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Large props do more than decorate your attraction, they stop traffic, spark curiosity, and create instant marketing moments. When designed and deployed strategically, oversized props can become powerful visual anchors that draw guests in long before they ever enter the queue or board a ride.This seminar explores how to use large-scale props as effective marketing tools for haunted attractions, hayrides, and seasonal events. Attendees will learn where and how to place oversized elements for maximum visibility—along roadways, loading zones, and ride paths—how to design props that read clearly from a distance and at night, and how to integrate them seamlessly into walk-through experiences and moving attractions like hayrides. The session will also cover how to turn these massive visuals into must-share photo opportunities that organically promote your event on social media and extend your marketing reach well beyond the property. BIOS: Bob Nordquist is best known as the owner and creator of Pure Terror Scream Park, a large haunted attraction located in Monroe, New York. Pure Terror Scream Park is notable within the industry for its scale, immersive design, and intensity—featuring multiple distinct haunted house attractions at a single site. The attraction has earned a reputation as one of the region’s most extreme Halloween experiences and is recognized for holding the Guinness World Record for the world’s longest walk-through haunted attraction. Pure Terror Scream Park Nordquist’s approach to attraction design emphasizes high-impact scares, detailed environments, and continuous innovation, often refreshing major elements year-to-year to maintain excitement and replay value among attendees. Under his leadership, Pure Terror has expanded its offerings and developed a dedicated following among Halloween and horror enthusiasts. In addition to his work running Pure Terror, Nordquist has authored content for the attraction’s website, offering guides and articles related to haunted houses and Halloween attractions—suggesting a role not only as an operator but also as a voice within the broader haunt community.
Paul Kotran is the owner and creative force behind Reaper’s Revenge, one of the most well-known haunted attractions in the Northeastern United States. Located in Scranton, Pennsylvania, Reaper’s Revenge has earned a national reputation for its massive scale, intense scares, and continual evolution, drawing guests from across the region year after year. Paul's decades of experience in the haunted attraction industry, Paul has overseen the design, construction, and operation of large-scale haunted houses, hayrides, and immersive outdoor experiences. His approach combines high-impact visuals, aggressive pacing, and strategic guest flow to create attractions that are both terrifying and operationally efficient.Paul is also recognized within the industry for his hands-on leadership style, innovative marketing tactics, and willingness to push creative boundaries while maintaining strong business fundamentals. His insights into attraction design, crowd management, and seasonal operations make him a respected voice among haunt owners and operators nationwide.
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