Seminars & Events

Additional seminars and events will be posted here over the next few weeks. Please continue to check back!

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Friday Seminars

Friday Morning Seminars
  • How to Hit #1 Google Ranking
    11:00am - 12:00pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Brad Kendall, EscapeAssist

    In today’s competitive market, SEO is essential! The most popular way escape rooms are booked is through a Google search for “escape rooms {{city}}”. The good news is, you can build good SEO practices---no computer science degree required!

    Search engine optimization can:

    • Increase your bookings, by getting your name near the top of search results.
    • Improve the user experience and usability of your website & booking system.
    • Encourage customers to trust your business.
    • Encourages social media engagement.
    • and more...

    Join Brad as he shows you how to:

    1. Check for glaring technical issues on your website
    2. Implement “structured data” and “rich cards”
    3. Write keyword-rich copy
    4. Legitimately build links
    5. Measure your SEO success
    Brad Kendall
    Brad Kendall
    Speaker Bio: Brad is the Co-founder and Chief Technical Officer at EscapeAssist. Brad and his team have dedicated themselves to making life easier for escape room owners. Brad became obsessed with escape rooms in 2015, but was frustrated with the lack of user-friendly websites and booking systems. In 2016 he set out to build a better solution for escape rooms by designing the EscapeAssist All-In-One Software. EscapeAssist is a fully-integrated product with website, booking system, game management, digital waiver, automated social media follow up, and more---all in one app.

    Brad has over 10 years technical experience, and has worked with and/or founded tech companies in California, New York, Canada and London. He has acted in both technical and non-technical roles to implement successful tech projects for various fortune 500 companies.
  • Tech is Not the Enemy: How to Use It to Enhance Your Customer Experience, Not Hurt It
    11:00am - 12:00pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Brian Warner, Evilusions (North East Ohio)
    Brian Warner
    Brian Warner
    Speaker Bio: Brian Warner is the owner of Evilusions; an entertainment manufacturing company located in North East Ohio. Since 2005 Evilusions has been building haunted attractions, set, props, animatronics, and control systems. In 2014 Evilusions and Brian started applying all of their experience to the Escape Room Industry, having now built a large number of turn key rooms, designs, and delivering high quality props to hundreds of facilities. Brian handles all the 2D CAD designs and drawings, machining and metal fabrication, as well as the CNC manufacturing.
Friday Afternoon Seminars
  • Creative Capital: How to Learn Without Stealing!
    12:45pm - 1:45pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speakers: Keith Edwards and Stephen Lynch, Puzzol Creative and Memphis Escape Rooms (Memphis, TN)

    Let’s face it, puzzle creation can be hard! It’s very easy to play a room and want to re-create their puzzles in your design. But is it stealing?

    Join Keith as he helps explain what to do when you play a game with a puzzle you love. He will show you how to get creative and make that same wow factor without making the same puzzle!

    Keith will cover the tough subjects of: Stealing, Copying and Creating

    Keith Edwards
    Keith Edwards
    Speaker Bio: Keith Edwards is the co-founder and COO of Puzzol Creative LLC and Memphis Escape Rooms. In 2015, just two weeks into the company’s life, he left his full-time job to come on board and run the day to day operations, as well as write, design, and create new rooms, and provide employees with the greatest assortment of snacks and beverages humanly possible. His background in performing as well as sales and management seamlessly merge with his passion for making people happy.
    Stephen Lynch
    Stephen Lynch
    Speaker Bio: Stephen Lynch is the co-founder and CFO of Puzzol Creative LLC and Memphis Escape Rooms. Before coming on board full-time in 2016, he was stock analyst at Wells Fargo Securities and is a CFA charterholder. In addition to overseeing the financial and risk management functions for Memphis Escape Rooms, he also writes, designs, and creates new rooms. His relentless appetite for information and improvement constantly pushes the company to try new things and get better.
  • Fear Based Rooms: The Good, The Bad and The Nauseating
    12:45pm - 1:45pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Shawn Fischtein, Escape Games Canada (Toronto, ON)

    Designing a haunt and designing an escape room are two very different things. Learning how to merge the two can be even more difficult. If you do it correctly, you’ll be able to instill fear into your customers (and your competitors) even more so than a top tier haunt. Done incorrectly and you’ll have your customers laughing at you. In this seminar we’ll investigate the nuances of designing truly scary attractions while explaining the sciences behind it all.

    • Human psychology of fear and the mind.
    • Lighting controls and balancing them with gameplay.
    • Actors: is it right for you (cost benefit analysis).
    • Setting the stage, set décor and other little things you didn’t think of.
    • The difference between a scary game and a regular escape room.
    • What not to do.
    • Is it right for my market?

    This is an advanced game design seminar and will go in-depth into already establish game theory principles which will not be explained in detail. This is great for intermediate owners/designers and up. People new to escape room design may still enjoy it.

    Shawn Fischtein
    Shawn Fischtein
    Speaker Bio: Co-founder and operator of Escape Games Canada and the face behind www.escapegamespro.com, Shawn and his team have dedicated themselves to breaking down the science of Escape Games and Escape Rooms. With a background in aerospace engineering and years of specialization in financial and customer data analytics with game theory applications, Shawn’s unique experiences have led to unique successes in the fabrication, design, and operation of escape room facilities. Shawn became familiar with escape rooms in 2009-2010 while working in Shanghai as a marketing loyalty analyst. That inevitably led him and his wife back to his home city of Toronto, Canada to design and build the next generation of Escape Rooms.

    In addition to working with other local owners and keeping Escape Games Canada running in best-of-class quality, Shawn dedicates his time to developing rock-solid games that rely on scientifically tested principles. Focusing on adapting techniques developed in the video game industry over the past 20 years, Shawn and his team are striving to make games more streamlined, more accessible, and most importantly more fun for players. His passion for developing the industry and setting standards of quality is his current prime directive.

    Shawn also enjoys video games, competitive e-sports, trading card games, and practically anything to do with the gaming industry. This passion comes through if you ever take a visit to Escape Games Canada.
  • Moving From Basic Design to Incredible Design and Leveling Up Your Skills!
    2:00pm - 3:00pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Stuart Bogarty, trap’t Escape Room Adventures (Stamford, CT)

    Join Stuart as he gives you an honest look at his journey as an ER owner and designer:

    A Game Designer's Journal: Conceptualize, Build, Test, Learn, Repeat

    What defines a great game? Puzzles, flow, set design, immersion? How do you take the player's into account? Should it be easy or hard? Stuart will discuss how he created his first games and how his planning, development and build process eventually led to his third game (Time Chasers: Race for the Cure) winning a Golden Lock In for 2017 from RoomEscapeArtist.com.

    Stuart Bogarty
    Stuart Bogarty
    Speaker Bio: Stuart is the owner of trap’t Escape Room Adventures in Stamford, CT. He founded the business with his wife and three daughters. In early 2015, Stuart took his family to pay their first Escape Room. Around 6 months and several rooms later, he put together a business plan for trap’t. In August, 2016, they opened their doors to the public and have had tremendous success. They currently have 3 rooms open and are building another 4 rooms over the next 12-18 months.

    Prior to opening trap’t, Stuart had a successful career as a well-respected, results-oriented media/marketing/ecommerce executive with proven success as CEO, CMO, EVP Global Managing Partner, and Managing Director for Ogilvy & Mather, Mindshare, Universal McCann, Grey, Saatchi & Saatchi in addition to GSI Commerce, YouBeauty.com, OpenSky and Maxpoint Interactive. Over the course of his career, he managed multimillion-dollar accounts for Fortune 500 clients including Johnson & Johnson, Unilever, Intel, Brown Forman, IBM, Cisco, Yahoo and SAP.

    He is an almost 30-year media veteran with 25+ years in the interactive advertising community and ecommerce communities and has been instrumental in pushing forward and championing many industry wide initiatives in the digital arena.
  • How to Compete in a Busy Marketplace: Winning Through Uniqueness
    2:00pm - 3:00pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Kristi Collins, Can you Escape? Tampa (Tampa, FL)

    In 2015, there were less than 300 escape rooms: 2018 will bring it to 3,500.

    How will you ever compete?

    If you’re hoping to be “#1”, call yourself “the best”, “premiere” or some other label, you’re missing the point. If you think you’ll build it and the customers will just show up, then you might just lose everything. Following some simple principles, Kristi will show you where to focus your energies once you’re open. We’ll cover: time management and priorities, staffing, unique room design, marketing, the importance of exceptional customer service, and lots of pointers to run your business more effectively.

    This talk is geared towards new escape rooms and those struggling to find their identity in the marketplace: come learn tips and tricks for growth and personal satisfaction.

    Kristi Collins
    Kristi Collins
    Speaker Bio: Kristi Collins is a creative and outgoing entrepreneur who takes risks and is passionate about creating one-of-a-kind team building experiences through her company, Can-You-Escape? She is adventuresome and spontaneous, having traveled to more than 30 countries, and enthusiastic to share the sights and sounds of the world with her customers. Drawing on her years of corporate events and unique business model, her escape room company ranks #1 in Tampa (2015-2017) and #13 (2017-2018) in the United States. Known as an early adaptor in her industry, Kristi is most satisfied helping others find their own ‘escape’.
  • Bigger, Brighter, Louder: How to Create "Water Cooler" Moments Without Breaking the Bank
    3:15pm - 4:15pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Skip Dylen, Wicked Escapes (Saugus, MA)

    In an increasingly competitive marketplace, new and veteran owners alike are all looking for proven and cost-effective ways to bring their Escape Games to the next level. Creating memorable Hollywood-style customer experiences and gameplay moments not only creates loyal repeat customers, but word of mouth serves to organically market to new customers as well.

    Join Skip Dylen from Wicked Amusements- as he shares the secrets that his team utilizes to guarantee that both new and experienced players leave feeling immersed, entertained, and "wowed", eagerly talking about their experience for weeks to come! Topics covered will include the effective usage of lighting, sound, scale, and layout to enhance the customer experience, as well as how to effectively draw impactful design and audiovisual cues from film, video games, and amusement park rides... all to create world-class live action games and attractions!

    Skip Dylen
    Skip Dylen
    Speaker Bio: A 20+ year veteran of the Halloween, Amusement and Escape industries, Skip Dylen is the gregarious (and at times hilarious) leader of the creative rogues' gallery known as Wicked Amusements, one of the most high-profile production companies in the Escape Game/Interactive Amusement industry.

    A self-described "Jack of all trades, master of two-and-a-half", Skip is the primary imaginative force behind most of Wicked's most well-known creations, including their "blackout" escape game "The Hole", smash hit mobile trailer game "Meltdown", and "The Hot Seat"- Transworld's 2018 HAA Best New Escape Room Product.

    Having worked for over two decades with some of the Haunt industry's top names, designing and producing for attractions worldwide- Skip now combines that experience with his passion for videogames, films, television and theater when creating next-gen games with the top-tier talent at Wicked.
  • Setting the Scene: Using Story to Enhance Immersion in Your Escape Game
    3:15pm - 4:15pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Summer Herrick, Locurio (Seattle, WA)

    Escape Rooms may have started out as bare-boned office spaces filled with paper puzzles and locked boxes, but as the industry has grown, audiences are demanding more...

    If you strive to create games that stand out in your market, experiences that capture the hearts of your players and turn them from casual escape room participants into true superfans, you need to up the immersion level...and one of the best ways to do this is by building your game around a story.

    Summer will walk you through the basics of designing an escape room “from the story up,” including detailing the differences between theme and story, dos and don’ts of storytelling, and how to craft puzzles that fit your narrative.

    Whether you’re building your first escape room or your fifteenth, this seminar will help you come at the design process from a whole new angle to find new ways to thrill your audience!

    Summer Herrick
    Summer Herrick
    Speaker Bio: With her extensive background in writing and performing for film, television, and theater, Summer brings a narrative flair to the Locurio team that has proven instrumental in shaping their story-driven immersive experiences.

    Originally from Michigan, Summer began a love affair with puzzles at a very young age, playing text adventure games with her mother. She is a long-standing member of Mensa, the National Puzzlers’ League, and the Screen Actors Guild, a unique blend that virtually destined her to design escape rooms.

    A fully addicted escape room player as well as an owner (she’s played over 300 games worldwide), Summer relishes meeting other escape room enthusiasts and sharing stories.

Seminars Sponsored By

Checkfront

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Saturday Seminars

Saturday Morning Seminars
  • Creating Excitement in Your Escape Room!
    9:00am - 10:00am
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: John Denley, Escape Room Catalog & Boneyard Productions International

    How many times have you left an escape room feeling underwhelmed or slightly disappointed?

    I’ll show you how to create a fun & exciting experience that will keep your guests entertained and most importantly...wanting more!

    You will learn the secrets of:

    1. Balancing tech and physical puzzles.
    2. Creating gameplay that’s fun. It shouldn’t feel like a chore!
    3. Spreading out puzzles and clues so that “everyone” in the group can participate.
    4. Ways of keeping your guests immersed in the story.
    5. The importance of “wow-factor” and common mistakes that prevent owners from achieving it.
    6. Climactic story telling should end with a powerful event, your escape room is no different!

    Let me put decades of experience in building interactive entertainment to work for you in this fast-paced seminar geared towards those who want to be the best!

    John Denley
    John Denley
    Speaker Bio: John Denley is the author of “The Official Guide to the Escape Room Industry” and “Escape Room Props, Clues & Common Sense”. He is also the CEO of Escape Room International and Escape Room Catalog.

    John has consulted and designed attractions all over the world including Disney Resorts, Six Flags, Foxwoods Casino, Ocean Park, Chimelong Amusement Park and Norton Utilities. He is one of the industry’s most sought-after consultants and has appeared on The Today Show, Psychology Today and countless national and international media.

    As an owner of multiple escape rooms himself, he has the insight on what really goes into succeeding on all levels in this everchanging industry, John and his team have been installing interactive entertainment for the past 25 years. He is well known for his cutting edge designs, including the transforming escape room and bringing a movie quality feel to his creations.
  • KEYNOTE: It’s Our Time: How the Escape Room Community Will Take the Industry to the Forefront of Entertainment
    10:15am - 11:15am
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Keynote Speakers: Mark Flint, Co-founder, EVP - Strategy and Game Development, The Escape Game & Rogers Clayton, CEO, The Escape Game

    We have all contemplated the questions. What does the future hold for the Escape Room Industry? Is it just a fad or has it only scratched the surface of what the industry can become? Instead of spending time trying to predict where the Escape Room Industry is headed, let’s define it!

    Join Mark Flint and Rogers Clayton from The Escape Game’s leadership team as they discuss the secrets of propelling the Escape Room Industry beyond other industry categories in entertainment. This experienced team will discuss the importance of prioritizing guests to accessing and optimizing opportunities awaiting the industry. They will provide industry insights and discuss steps to take and mistakes to avoid which will help define the course for your business and the industry as a whole.

    Mark Flint
    Mark Flint
    Keynote Speaker Bio: Mark Flint’s idea to develop a world-class experiential entertainment concept for the U.S. market led to the founding of The Escape Game (TEG) along with partners Jonathan Murrell and James Murrell in November, 2013. TEG’s mission is to design and deliver amazing interactive experiences for every single guest. TEG provides team-building and interactive entertainment experiences involving small teams working together to win a game by progressing through a series of tactile and intellectual challenges in a highly-immersive environment in less than 60 minutes. After almost instantly becoming the #1 attraction in Nashville by prioritizing the guest experience, TEG has grown to own and operate nine of the most successful escape game locations in the world, and has become recognized as one of the premier escape game concepts in the United States.

    Mr. Flint’s roles and responsibilities with The Escape Game have varied with The Escape Game’s rapid success and growth. Mr. Flint, along with partners Jonathan and James Murrell, co-developed the delivery model for The Escape Game experiences, and he has co-created each of the games in The Escape Game experience portfolio. His leadership responsibilities have included establishing the strategic agenda for the company, new location development, oversight of Finance, developing the performance measurement system for store operations, new game development, and guiding games for guests.

    Mr. Flint attended Spring Hill College on a basketball scholarship earning a Bachelor’s degree in Finance and Economics, followed by obtaining both an MBA and a Masters of Public Health (MPH) from Tulane University. Prior to starting The Escape Game, Mr. Flint founded and ran one of the largest healthcare business appraisal firms in the United States, and is a member of the Institute of Business Appraisers (IBA), having earned the CBA, CVA, and ABAR professional designations for business appraisal.
    Rogers Clayton
    Rogers Clayton
    Keynote Speaker: Rogers Clayton, CEO, The Escape Game
  • Breaking the Rules of Escape Rooms with Innovation!
    10:15am - 11:15am
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Effie Mordehay, White Noise Network, Tel Aviv, Israel

    Effie Mordehay and White Noise Network believe in innovation and breaking the rules of the concept of escape rooms, to try and produce unique experiences for players. The White Noise is a concept in which two teams enter two identical escape rooms in different parts of the world, and battle against each other - each action one team does, effects the second team at the same moment. In a game full of attacks, defences, strategy and negotiations, White Noise Network attempts to provide players with an experience that stays in the realms of escape rooms, yet gives a whole different angle to it.

    How did the concept come into exist? And what base rules of the escape room can, and should be broken, in order for innovation to happen?

    Effie Mordehay
    Effie Mordehay
    Speaker Bio: Effie Mordehay is the CEO and co-founder of the White Noise Network. With years of experience in the theater world, and a very unique and successful escape room credited to his name, Effie has combined both of these loves in order to create White Noise Network, a concept that allows escape room lovers to immerse themselves in a game that puts both puzzles and strategic thinking in the center of the experience. The room is ranked as one of the top escape rooms in Israel, out of 450.

    Effie and his team have written scripts for many escape rooms in Israel and around the world, all with one common thread - giving the players a unique and unforgettable experience, that will change their perception of what escape rooms can be.
  • Neuroscience of Online Sales and Persuasion
    11:30am - 12:30pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: German Garcia-Fresco, PhD, Xtreme Park Adventures (Durham, NC)

    In this class Dr. Fresco will be covering the basic principles of our brain chemistry and how it can be influenced to generate more sales.

    Topics to be discussed:

    • Our 3 brains - Reptilian, Emotional and Rational
    • Relational vs Operational sales tactics
    • Communication principles
    • The World Wide Web by the numbers
    • Understanding your target audience
    • Design and function-ability of your online website
    • Psychology of colors
    • A Video is worth a billion words
    • We are logical creatures - NOT
    • The power of Cognitive Biases

    He will share with you examples and give tips on how to use this information to help your business!

    German Garcia-Fresco
    German Garcia-Fresco, PhD
    Speaker Bio: As director of the Adaptive Neuroscience Research Institute (ANRI), Dr. German Garcia-Fresco helps people explore and enhance their own potential. The mission of ANRI is to collaborate with some of the world’s leaders in a variety of fields, including finance, neuroscience, psychology, nutrition, and business, using the latest technology available today.

    As a scientist, Doctor Fresco’s research has led to advances in the field of neurobiology, contributing to mechanisms involved in neurodegenerative diseases. His work has been featured in top scientific journals as well as The New York Times and several news channels around the world.

    Recently, he has been focused on the behavioral aspects of brain functioning, specifically decision making, emotional control, and creative enhancement. He is currently trying to develop techniques to increase neuronal performance and developing health and educational brain programs for children and adults.

    Asides from his scientific interests, he is an avid entrepreneur and successfully operates a variety of multi-million dollar companies in the United States. He’s the owner of Xtreme Park Adventures in Durham, North Carolina, which it includes: escape rooms, haunted rides, paintball, laser tag, ropes course, ziplines and more.

    Dr. Fresco obtained his BA/MS in organic chemistry/molecular biology from Purchase College, SUNY (Sigma Xi honor society). He earned his Ph.D. in molecular neurobiology at the University of North Carolina, with a focus on the interactions of proteins between myelin and the axon in rodents. He has received numerous awards, including the President’s Award for excellence in genetics and biochemistry.
Saturday Afternoon Seminars
  • Case Study: The Nest - A Sensational Storytelling Adventure
    1:15pm - 2:15pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speakers: Jeff Leinenveber and Jarrett Lantz, Scout Expedition Co. (Los Angeles, CA)

    Can an escape room tell an engaging story that brings audiences to tears? In 2017, Scout Expedition Co. created “The Nest” - an amalgamation of escape rooms, immersive theater, narrative videogames, and serialized podcasts - that was able to do just that.

    Jeff Leinenveber and Jarrett Lantz, Co-Creative Directors of Scout Expedition Co., share lessons from their show “The Nest,” and previous work in theme parks and immersive theater. They’ll share which escape room mechanics were vital in telling Josie’s story - and more importantly, which were left out - as well as how to convey story through physical objects, use the design of a space to control the audience’s attention, and flip design challenges into storytelling opportunities.

    Jeff Leinenveber
    Jeff Leinenveber
    Jarrett Lantz
    Jarrett Lantz

    ABOUT “THE NEST”
    You have received the last will and testament of a mysterious woman named Josie. Although you've never met, she has inexplicably entrusted her storage room to you, filled with decades of collected memories and cryptic secrets. Remnants of her entire life are all here in one place - left for you to discover.

    As a young girl growing up in the 1960's, Josie was gifted a tape recorder for her 12th birthday and began documenting every part her life. But in her old age, she has become almost unrecognizable, warped by the tragic events of her past.

    "The Nest" is an immersive experience in Los Angeles that gives you the freedom to investigate her story. Equipped with a flashlight, search through personal effects, explore your surroundings, and listen to audio cassettes to piece together the dramatic narrative of Josie's life.

    Company Bio: Scout Expedition Co. is a new immersive theatre company based in Los Angeles, California. Led by Creative Directors Jarrett Lantz and Jeff Leinenveber, Scout is dedicated to the telling of unique and engaging stories set in richly detailed environments. Jarrett and Jeff's professional work in theme park design and immersive theater has provided them with the precise know-how to bring these new worlds to Life.
  • Special Events Play Book: How to Design, Host, Market and Make Money!
    1:15pm - 2:15pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Nicole Ginsburg, Escape The Estate and Museum Of Intrigue (Syracuse, NY)

    Have you thought about adding a special event to your business but not sure where to start? Are you currently running events but want to kick it up a notch? Special Events can strengthen your brand, boost your sales and be super fun for all evolved!

    Join Nicole as she opens up her Play Book to you and shares some proven tips to making Special Events successful, along with step by step guide to hosting your next event and sharing an event that you will be able to implement right away!

    Nicole Ginsburg
    Nicole Ginsburg
    Speaker Bio: Nicole Ginsburg is the creator and co-owner of Escape the Estate, Central New York’s first “escape room”. Nicole holds a degree in marketing from Columbia College and has over 20 years of experience in the performing arts and entertainment industry; almost half of this time has been spent in her role as Production Director for Frightmare Farms, one of the most critically acclaimed haunted attractions in Upstate New York. Nicole introduced the escape room industry to the region by utilizing existing space at the previously-existing haunted attraction. At that time, Nicole was one of very few pioneers attempting this technique.

    Escape the Estate, with its theatrically-detailed sets, was a runaway hit. Within a matter of weeks, the Frightmare Farms location had sold out its available bookings for their entire season. Fueled by this success, Nicole and her team opened a second location in just six months, crafting whole-new escape rooms in a shopping mall. Since then she has helped with games ranging from 3 minutes to Mega- games lasting a few hours.

    Most recently, Escape the Estate is yet again capturing regional attention with a cutting edge immersive experience Museum of Intrigue. Launched in late 2017, Museum of Intrigue, located in Destiny USA in Syracuse, NY has been coined “a playground for the mind”.

    Because of her work, Nicole has caught the attention of numerous media outlets in the area. In December 2015, she was named one of the “9 Most Creative People in Central New York.” Soon after, she was featured in an article about women in business, discussing her contributions to the often male-dominated industries of escape rooms and haunted attractions. Nicole has presented at educational institutions, universities, and conferences on topics ranging from young entrepreneurship to surviving a zombie outbreak.

    Nicole juggles many professional roles on a daily basis. Her favorite role is wife to her uber supportive husband, Jeremy and mom to her quick witted, very busy, young twin boys!
  • How to Unlock Your Game Master's Potential
    2:30pm - 3:30pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Russell Leasure, HR professional and Game Master (Atlanta, GA)

    As escape room companies grow and expand, owners always face the challenges of hiring and managing additional personnel. Join Russell as he shares his unique experience and perspectives as a gamemaster, an escape room manager, escape room enthusiast (aren't we all though?) and as a millennial in the workforce. You'll learn how to improve your customer experience by utilizing your gamemasters to their fullest potential, how to attract the right sort of talent, and how to keep that talent on your team for as long as possible. We will also delve into the issue of independent contractors and employees, and why you need to choose your company policies carefully.

    Russell Leasure
    Russell Leasure
    Speaker Bio: Russell has worked as both a game master and as a manager for different escape room companies, and previously worked as an HR professional. He holds a degree in Psychology from the University of Georgia, and has an incredible passion for not only escape games, but games in general. He is currently pursuing further education in the field of Industrial/Organizational Psychology.
  • How to Create Themed Facilities and Unified Aesthetics
    3:45pm - 4:45pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Andrew Preble, Escape My Room (New Orleans, LA)

    An escape room should be more than just a game. It should transport your audience into an immersive world that draws them in and holds their attention. One way to do this is by using a unified aesthetic—a theme and storyline that holds together the world of the escape room and everything surrounding it. Long before your guests arrive and long after they leave, opportunities abound to bring them into your world. This is about more than using the same wallpaper, it’s about leveraging the strength of your brand and giving customers a part to play in the story. Come see how to build a world that feels much deeper and richer than the surface.

    Preble is the founder of the award-winning Escape My Room in New Orleans, which has been called one of of the most immersive escape rooms in the world. Journey with him as he talks about what it takes to create a world beyond your escape rooms.

    Andrew Preble
    Andrew Preble
    Speaker Bio: Andrew is the founder of DeLaporte Ventures which operates the award-winning Escape My Room attraction in New Orleans.

    Originally from the New Orleans area, he moved abroad and owned a popular restaurant in Berlin, Germany. Tired of dark and cold winter weather, he returned to New Orleans and started producing large-scale puzzle hunts for various clients.

    DeLaporte Ventures currently has 11 employees who design, build, and curate each experience at Escape My Room. Future projects include Escape My City, a city-wide adventure, and the Dear Investigator Club, a year of puzzle-solving correspondences from an archivist unraveling the mysteries of New Orleans.
  • Part Time Escape Rooms in a Smaller Market
    3:45pm - 4:45pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Ryan Smith, Escape Room Barrie (Barrie, ON)

    Are you in or thinkinging about opening in a smaller market? Ryan will share with you his success and how you have the ability to start something small scale and continue to grow methodically.

    He will tackle important elements like:

    • How to stay motivated
    • How to juggle so much
    • When to hire
    • How to know when to make the jump to full time

    Have a smaller budget and wondering if you can still make it in the industry? Ryan will show you how it is still possible and how you can thrive!

    Ryan Smith
    Ryan Smith
    Speaker Bio: Ryan currently juggles a successful escape room called Escape Room Barrie with one (soon to be two) rooms and a portable division in a population of less than 200,000.

    Ryan has been open 6 months and currently has over 280 five star reviews (no other reviews).

    Ryan works full time selling employee benefits AND part time as the only sales rep for a company called EscapeVR.

    Ryan is also Dad to his adorable 7 month old little girl.

Seminars Sponsored By

Checkfront

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Sunday Seminars

Sunday Morning Seminars
  • The Art of Game Design and Game Flow
    10:15am - 11:15am
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speakers: Ryan Singh, Cory Glendinning and Kristie Roberts, Mystery Escape Rooms (London, ON)

    Game design and puzzle design are two of the most important aspects for any escape room and will be the driving factors for returning clients. More than anything else, having exceptional game design and game flow is going to keep your clients engaged and will bring new clients to your location through the most potent marketing tool - word of mouth referrals. We will be discussing puzzle design, puzzle integration, tech, theming, immersion, story arc, wow-factors, timing, and cohesion. We will address issues from the varying perspectives of owners, game designers, and clients, and will provide solutions from the budget-conscious to the extravagant.

    Speaker Bio: Ryan is one of the owners of Mystery Escape Rooms. It is one of several companies and boards he is on. Ryan holds an undergraduate degree in Computer Science, and graduate degrees in both Law (JD) and Film Production (MFA). He has taught in all three fields, as well as the intersections of those fields.
    Speaker Bio: Cory is a Vice President of Mystery Escape Rooms and lead production and game designer. He is versatile in his creation of worlds and finds seamless ways to intersect the tech with the immersion.
    Speaker Bio: Kristie is manager of Mystery Escape Rooms as well as one of the lead game developers. She deals with the day-to-day aspects of the company and has thousands of client stories to draw from.
    Company Bio: MER has been operating since 2014, and has developed all of its games in-house since the beginning - from production design to tech, but most importantly game and puzzle flow and its integration into theme. MER is opening 17 new games in 2018, in some of the largest facilities in North America.
  • The Deep Dive: Immersion
    10:15am - 11:15am
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speakers: Mark Mummie & Matt Charles, Gratuitous Sets (Dallas, TX)

    Explore the depths of immersion with Mark & Matt of Gratuitous Sets. The duo will examine the fundamentals of game immersion with all their tricks and tips, then guide you through design of an original, multi-room escape based on a theme from the audience!

    Mark Mummie
    Mark Mummie
    Speaker Bio: Mark Mummie is co-owner of Gratuitous Sets. With a background in art and science, he left a career as a cargo pilot in 2005 to work as a production designer and prop builder. In 2008, he co-founded Gratuitous Sets with Matt Charles.

    With clients from Ralph Lauren and Karl Lagerfeld to Hershey's and Frito-Lay, demand pushed them to become fabrication artists capable of meeting any bizarre challenge. They later began designing and building for the escape room industry, bringing all of their vision and experience to create some of the most incredible escapes in the industry.
    Matt Charles
    Matt Charles
    Speaker Bio: Matt Charles graduated in 2002 from the University of the South (Sewanee) with a BA in Theatre Arts. Somewhere along the way he joined the United State Marine Corps. (He claims he did so for the beer money.) Under the pseudonym of Sergeant Charles, he spent the better part of 2005 & 2006 in and around Fallujah, Iraq.

    Upon his return to Texas, his friend, Mr. Mummie, directed him a less violent job in Dallas' set-building industry. In 2008 the duo opened Gratuitous Sets Laboratories where Matt donned the title "Man-of-Many-Hats." Since then the two have continued to expand their collective bag of tricks. Of late, Matt focuses on structural and mechanical design, game flow, and electronics prototyping for the escape room industry.
  • How to Start or Integrate Axe Throwing!
    11:30am - 12:30pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: John Eslich

    Is axe throwing the next big thing? Axe throwing can be a great compliment to an already existing venue. Learn everything you need to know about axe throwing from expert John Eslich. In this seminar, John will give you all the details and information on how to start up your own axe throwing program. Everyone I have talked to about axe throwing is like "This sounds dangerous and crazy" but once they took a moment and thought about it, THEY ALL WANTED TO TRY IT. We will discuss set up, layout, costs, operation, and insurance. See how this crazy idea will help you sell tickets at your current venue. At the end of the seminar, you will have the confidence and knowledge to go back home an build a few lanes and start making money. #axethrowingrules

    John Eslich
    John Eslich
    Speaker Bio: John Eslich has been producing events for 17 years. John is heavily involved in the haunt Industry and more recently in the operation of escape rooms and axe throwing venues. John owns and operates multi locations of all the above.

    John's background is in the construction industry and notable demolition since 1991 following a business degree in accounting. John has extensive experience and knowledge in contract law, environmental law, accounting, commercial real estate, recycling and landfill operations.
  • How to Use Your Customer Data to Create a Marketing Strategy
    11:30am - 12:30pm
    Room B
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Matt Ames, BARNCO (Lakeville, MN)

    You have valuable information - how are you using? Matt is going to give the tools to take your current strategy and his tips to propel your business.

    Matt is going to cover:

    • Marketing vs Sales: Understand the difference
    • Marketing strategy
    • Data Collection and how to do it right
    • Team Building
    • How to Establish a strategy even if its basic, use data to refine your strategy.

    AND so much more!

    Matt Ames
    Matt Ames
    Speaker Bio: Matt Ames is an entrepreneur from Lakeville, MN who is on a mission to create a million memories by 2020. Matt wants to change how you treat your free time.

    Matt currently owns and operates a portfolio of experiences driven to get you to fill your free time with purpose driven positive experiences. Matt founded a non profit that has donated $500,000 to children’s hospitals & clinics of minnesota over the past 9 years.

    Company Bio: BARNCO is an experience concept and realization company based in Minneapolis and serving six markets in the Upper Midwest. We own and operate fully themed memorable experiences with a goal of creating 1 million memories by 2020.
    Company Bio: BARNCO is an experience concept and realization company based in Minneapolis and serving six markets in the Upper Midwest. We own and operate fully themed memorable experiences with a goal of creating 1 million memories by 2020.
Sunday Afternoon Seminars
  • Escape Room Safety & Target Hardening 101
    1:00pm - 2:00pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Major Robert G. Sapp, MOONSHINER BOB'S LOST CABIN ESCAPE ROOM GAME & ZOMBIELAND (Floyd County, GA)

    This seminar is a must see for absolutely everyone! It is vitally important to be informed and trained so you have an action plan in place should a crisis situation arise. When you leave this seminar you will know exactly what to start doing to prevent your Escape Room Business from becoming the backdrop for a “Real World” Nightmare!

    During the first twenty (20) minutes of this intense seminar, senior police academy instructor & security subject matter expert Major Robert G. “Bob” Sapp will use his more than 25 years of first-hand experience to teach you how to read people, stay prepared for emergencies and keep a non-victim mindset, by revealing the Top Ten Tactics you and your staff can utilize to eliminate vulnerabilities, prevent accidents/injury/loss of life or property, and create a safer atmosphere inside and outside of your venue.

    As Escape Room Professionals, we fulfill many important roles and wear a lot of different hats. Perhaps one of the most critical is the hat labeled “Risk Manager.” Both you and your staff must wear this one often because as Murphy’s Law states “If anything can go wrong...it will.” You might be surprised to learn that approximately five-thousand deaths occur at businesses each year in the USA not to mention over three million serious injuries.

    Learn how to expertly assess your Facility/Operations and implement proven cost - effective Strategies to protect your staff, customers and yourself, from unnecessary harm and uncalled for financial liability.

    The final forty (40) minutes of this riveting presentation will focus on Specialized Techniques designed by Law Enforcement and Military Asset Protection Specialist, whose top priority is to train their officers to prepare for and survive a variety of Emergencies, Criminal Encounters and Unexpected Dangerous Situations. Why...? Because it’s a fact that a crime occurs every second, and we must be ready at all times! As business professionals who operate public attractions, shouldn’t this be one of our top priorities as well...?

    Learn why your business, employees, customers and even you may be perceived as “Soft Targets” by criminals... virtual prey for “Real World” predators. Buckle up as “Major Bob” takes you into the “No Bull Zone” and gives you a bucket full of skill sets to transform your team and enterprise into “Hard Targets.” Learn what it takes to discourage even the most determined of evil doers from trying to victimize you in the first place. The combined lessons you’ll take away from this one (1) hour seminar will serve you for the rest of your life and may even save your life or that of another. Don’t miss this one!

    All seminar participants will receive an electronic copy of the power-point presentation, which also features additional material including Nuts and Bolts Guidelines and Checklist to insure you have everything required to “Harden Your Targets.”

    Major Robert G. “Bob” Sapp
    Major Robert G. “Bob” Sapp
    Speaker Bio: Major Robert G. “Bob” Sapp has over 25 years of experience working with federal, state and local agencies in both the private and public sectors. He is an FBI –trained crisis and hostage negotiator, was an original member of the “ELITE” Metro-Atlanta Area Bartow County Sheriff’s Office SWAT Team, and has trained thousands of police officers, government officials and citizens. He is a state certified police academy instructor in both law enforcement and corrections.

    He is the recipient of many prestigious awards including “Officer of the Year” in 1993 (promoted to Captain that same year). He was assigned to the State Olympic Law Enforcement Committee (SOLEC) in 1995 to assist with public safety operations planning for the 1996 Olympic Games in Atlanta. In 1997, he was promoted to Major and became Commander over the Bartow County Sheriff's Office Jail Division. He was awarded “”Best Detention Administrator of the Year” by the GJA in 1998.

    In 2000, Major Sapp was selected by the GEMA/Office of the Governor to serve as Metro-Atlanta Area Field Coordinator and the state’s law enforcement liaison for police, fire and EMA agencies. After the September 11, 2001 attacks, which killed 2,977 people, he transferred to the “Terrorist Emergency Response Program” (T.E.R.P) and served as a crisis and disaster specialist with the Georgia Department of Homeland Security (GDHS), where he led a special task force to assist federal and state agencies.

    His mission was to identify those infrastructure assets most critical to protect and to perform “threat and vulnerability assessments” on each. Then they worked extensively with all stakeholders to develop “Target Hardening Strategies and Plans,” which were quickly implemented for each asset. During this assignment, he was dispatched briefly to Utah and assisted with traffic planning for the Salt Lake 2002 Winter Olympics.

    During his tenure with the state of Georgia, he was on call 24/7 and responded to everything imaginable from deaths, injuries and concerns caused by anthrax – infected mail, poisoned water supplies, engineered smallpox viruses, active shooters, improvised explosive devices, mass casualty events, plane crashes, hurricanes, tornadoes, floods and participated in various covert operations.

    Major Sapp also worked as Deputy Director for the Dekalb County Police Department Homeland Security Division in Atlanta Georgia, served as a consultant to the Centers for Disease Control in Atlanta, Delta Airlines Tech OPS, CNN News HQ and many others. In 2004, he began working with NACS and deployed to large scale catastrophes and numerous special ops involving police, military and fire, as well as military bases across the United States, including top secret military installation “Area 51.”

    He served on two Presidential details. One at the United States Air Force Academy, working in conjunction with the Secret Service as a Unified Command Communications Team Member, when President Bush gave the Graduation Ceremony Address there on June, 2, 2004. He also assisted “Unified Command” in Washington D.C. on January 20, 2009 during President Obama’s Inauguration.

    Major Sapp’s “Island of tranquility in a world of turmoil” all these years has been to help design and build temporary charitable haunts and escape room attractions to benefit various programs such as Cancer Navigators, Sheriff’s Youth Homes, Sheriff’s Santa and the C.H.A.M.P.S. program. He has helped raise tens of thousands dollars in funding. When he retires for the last time from law enforcement in a few months, his hope is to begin working as a full time professional fundraiser for various charitable programs. He currently works for the Floyd County Sheriff’s Office in Georgia.
  • Puzzle Creation Workshop
    1:00pm - 3:15pm
    Room B
    $100/attendee (pre-registration)
    $110/attendee (on-site registration)
    Speakers: Ariel Rubin and Juliana Patel, The Wild Optimists (Los Angeles, CA)

    Puzzles are the beating heart of any escape room. Players come to rooms seeking the rush of solving a tricky puzzle or enjoying the glory of an "aha moment." In this seminar, we'll explore different ways to create a wide variety of puzzles so that there is something in your room for all different types of solvers. We'll also discuss how to find the right balance between challenge and satisfaction. Participants will get hands on experience, working together to implement what they have learned with peer and expert critique.

    Ariel Rubin and Juliana Patel
    Ariel Rubin and Juliana Patel
    Speaker Bios: Ariel and Juliana are the creators of Kickstarter sensation Escape Room In A Box: The Werewolf Experiment, now licensed to Mattel. They both come from a theater and writing background and share a lifelong obsession with games. Combining their love of narrative and puzzles, Juliana and Ariel are now officially: The Wild Optimists, creating more tabletop games, consulting on brick and mortar escape rooms, developing an escape room game show with renowned production company Den of Thieves, and creating puzzle experiences for everything from Marriage Proposal Escape Rooms, Wedding Reception Puzzle Quests and Gala Icebreaker Games.
  • PANEL: Nashville REC Tour 2018 - Owners Q&A
    2:15pm - 3:15pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speakers: TBA

    Details TBA.                                                                                                                                                                                                                                                        

  • Gamification
    3:30pm - 4:30pm
    Room A
    $50/attendee (pre-registration)
    $55/attendee (on-site registration)
    Speaker: Melissa Eapen, Improbable Escapes (Kingston, ON)

    Develop themed games that connect with educational or learning subject matter and work with schools, cities, museums and more.

    Open your market to city-wide initiatives, exhibit installations at local museums and galleries, schools and universities — and more. You'll learn how to create games about real subject matter, present them, sell them, and run them! This is a seminar designed for escape game owners and game writers that want to expand into this ever-growing (and extremely fun) market.

    Some of the topics include:

    • Gamification, and how escape rooms can use this theory
    • Creating a historically accurate experience
    • How historic and educational games differ from other escape room experiences
    • How to build and run the experience
    • Lose the aspect of “escaping”, instead aim to achieve a goal
    • How to find this market and connect with the right organizations

    Melissa Eapen
    Melissa Eapen
    Speaker Bio: Melissa’s professional and personal journey is a great example of what happens when you merge the power of creativity, the love for business and the thirst for adventure into one. An established business owner, international traveler, passionate adventurer and inspired writer, Melissa is always on the lookout for ways she can continue to inspire, empower and encourage others.

    With her business partner Emma, she turned a love for adventure into a full-time career by co-founding Improbable Escapes to help people experience exciting adventures and create cherished memories. Melissa and the team at have worked with organizations such as Parks Canada, St. Lawrence Parks Commission, and other notable organizations in Canada, to create pop-up games in historic locations.
  • Working with PLC controllers! Reliable Room Automation Make & Take Workshop
    3:30pm - 5:30pm
    Room B
    $100/attendee (pre-registration)
    $110/attendee (on-site registration)
    Speaker: Brandon Kelm, Escape Techs & Evilusions (Pittsburgh, PA)

    Are you looking for reliability with your tech props? Centralized control of your room? Move over hobbyist gear and look no further! PLC’s, or Programmable Logic Controllers are purpose built for these tasks, giving you and your game industrial reliability. This 2 hour PLC Make and Take Workshop is a hands on class, teaching you basic wiring practices to connect sensors, switches, maglocks and LED’s to your very own PLC to take home, as well as the basics of ladder logic, the programming language used for PLC’s. Industry leading escape rooms are using PLC's for their room automation, why aren't you?

    Brandon Kelm
    Brandon Kelm
    Speaker Bio: Brandon has been a tech geek since birth. He has worked with themed attractions across the country, as well as touring stage and theater shows and concerts with IATSE. He has a heavy backgrounds in IT/IS, themed automation and audio systems engineering. He holds multiple accreditations in related field work.

    Brandons 18 years of Themed Attraction experience includes his work as: Technical Director for Hundred Acres Manor Haunted Attraction, Forming KTE Consulting – A full tech systems integration company, Pennsylvania Bureau of Ride and Measurement Standards Certified Inspector, B-to-B partnership with Evilusions, Launching Pittsburgh’s first “Gen 2” automated ER facility, and most recently forming Escape Techs in 2018 offering full service tech integrations tailored to the specific needs of ER owners.

Seminars Sponsored By

Checkfront

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Meet the Speakers

Shawn Fischtein
Shawn Fischtein

Co-founder and operator of Escape Games Canada and the face behind www.escapegamespro.com, Shawn and his team have dedicated themselves to breaking down the science of Escape Games and Escape Rooms. With a background in aerospace engineering and years of specialization in financial and customer data analytics with game theory applications, Shawn’s unique experiences have led to unique successes in the fabrication, design, and operation of escape room facilities.

Shawn became familiar with escape rooms in 2009-2010 while working in Shanghai as a marketing loyalty analyst. That inevitably led him and his wife back to his home city of Toronto, Canada to design and build the next generation of Escape Rooms.

In addition to working with other local owners and keeping Escape Games Canada running in best-of-class quality, Shawn dedicates his time to developing rock-solid games that rely on scientifically tested principles. Focusing on adapting techniques developed in the video game industry over the past 20 years, Shawn and his team are striving to make games more streamlined, more accessible, and most importantly more fun for players. His passion for developing the industry and setting standards of quality is his current prime directive.

Shawn also enjoys video games, competitive e-sports, trading card games, and practically anything to do with the gaming industry. This passion comes through if you ever take a visit to Escape Games Canada.

Renee Ryckman

Renee is the founder of Escape Countdown, with locations in three Florida markets, Tampa, Sarasota and Fort Myers. She received her BSN from the University of North Dakota, and an MBA from Belmont University in Nashville, Tennessee. After pursuing a career as an executive in health care administration, she turned her focus to entrepreneurship. In 2009, she founded an online book business which has garnered over $25 million in revenue since inception. Next, she turned her passion for escape rooms into a successful trio of Escape Countdown locations.

Recently Escape Countdown was recognized as an Emerging Business of the Year by the South Tampa Chamber of Commerce, and nominated as Small Tourism & Hospitality Business of the Year by the Sarasota Chamber of Commerce.

In addition to establishing Escape Countdown, Ms. Ryckman is committed to philanthropy and giving back to the community. She is active in many non-profit organizations, and has a special interest in women and children’s health and education. She is a member of several business organizations in Tampa, Sarasota and Fort Myers, helping to support and educate other business owners.

She currently resides in Sarasota, Florida with her husband Brent and their two young sons. When not busy encouraging her guests to “escape”, she can be found traveling the world in search of adventure and escape games!

Anthony Purzycki
Anthony Purzycki

Tone Purzycki was born with a relentless need to learn the entertainment industry. It brought him to the doors of some of the industries finest whom were willing to share. As a result, Tone and the Trap Door team started out trying to make movies, but accidentally discovered their true calling- Live Immersive Entertainment! Since then the team has produced The Ratred Prophecy, Find Me Event, Buried Alive, Fool’s Gold: Caging a Killer, The Slasher Demo, the in-person interactive theater show, Windward Hotel, and 1 World Alliance. Tone has also been involved with creating the interactive experiences, Dexter: Return of the Dark Defender, and Homeland: Mission of Detail for Showtime. He is currently working on a brand new experience for Six Flags Great Adventure.

Since opening Trap Door in Red Bank, he has Produced Escape The Architect, and the record breaking Cure Z. This past November, Trap Door opened a new location in Morristown, NJ, and premiered Witch Hunt, and the now under construction F5, a Tornado Escape. Tone also spends time working on new episodes of Unlocked, an industry insider youtube series.

Nicole Ginsburg
Nicole Ginsburg

Nicole Ginsburg is the creator and co-owner of Escape the Estate, Central New York’s first “escape room”. Nicole holds a degree in marketing from Columbia College and has over 20 years of experience in the performing arts and entertainment industry; almost half of this time has been spent in her role as Production Director for Frightmare Farms, one of the most critically acclaimed haunted attractions in Upstate New York. Nicole introduced the escape room industry to the region by utilizing existing space at the previously-existing haunted attraction. At that time, Nicole was one of very few pioneers attempting this technique.

Escape the Estate, with its theatrically-detailed sets, was a runaway hit. Within a matter of weeks, the Frightmare Farms location had sold out its available bookings for their entire season. Fueled by this success, Nicole and her team opened a second location in just six months, crafting whole-new escape rooms in a shopping mall. Since then she has helped with games ranging from 3 minutes to Mega- games lasting a few hours.

Because of her work, Nicole has caught the attention of numerous media outlets in the area. In December 2015, she was named one of the “9 Most Creative People in Central New York.” Soon after, she was featured in an article about women in business, discussing her contributions to the often male-dominated industries of escape rooms and haunted attractions. Nicole has presented at educational institutions, universities, and conferences on topics ranging from young entrepreneurship to surviving a zombie outbreak.

Nicole juggles many professional roles on a daily basis.Her favorite role is wife to her uber supportive husband, Jeremy and mom to her quick witted, very busy, young twin boys!

Melissa Eapen
Melissa Eapen

Melissa Eapen is the Co-Founder and Director of Business Development of Improbable Escapes and Co-Founder of The Kingston Collective. With her educational background in Psychology, Computer Science and Pre-service Firefighter Training & Education, she started her career in property management and then quickly followed her passion for gamification and teaching through play to be on the front line of second generation escape rooms. She just finished expanding her puzzle rooms to a new space that is over 4 times the size of her first location.

During the day you can find her working with local partners to write, and produce historical games all over the city including Kingston City Hall, Fort Henry National Historic Site, St. Lawrence College, the Kingston Public Library, Bellevue House, Murney Tower National Historic Site and many others.

Melissa and her business partner are currently opening up their third business, HipStory, a cross between escape rooms and tours through national historic sites and museums.

Dave Ferrier
Dave Ferrier

Dave Ferrier helped design, build and currently manages Trapped PHL escape room. He has become an escape room industry “go to guy” on booking systems and running Groupon / Living Social campaigns. Dave has worked in the haunt industry for seven years as a performer and four years as casting director for Fright Factory in Philadelphia.

Dave is also a trainer, Marine Corps veteran and professional actor, with dozens of credits including House of Cards, VEEP, Investigation Discovery, The Travel Channel and various major motion pictures.

AJ Hughes
AJ Hughes

AJ Hughes has been an escape room owner at Escape Room Tucson www.EscapeRoomTucson.com since 2014. She has designed, created and built all of her escape rooms from the ground up. She also owns www.EscapeRoomGamesForSale.comand has built, designed and created 122 escape rooms all around the world.

Prior to owning an escape room, AJ has owned her own retail business that featured in the Kentucky Derby three years in a row, Miss America Pageant and the Grammy Awards.

Coming from an extensive marketing background, AJ has also served as the national marketing director for the third largest company in the world.

AJ has a bachelors in marketing and masters in business.

AJ is an avid escape room gamer, having played as many as 15 escape rooms in three days. She is also a book collector and has a collection of books that date as far back as the 15th century.

Brian Warner
Brian Warner

Brian Warner’s technical background comes from 18 years as a machinist and machine manufacturer, building multi-million dollar machinery for large beverage corporations, as well as 13 years in the haunted attraction industry, with his company Evilusions, designing and constructing entire attractions. This includes all the CAD drawings, technical systems (air, electric, sound), and all animatronic manufacturing. For the last year, he has been designing and installing escape rooms, from one simple puzzle, to entire rooms and facilites, including the 2d and 3d CAD drawings, and game flow design.

Elisabeth Garson
Elisabeth Garson

Steel Owl is led by Elisabeth Garson, Creative Director for Steel Owl Games & Steel Owl Tech. The group is famed for “Escape The 1980s” and is creating additional, UX based escape games for large companies including The Franklin Institute, in Philadelphia PA. The company’s initiatives have attracted great deal of press, investor interest, tech requests and has ultimately spawned the birth of Steel Owl Tech, producers of the industry’s most advanced telephone game prop.

Prior to Steel Owl, Garson worked Advertising and UX (user experience) for 20 years as a Creative Director, with a focus on branding and experience. Her clients included large companies (Comcast, Advanta, Xfinity) to medium sized business and start-ups. From craft beer…to cable TV — all of Garson’s creative work explored consumer experience, from the perspective of targeted audience research. This knowledge acted as the primary building block for the Steel Owl business model, including game development, company branding, and puzzles to create player engagement.

In addition to her advertising work, Garson created several team-oriented events, and experiences in the Philadelphia area including the sold-out “Dating Game Live” (set up like the 1980s show) and a sold out “Happening Event” where participants purchased tickets to something that was happening (but they didn’t know what it was). She was also the co-creator of an independent short film that created outlandish experiences for unsuspecting deliverymen. She’s the concept founder of The Philadelphia Arts Market, which is still in the process of development, and on-hold for the moment.

Over the years, Garson’s endeavors have attracted press from The Philadelphia Inquirer, CBS 3, KYW News Radio, Time Magazine and dozens of others.

Marty Parker
Marty Parker

Marty Lee Parker is a serial entrepreneur with a passion for the performing arts. He founded a company called Life Learning Devices, LLC that worked with world-renowned motivational speakers to create motivational products for businesses and corporations. Life Learning Devices, LLC evolved into Bucket List Productions, LLC- a company that produces events that motivate people to live fulfilled and passionate lives. Bucket List Productions became a leader in the mob event industry of active entertainment by creating and producing Mud Ninja, Bubble Palooza, The Tomato Bash, and The Cincinnati and Columbus Color Paloozas.

One day in 2013, Marty received an email from a friend that said, “I don’t want tomatoes thrown at me. I don’t want the colored corn starch in my hair, and there is no way I am jumping into a pit of mud … but if you produce a room escape, I’d go to that!” The very next week, Marty flew to San Francisco to attend the only room escape in the country he could find. A week after that, as he was driving to Ohio from Florida after producing a Bubble Palooza (a 5k where you run through colored bubbles that stain your skin so you look like you got pooped on by a unicorn!), he busted up laughing, for over an hour, thinking how entertainingly hysterical it would be if someone combined the murder mystery concept, a room escape and one of the most watched TV shows, “The Walking Dead.”

And that’s exactly what he did! Immediately after getting home, he sat down and wrote the comedic show “Trapped In A Room With A Zombie”. Three weeks later he was doing test runs in his garage. One week after that it was being performed live in Chicago. Seeing that this interactive theater piece was identical to a mud run in almost every aspect, minus the mud, he quickly set out to open the show in every major city. “Trapped In A Room With A Zombie” is now being performed in twenty-five major cities around the world, including London, Toronto and Madrid.

Apart from producing the interactive theater “Trapped” series, Marty is part owner in thirteen other room escape companies that write and produce traditional room escape experiences. Marty has helped write a traveling room escape for Pepsi and has produced a large room escape event at a resort in Mexico.

Marty is super excited to share with you what he has learned from producing this comedic, interactive theater piece, including all the tips and techniques the show uses to continually deliver unforgettable experiences!

Nate Martin
Nate Martin

Nate Martin is the Co-Founder & CEO of Puzzle Break (www.puzzlebreak.com), the first contemporary American Escape Room company. Puzzle Break is headquartered in Seattle with locations in Long Island, Boston, and on Royal Caribbean cruise ships. He is a regular speaker, writer, and podcast guest on the subjects of escape rooms, game design, and entrepreneurship. He has appeared on MSNBC where he was referred to as the "Founding Father of Escape Rooms". He has been profiled by Entrepreneur Magazine, and his interviews have appeared in the New York Times, Forbes, Marketwatch, USA Today, Cracked.com, The Guardian, and countless other media outlets.

Prior to Puzzle Break, he was a senior executive at Microsoft and Electronic Arts. He has shipped software used by billions of users as well as some of the most beloved video games of a generation.

Nate Shane

Nate is the owner of Escape Room Master, the most popular software suite in the industry for managing almost every facet of your escape room business. ERM additionally builds tech insides for props, full props, and even complete escape rooms, while providing consulting and industry insight to current and prospective owners. Nate has been writing software for his entire career, and when escape rooms began cropping up, combining his love for puzzles with software came naturally.

William Azeff
William Azeff

William worked 15 years as a resort real estate developer, conceiving and overseeing the construction of leading 4-season destinations such as Mont Tremblant, Sandestin, Stratton, Snowshoe, Whistler, and Vail.

As the workload shifted away from exciting resort destinations and skewed towards suburban tract housing, William decided to pursue a new challenge. In January 2016, William resigned from his role and c0-founded Mission Liberté escape games. On February 4th, Mission Liberté opened its first escape game. Growth continued quickly, and by July 1st, Mission Liberté was offering 6 different escape rooms and 1 Virtual Reality experience. William is also the father of 2 children who have been very influential in steering direction of Mission Liberté.

Chantelle Beaudoin
Chantelle Beaudoin

Chantelle, a flight attendant with a leading North American airline, co-founded Mission Liberté.

Previously, Chantelle worked many front line positions at the Mont Tremblant resort, including as hotel receptionist, Rocky Mountain Chocolate chocolatier, and ski instructor. This eclectic set of experiences ensured a proper understanding of resort traffic patterns and helped to anticipate demand loads and human resources norms and protocols. She is also the mother of 2 energetic boys.

Megan Mouton
Megan Mouton

Megan Mouton is the founder and owner of Clue Carré, the first escape game in the state of Louisiana, opening in January of 2015. Starting with two games, Clue Carré quickly expanded to a new location with five total games within a year of opening. Megan was named one of Gambit Magazine's top 40 under 40 in 2015. This prestigious award recognizes professionals and entrepreneurs making a difference in the City of New Orleans.

Previously, Megan was the Vice President of the largest Special Event Rental company in the state, managing three locations with approximately 150 employees reporting directly to her. Her strong connections and business reputation within the special events community, as well as the destination management community, helped the rapid growth and success of Clue Carré. Megan is excited to be a member of such a wonderful industry and is constantly striving to improve her customer's experience as well as encourage the growth and evolution of the industry as a whole.

Krystle Ann Griffin
Krystle Ann Griffin

Krystle Ann Griffin is the assistant manager and lead game master at Escape the 1980s, Philadelphia. While she has only been in the industry shy of two years, her life's work is a culmination that makes her one of the best at what she does. An actor, writer, director, producer in the independent film scene in the tri-state area, a behavior therapist, nanny and once teacher, and a plethora of customer service and managerial experience starting from a very young age, Krystle brings an arsenal of life experience that is just ripe for the game escape picking.

Jono Naito
Jono Naito

Jono Naito is a writer, performer, and puzzle designer residing in Syracuse, NY. They currently work at Escape the Estate as Lead Designer for New Development and study fiction writing at the MFA program at Syracuse University. Their background includes experience in event planning, game design, and performing with the Surrealist Training Circus in the Hudson Valley.

Andrew DeRuiter
Andrew DeRuiter

Andrew DeRuiter has spent over 30 years as a magician and illusion engineer, and is a professional designer and builder of multiple escape rooms. He is currently co-owner of Escape the Estate in Palermo and Syracuse, NY, as well as a haunted attraction in Washington DC, and has designed illusions for several leading haunts across the US. An author of a series of prop and illusion concept/design books entitled Andrew’s Black Books, he has inspired and advised many set designers, builders, and artists. His background in magic gives him a unique ability to create some of the most effective illusions in the industry, and he has been able to use this knowledge particularly in creating effective escape rooms.

Matthew DuPlessie

Matthew DuPlessie is founder and CEO of the 5 Wits Companies, with seventeen attractions in four states, and more on the way.

After completing his bachelors in mechanical engineering at MIT, Matthew DuPlessie went to work in South Florida managing specialty design/build projects for major theme parks, museums, and aquariums.  Returning to Massachusetts to earn an MBA from Harvard Business School, Matt raised private financing and founded one of the earliest “escape room” style attractions, in Boston in 2004.

For the last twelve years, 5 Wits has designed, built, and operated award-winning walk-through “adventures” like Tomb, Espionage, 20,000 Leagues, Drago’s Castle, and Deep Space, enjoyed by well over a million guests. www.5-wits.com

In 2006, Matt formed a second company, 5 Wits Productions Inc., in order to pursue a wide range of design/build work for third party clients, in addition to 5 Wits’ own public venues. The team at 5 Wits Productions specializes in the concept development, detailed design, quality fabrication, and profitable operation of exhibits, attractions, interactive adventures, and group challenges for a variety of public venues, such as the Smithsonian, Blue Man Group, Walt Disney Imagineering, and dozens of science and children’s museums. www.5witsproductions.com

In addition to his work with the 5 Wits’ Companies, Matt teaches a couple of design classes in the mechanical engineering department at MIT. Matt and his wife Beth live in Stoneham, MA with their three energetic children.

Friday July 27th, 2018
  • Escape Room Tour to Franklin TN
    Buses Depart at 5:15pm from the Music City Convention Center
    $99/attendee
    Space is Limited

    Take advantage of these rare experiences we set up for you to get a chance to be in a group of your peers from the Escape Room Industry and play some of the best games Nashville has to offer. Each person will be playing a total of 2 games, one from each location, (we pick the rooms for you) Plus a Q&A, a light dinner, networking, transportation and behind the scenes tour, if time permits.

    The following are the locations that we will be touring Friday night. We will pick which 2 rooms and what 2 locations you will be playing.

    • Extreme Escape Games
    • Liveminds Adventure Escape
    • Locked Franklin
    • Breakout

    Buses Depart at 5:15pm from the Music City Convention Center and will return to the Music City Convention Center after the tour.

    Price $99 per person (space is limited)

Saturday July 28th, 2018
  • Escape Room Tour to Murfreesboro TN
    Buses Depart at 5:15pm from the Music City Convention Center
    $89/attendee
    Space is Limited

    Get a chance to spend time with your peers from the Escape Room Industry and play some of the best games Nashville has to offer. Each person will be playing a total of 2 games, one from each location, (we pick the rooms for you) Plus a Q&A, a light dinner, networking, transportation and behind the scenes tour, if time permits.

    The following are the locations that we will be touring. We will pick which 2 rooms and what 2 locations you will be playing.

    • EscapePoint
    • Locked Murfeesboro
    • 60 Minute Escape
    • Murfreesboro Escape Rooms

    Buses Depart at 5:15pm from the Music City Convention Center and will return to the Music City Convention Center after the tour.

    Price $89 per person (space is limited)

Tours Sponsored By

peekPRO Tour & Activity Operator Software

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Wednesday March 22, 2017
Friday March 24, 2016
Saturday March 25, 2016

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Free Seminars

Saturday July 28, 2018
  • 4 Years of Escape Rooms: A Data Driven Look
    9:00am - 10:00am
    Room A
    Speakers: Lisa and David Spira, RoomEscapeArtist.com
    FREE Early Bird seminar

    Room Escape Artist has been tracking the growth of the US Escape Room Market for 4 years. Hear Lisa and David Spira announce the year 4 growth statistics live on stage. How big is this industry now, where is it going, and what are the identifiable trends?

    Based on their growth tracking data and as well as their experience playing and reviewing over 600 escape games in 10 countries and 24 US States, Room Escape Artist will cover:

    • What you need to know about entering the market in 2018
    • How the industry is changing and adaptation opportunities for existing escape room businesses
    • Positive and negative trends in escape room design and business practice, as well as actionable advice to learn from these trends

    In this seminar, you will learn what the escape room industry has become and the long term viability of the different types of escape room companies. Some of what you hear will be inspiring and some will be intimidating, but everything we discuss will help you make better business decisions.

    Lisa and David Spira
    Lisa and David Spira
    Speaker Bio: Lisa and David Spira Created by an experience designer and a predictive data expert in 2014, RoomEscapeArtist.com publishes daily well-­researched, rational, and reasonably humorous escape room reviews, design tips, players tips, and industry commentary.

    Our mission is to share our love of letting strangers lock us inside giant puzzles and to push the makers of those giant puzzles to create the best experiences they can.

    Lisa and David Spira have been featured speakers at many escape room conferences including TransWorld's Room Escape Show in 2016 and 2017, Up the Game in The Netherlands in 2017 and 2018, and WroEscape in Poland in 2017. They also speak at their own event, Escape Immerse Explore, which takes escape room enthusiasts on personally-tailored escape room tours of top tier
Sunday July 29, 2018
  • Alternative Lines of Business
    9:00am - 10:00am
    Room A
    Speakers: Ariel Rubin and Juliana Patel, The Wild Optimists (Los Angeles, CA)
    FREE Early Bird seminar

    Escape Room popularity continues to explode around the globe and there are many ways to capitalize on this trend without undertaking the fixed costs and hassles of building out an entire new room. Speakers Juliana Patel and Ariel Rubin will talk about the many ways you can augment income from your existing rooms and bring in more customers with alternative lines of business within the industry. Tabletop games, mobile games, personalized games, and more will be discussed.

    Ariel Rubin and Juliana Patel
    Ariel Rubin and Juliana Patel
    Speaker Bios: Ariel and Juliana are the creators of Kickstarter sensation Escape Room In A Box: The Werewolf Experiment, now licensed to Mattel. They both come from a theater and writing background and share a lifelong obsession with games. Combining their love of narrative and puzzles, Juliana and Ariel are now officially: The Wild Optimists, creating more tabletop games, consulting on brick and mortar escape rooms, developing an escape room game show with renowned production company Den of Thieves, and creating puzzle experiences for everything from Marriage Proposal Escape Rooms, Wedding Reception Puzzle Quests and Gala Icebreaker Games.

Seminars Sponsored By

Checkfront

All TransWorld Trade Shows Room Escape Conference seminars are intended solely to provide information to the participants. Results derived by utilizing the information may vary and are not guaranteed. Neither TransWorld Trade Shows, nor the seminar presenters assumes any legal liability or responsibility regarding the content and examples presented.

All Seminars and Event Payments are Final at the Time of Purchase. Seminars and Events are non-refundable and non-transferrable. All kids 12 years of age and under are admitted for free on the trade show floor only, but must be accompanied by an adult. A valid photo ID is required for entry. All Seminars and Events are subject to change.

Absolutely NO recording devices permitted in any of our seminars!

Click Here to Register to Attend the Room Escape Conference & Tour Click Here to Register to Exhibit at the Room Escape Conference & Tour

July 27-29, 2018

Music City Center

201 Fifth Avenue South
Nashville, TN 37203

DETAILS

Show Hours

Trade Show Floor Hours:

  • Friday July 27th 12:00pm - 4:00pm
  • Saturday July 28th 10:00am - 4:00pm
  • Sunday July 29th 10:00am - 2:00pm

Buyer/Exhibitor Registration Hours:

  • Friday July 27th 9:00am-4:00pm
  • Saturday July 28th 8:00am-4:00pm
  • Sunday July 29th 8:00am-2:00pm

Seminar Hours:

  • Friday July 27th 11:00am-4:15pm
  • Saturday July 28th 9:00am-3:30pm
    FREE Early Bird Seminar
  • Sunday July 29th 9:00am-5:30pm
    FREE Early Bird Seminar