with Scott Gasparich
    Christmas Seminar
    9:00am - 10:00am
    Room 261
    Speaker: Scott Gasparich, VP of Creative & Strategic Development at Oak Island
    FREE Early Bird seminar
    Creating an impactful brand in the Christmas entertainment business can be met with stiff competition. Become familiar with the proven steps you can take in building a strong competitive brand foundation, growing momentum, and flourishing. Topics covered include:

    • Identifying your point of difference
    • Knowing your audience
    • Celebrating Innovation
    • Building your foundation
    • Growing your brand
    • Counting your successes
    Scott Gasparich
    Scott Gasparich
    Speaker Bio: Scott’s unique up close experience with the Christmas industry began nearly 30 years ago in sales and display at the World’s Largest Christmas Store, Bronner’s Christmas Wonderland in Frankenmuth, Michigan. Connecting with and learning guest behaviors through the emotionally immersive retail environments sparked his interest to pursue a life-long career in the entertainment industry.

    He has held a variety of executive positions in the theme park and entertainment industries before joining Oak Island. Responsible for kick starting Event Development at Busch Entertainment 20 years ago Scott holds a unique perspective in leading the development and startup of many nationally recognized, award winning shows and consumer events- including “Christmas Town,” at Busch Gardens in Williamsburg, VA.

    Scott is widely regarded in the entertainment industry as a chief pioneer in Experiential Creative Brand Development. He is passionate about sharing his years of experience and perspective in bringing teams together and aligning business objectives for revenue departments, marketing teams, and entertainment groups in creating the most Unique and Creative Guest Experiences.
  • Bloody Mary's "Hands On" Makeup To Die For "Decayed and Rotted Burnt Ghoul Victim"
    Halloween Seminar
    9:00am - 10:00am
    Room 276
    Speaker: Bobbie Weiner, Bloody Mary Makeup
    FREE Early Bird seminar
    Bloody Mary will take you through the steps of making your actors look like they were in the chair for 2-3 hours. There will be sample make-up kits distributed among the audience to work on a buddy to create a character who looks like their burnt skin has been rotting for years. Bloody Mary will take you through each step and show you how you can do FX Makeup quickly and efficiently to last many extra hours into the night of fright and still look fresh. There will be prizes for the creator of the best character and their model will be featured in Bloody Mary’s next Bloody Mary Comic Book.
    Speaker Bio: Bobbie Weiner aka Bloody Mary, Humanitarian/Entrepreneur and internationally known makeup artist, is the owner of Bobbie Weiner Enterprises LLC, a product development company she started 22 years ago in a garage in San Diego, CA. after finishing the Special Effects makeup for the dead, frozen, floating actors in James Cameron’s hit film, “Titanic.”

    The US Department of Defense recognizes Bobbie as their #1 supplier of Camouflage Face Paint for our Military in which Bobbie has received numerous Gold Medals. Bobbie was approached by the Hunting Industry and they get the same face paint that she supplies the US Military. Bobbie developed a line of Sports Fan custom color makeup for fans to paint their faces when they go to Sporting Events to show their team spirit. These face paint kits sell in Colleges, High Schools and Major League programs. In 1999 Bobbie developed a line of Halloween Special Effects Makeup she named “Bloody Mary” that sells all over the world.

    Bobbie has been written up in national and international magazines and newspapers. She has been featured on CNN and Entertainment Tonight. Bobbie continues to be in great demand for her famous Bloody Mary “Makeup to Die For” Workshops and “Motivational/Inspirational Seminars.” In 2000 she was asked to be the key note speaker for the 7-11 International Convention which has led her to inspirational speaking engagements and lectures for all types of events including Conventions, Corporations, Women’s Conferences and Colleges.

    In February 2005 “The Tales of Bloody Mary” Comic Books, created by Bobbie, hit the shelves. As of June, 2005, Bobbie started licensing the brand name out, “Bloody Mary”. You can even buy Bloody Mary Hot Sauces and Bloody Mary’s “Bloody Mary Mix” which was nominated for “Best Hot Sauce Label” after it was out on the shelves for just 2 weeks. “The Tales of Bloody Mary” cover of her first comic book won “First Place” for the Best Horror Poster by the National Haunters Convention in 2010.

    In 2008 Bobbie licensed her brand name to Universal Studios Orlando where Bloody Mary was their attraction at Halloween Horror Nights. Bobbie’s Haunted House, “Bloody Mary’s Circus Of Fear” (from her 5th Comic Book) was licensed to Six Flags Over Texas and was featured there for 4 years. All proceeds from Bobbie’s Haunt went to The Boy Scouts of America. In 2011 Bobbie was featured on the home page of Yahoo by Fortune Magazine. The same year Bobbie made a deal with Yum Corp. She developed a Sports Fan Face Paint Kit and contest for the Minnesota Vikings and kits were sold in Taco Bell, KFC and Pizza Hut. In 2014 ”Bloody Mary’s Revenge Haunted House” made its debut in Cleveland, OH at Spooky Ranch Halloween Theme Park. In 2016 Bobbie licensed Bloody Mary to Highland Farms in RI for Bloody Mary’s Trails Of Terror. In 2019, Bobbie licensed Bloody Mary to “Fear On The Farm” in Winfield, West Virginia and there will be a Bloody Mary Haunt and Bloody Mary Store opening for the 2019 Halloween Season.

    Mark Burnett featured Bobbie in 2009 in a new TV show he developed about her and how she started her business, “How’d You Get So Rich” hosted by Joan Rivers. Bobbie was featured on the cover of Millionaire Blueprints Magazine in 2008, ”Bobbie Turned a Nickname into a Multimillion-Dollar Brand”. Bloody Mary’s makeup was featured on the TV Show’s 30 Rock and Sons of Anarchy. In June 2013, Bloody Mary’s Makeup Line and Bloody Mary’s Bloody Mary Mix was presented and promoted in the mega hit TV show, “True Blood” and in their new “How to Throw a True Blood Party” Kit. In October of 2013 Bobbie’s line of Zombie Makeup is featured in all 3 books, “The Walking Dead” Fan Guide for Zombie Styles.

    NAWBO (National Assoc. Of Women Business Owners) honored Bobbie June 19th 2014 at a Gala Dinner by placing her in the Hall Of Fame in the city of Dallas, Texas. An article in The Huffington Post featured Bobbie in 2015. In 2018 Bobbie was featured in the NY Times “The Business of Blending In”. Bobbie is now a sponsor of PRM, Puppy Rescue Mission to help soldiers bring their battle buddies home. Today, Bobbie is written up in College Text Books and they compare her with Sam Walton.

    Bobbie’s autobiography, “I Can Do This”, The Bloody Mary Story, is available now.

    www.dearbloodymary.com (877) 625-3879 bw@bobbieweiner.com

    Made In The USA

  • The Franchise Concept That's So Easy to Implement, It's Scary
    Halloween Seminar
    9:00am - 10:00am
    Room 264
    Presenter: Halloween Express
    FREE for all attendees

    Events will hit a wall. The numbers of attendees are not growing like they had in the past.
    What must you do to keep your customers interested in your event?
    How do you keep them coming back year after year?
    Will you add additional elements to the event?
    What can you add that will have a ROI that adds a new revenue stream for your business?                                   
  • Escape Rooms are Magic (And Other Love Stories)
    Escape Room Seminar
    9:00am - 10:00am
    Room 260
    Speakers: Bizzaro, Greg Dow, Krystal Lawrence
    FREE Early Bird seminar
    Three magicians from Las Vegas walk into an escape room... It sounds like a joke, but that is exactly how Test Subjects was formed. Journey into the dark gooey crevices that form the collective minds of Bizzaro, Greg Dow and Krystal Lawrence and learn how they approach making escape rooms. Come witness how they apply magical thinking and theatrical flair when creating their puzzles and room scenarios. You will get to see (magic) tricks of the trade, unique props and other weird stuff they have created in their pursuit of immersive gameplay.

    The group, Test Subjects, are magicians from Las Vegas who approach escape rooms from the mindset of performers whose job it is to mystify and entertain people. They create rooms and puzzles much like they create magic, by first thinking about the effect and experience they want the people involved to have and then working out a method. Escape Rooms are amazing scenarios for people to be in and they are magic without the expectation.

    Their team would talk about these major points (Tangents not included)

    • Thought process, show off some props, video, and more of things they have done and not only how they did it, but why.
    • Crafting a story that surprises and engages players (and how it drives the puzzles and gameflow)
    • Examples of immersion from the front door; to when patrons depart your business.
    Bizzaro
    Bizzaro
    Speaker Bio: Bizzaro has been seen on TV shows and creates props and magic for other performers. His creations have been seen on "Ellen", "The Cabonaro Effect" and "Duck Dynasty" (it's a long story).

    He is the resident mad scientist and creates many of the props and puzzles in his secret laboratory in Las Vegas. His official job description at Test Subjects is "problem solver".
    Greg Dow
    Greg Dow
    Speaker Bio: The last Test Subject is Greg (AKA: The Shocker). Aside from being seen on TV shows like Penn and Teller's "Fool Us" and "Master's of Illusion" on the CW he also performs magic all over Las Vegas. (and everywhere else!)

    Greg is Test Subjects' theme park junkie and immersion expert. If it's nerdy and cool, he most likely knows about it.
    Krystal Lawrence
    Krystal Lawrence
    Speaker Bio: Krystal is the keeper of the keys and one of the rarest creatures in the world: a Las Vegas Native. When not creating room scenarios for Test Subjects she can be found at the Golden Tiki Bar presenting her special brand of cynical sorcery as the resident magician.
  • The Haunted Attraction Association State of the Industry Seminar
    Halloween Seminar
    4:30pm - 5:30pm
    Convention Center, Room 231
    Speakers: The HAA Board of Directors
    FREE for all attendees
    Join the HAA Board of Directors in an open discussion about the 2018 haunt season and the upcoming 2019 season. Moderated by Brett Hays, President of the Association. We will discuss what went right and what went wrong. Be prepared to ask questions and share your experiences. This is a must attend seminar – hear what other haunters are doing across the U.S. and abroad from marketing to safety to operational tips. It will be packed with valuable information for every haunter whether you are a beginner or a long time haunt veteran. Excellent networking opportunity.
    C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)
Sunday March 24, 2019
  • Here's What's Wrong with Your Advertising and How to Fix It
    Halloween Seminar
    9:00am - 10:00am
    Room 276
    Speaker: Dick Terhune, Voice From Hell
    FREE Early Bird seminar
    Your actors are top-notch...your scenes are impeccably designed...but that queue is looking more-than-a-little light! What’s wrong? Most likely- your Advertising. For the last decade, DICK TERHUNE “THE VOICE FROM HELL” has worked with top haunted attractions worldwide to optimize their ad content and significantly boost ticket sales and market awareness. So bring your most terrifying advertising horror stories, marketing fails and PR disasters. If you don’t know what’s broke, you can’t fix it! This is where you learn how.

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All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. Attendees must be at least 16 years old. A valid photo ID is required for entry. All Seminars and Events are subject to change.

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