Friday Seminars

• 3 Steps to Increasing Profits by Improving the Guest Experience

  Zack Oates, Founder and CEO, Ovation

  Friday 10:15am-12:15pm

  130

  $110/attendee (Early Bird through March 19th) $120/attendee (After March 19th)

  You put so much work into getting customers to visit your business -- but how do you get them back and fight back against online reviews? Zack Oates has spent his career researching the relationships between customers and businesses and how to improve them. After analyzing millions of customer interactions, Zack will share the 3 C's that make up the ladder of loyalty - convenience, consistency, and connection - and give actionable tips for attracting customers, encouraging repeat visits, and fostering lifelong relationships. Listeners will also: Understand the essence of hospitality in the digital age and how to leverage it to create devoted fansMaster the art of measuring, tracking, and enhancing your customer experience for sustained success.Discover the secrets to transforming first-time customers into loyal patrons and how to unlock the hidden profits within customer retention BIO: Zack Oates is an author, husband, father of 4, entrepreneur, and hot tub aficionado (but not in that order, necessarily). He is the Founder and CEO of Ovation, the #1 restaurant feedback platform in America working with over 8,500 businesses, voted Top 50 Most Influential Supplier by Nation’s Restaurant News, awarded 2023's Most Inspirational Business Leader, and host of the 400+ episode podcast “Give an Ovation." Learn more at www.ovationup.com. He grew up in restaurants before getting into startups. He was voted Top 100 Entrepreneurs 2x, rang the NASDAQ bell, has been to over 50 countries, and started 3 companies and an international non-profit. He went on over 1,000 dates before he got married and wrote a book, “Dating Never Works...Until it Does.”

• Essential Scareactor Training: Safety & Technique for Haunted House Actors

  Jonathon Glickman, Frightnights at the South Florida Fairgrounds

  Friday 10:15am-11:15am

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Being scary shouldn’t be risky for your actors or your guests. This seminar for scare actors and trainers dives into the core concepts and skills every haunted attraction actor needs to succeed: safe scare techniques, communication, smart use of props, and preventing and dealing with problem guests without escalating the situation. Learn how to scare effectively without creating safety hazards, avoid common actor mistakes, and keep the experience thrilling but controlled. Whether you’re a beginner to a seasoned veteran, this training will help you scare smarter, stay safer, work together, and create unforgettable (but safe) frights for every visitor.

  C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

• 31 Secrets to Successful Attraction Marketing in a World of Rising Expectations

  Brad Weinstein, Newbridge

  Friday 11:30am-12:30pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Want to learn how to dramatically improve your attraction’s marketing & increase your success in a world of rising expectations? This fast -paced seminar is designed to help people of all experience levels (newbies to industry veterans) and will cover a spectrum of ways you can strategically improve your attraction’s marketing in 2026 and beyond. With over a decade of experience that includes top attractions and brands (such as Disney World and Google), Brad Weinstein will share valuable insights and takeaways with you that will make the small cost of this seminar more than pay for itself! Topics covered in this seminar include: *Key reasons your customers’ expectations are rising (and actionable tips on how to adjust your marketing accordingly to increase long-term success). *Strategic tweaks you can make to your ads and messaging to increase success (small tweaks can make a big difference). *Critical & costly marketing mistakes you should avoid. *Valuable insights on how to grow your attendance and attract the right customers (who will be more likely to return and buy tickets again in the future). *Why your marketing is probably not as effective as it should be (and how to fix it). *Discover how to make your attraction’s brand stronger, more effective, and better positioned to sell more tickets. *Learn key differences between very successful and unsuccessful attraction marketing. And more! You will leave this seminar empowered with clear, actionable takeaways you can implement to increase the success of your attraction’s marketing in 2026 and beyond!

• Larger Than Life: How to Elevate Your Hayride Event

  Ben Bates & Randy Bates, The Bates Motel & Haunted Hayride

  Friday 11:30am-12:30pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Hayrides offer the chance to create massive, unforgettable moments—but too often they don’t fully deliver. This seminar explores how to elevate a hayride into a larger-than-life experience through bold visuals, strong pacing, and purposeful performance. Learn how to scale sets, props, characters, and scares so they read clearly from a moving audience, along with storytelling techniques designed specifically for outdoor environments. Whether you’re building a new hayride or upgrading an existing one, you’ll walk away with practical strategies to increase spectacle, immersion, and guest impact.

• Spooky Spectacles: Crafting Halloween Projection Mapping Content with AI

  illumibot Team

  Friday 12:45pm-1:45pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Light up the night and bring your haunt to life with the magic of projection mapping! In this one-hour seminar, you’ll explore how cutting-edge AI tools and creative projection techniques can transform ordinary spaces into immersive, bone-chilling experiences. Learn how to choose the right projector for your haunt, master contrast and throw ratios for maximum impact, and discover smart mounting and alignment strategies that eliminate shadows and distractions. We’ll also dive into Halloween-specific effects—like fog integration, motion-triggered scares, and color theory for eerie atmospheres—and how to blend them seamlessly with your projection setup. Whether you’re running a haunted attraction, decorating your home, or creating a larger-scale spectacle, you’ll walk away ready to thrill your audience with unforgettable visuals. Who Should Attend: Haunted attraction operators, home haunters, decorators, event designers, farms, zoos, and Halloween enthusiasts eager to integrate projection mapping and AI into their creative process. What You’ll Learn: • How projection mapping works and how to plan a successful setup • The key tools for creating, animating, and managing projection content • How to integrate projections with lighting, fog, and practical effects • Strategies for scaling from small yard haunts to full attractions • How to harness AI to supercharge creativity and streamline your workflow

• How to Implement Food & Drink to Maximize Impact on Customer Experience and Profit

  Patrick Konopelski, Shocktoberfest

  Friday 12:45pm-1:45pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Food and beverage offerings can be far more than an afterthought—they are a powerful tool for enhancing the guest experience and increasing per-capita spending. This session explores proven food and beverage strategies designed specifically for haunted attractions, showing how the right concepts, placement, and operations can boost profits, and elevate your event from entry to exit. Patrick has been in the catering and food service industry for over 40 years, as well as the haunt business for 35 years. He will share his expertise regarding Food Trucks, Concession Stands, Catering, and the pros and cons of Alcohol sales.

• Visual Impact: Scenic Finish Tools and Techniques That Sell the Scene

  Teddy Summers - Outerworlds

  Friday 12:45pm-1:45pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn how professional scenic finishing transforms ordinary sets into visually striking environments that captivate guests and elevate the overall attraction experience. This seminar explores essential tools, materials, and techniques used to create depth, texture, realism, and aging effects that make scenes read clearly in low light and high-traffic conditions. Attendees will gain practical, cost-effective methods to enhance durability, speed up production, and create finishes that support storytelling, sell the illusion, and help their attraction stand out from the competition.

• Supersized Scares: Turning Giant Props into Powerful Marketing Tools

  Bob Nordquist, Pure Terror; Paul Kotran, Reapers Revenge

  Friday 2:00pm-3:00pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Large props do more than decorate your attraction, they stop traffic, spark curiosity, and create instant marketing moments. When designed and deployed strategically, oversized props can become powerful visual anchors that draw guests in long before they ever enter the queue or board a ride.This seminar explores how to use large-scale props as effective marketing tools for haunted attractions, hayrides, and seasonal events. Attendees will learn where and how to place oversized elements for maximum visibility—along roadways, loading zones, and ride paths—how to design props that read clearly from a distance and at night, and how to integrate them seamlessly into walk-through experiences and moving attractions like hayrides. The session will also cover how to turn these massive visuals into must-share photo opportunities that organically promote your event on social media and extend your marketing reach well beyond the property. BIOS: Bob Nordquist is best known as the owner and creator of Pure Terror Scream Park, a large haunted attraction located in Monroe, New York. Pure Terror Scream Park is notable within the industry for its scale, immersive design, and intensity—featuring multiple distinct haunted house attractions at a single site. The attraction has earned a reputation as one of the region’s most extreme Halloween experiences and is recognized for holding the Guinness World Record for the world’s longest walk-through haunted attraction. Pure Terror Scream Park Nordquist’s approach to attraction design emphasizes high-impact scares, detailed environments, and continuous innovation, often refreshing major elements year-to-year to maintain excitement and replay value among attendees. Under his leadership, Pure Terror has expanded its offerings and developed a dedicated following among Halloween and horror enthusiasts. In addition to his work running Pure Terror, Nordquist has authored content for the attraction’s website, offering guides and articles related to haunted houses and Halloween attractions—suggesting a role not only as an operator but also as a voice within the broader haunt community. Paul Kotran is the owner and creative force behind Reaper’s Revenge, one of the most well-known haunted attractions in the Northeastern United States. Located in Scranton, Pennsylvania, Reaper’s Revenge has earned a national reputation for its massive scale, intense scares, and continual evolution, drawing guests from across the region year after year. Paul's decades of experience in the haunted attraction industry, Paul has overseen the design, construction, and operation of large-scale haunted houses, hayrides, and immersive outdoor experiences. His approach combines high-impact visuals, aggressive pacing, and strategic guest flow to create attractions that are both terrifying and operationally efficient.Paul is also recognized within the industry for his hands-on leadership style, innovative marketing tactics, and willingness to push creative boundaries while maintaining strong business fundamentals. His insights into attraction design, crowd management, and seasonal operations make him a respected voice among haunt owners and operators nationwide.

• Rush To Terror

  Nathan Harris, Halloween Maze

  Friday 2:00pm-3:00pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn fast and efficient methods, tips, and tricks on how to set up and tear down your seasonal haunted house with a tight timeline. Helpful tips for blueprints, assets, scene setups, and prop recommendations for quick setup and tear down. This is a must for those with a setup and teardown haunted house event. Learn the fear-ins and outs from a team of haunters located in one of the hardest markets.

• Unlock the Future of Fear: What Gen Z & Gen A Really Want From Your Haunted Attraction

  Scott Simmons, ScareHouse

  Friday 2:00pm-3:00pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The next generation of haunt fans isn’t just changing the industry—they’re rewriting the rules entirely. In this revealing, fast-paced seminar, you’ll gain access to years of deeply researched consumer data sourced from nationally recognized leaders in tourism, attractions, and entertainment. If your target audience is Generation Z or the rapidly emerging Generation Alpha, this is the information you cannot afford to overlook. Today’s younger audiences make decisions differently. They investigate, compare, and analyze before committing to any major purchase—especially an entertainment experience. They expect authenticity, personalization, interactivity, and tech-forward marketing that speaks their language. Their relationship with AI, social platforms, and digital community spaces has fundamentally reshaped how—and why—they choose the attractions they visit. This session breaks down those shifts with clarity and actionability. You’ll learn: *How Gen Z and Gen A actually use AI and social media to evaluate experiences *What kinds of advertising they trust (and which they immediately dismiss) *What they expect from an event before showing up—and what keeps them coming back *How their engagement habits differ from Millennials and previous generations *The surprising data on pre-purchase research and how it impacts your funnel *Practical strategies to adapt your marketing, storytelling, and operations to meet their expectations Understanding this data is no longer optional. The haunts that thrive in the next 5–10 years will be those that evolve now. Discover how to attract, engage, and retain the new generation of thrill-seekers—before your competition does.

• Queue Line Mayhem: Taming the Monster Crowd

  Anthony J. Barbosa - Nightmare Acres Haunted Attraction

  Friday 3:15pm-4:15pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  How to manage, control, and entertain massive crowds like a seasoned pro. From restless guests to overexcited superfans, queue lines can make or break the guest experience — and your safety record. This high-energy session teaches proven strategies to manage long lines, maintain flow, prevent conflicts, and even turn waiting into entertainment. Whether you’re dealing with 50 or 5,000 people, you’ll leave ready to handle chaos like a pro.

  C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

Seminars Sponsored By

Saturday Seminars

• The AI Advantage

  Rider Harris, GoBananasAI, Founder

  Saturday 8:30am-10:00am

  $90/attendee

  In this hands-on session, Rider Harris will take you inside the AI tools that are quietly transforming how attraction owners operate their businesses. You'll get a complete walkthrough of platforms like ChatGPT and Claude, covering every feature, the art of getting exactly what you need from these tools, and real-world applications built specifically for the attractions industry. You'll learn how operators are using AI right now to write marketing copy that actually converts, social media content calendars that grow your socials, design puzzle concepts and storylines, train staff faster, streamline booking communications, and handle the hundred small tasks that eat up your off-season. We'll also look at what's coming next and how to position your business ahead of the curve. Whether you run a Haunted House, Escape room, seasonal attraction, or family entertainment center, you'll leave this session with immediately usable skills and a clear understanding of how AI fits into your operation. BIO Rider Harris is a professional artificial intelligence strategist, consultant, and keynote speaker, best known as the founder of GoBananas.ai, an AI training and implementation company focused on helping organizations transform business operations with practical AI solutions. Rider helps companies implement AI strategies that deliver measurable ROI and long-term adoption. He has led AI workshops, keynotes, and consulting engagements for over 100 organizations, training thousands of professionals in practical applications of tools like ChatGPT, Claude, and enterprise AI platforms. Known for his business-first approach, Harris focuses on turning AI into real operational impact, not abstract theory. He is based in Las Vegas and works with teams nationwide.

• Cast Director- The Most Important Job That No One Wants

  Allen Hopps, Dark Hour Haunted House

  Saturday 10:15am-11:15am

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Every great haunted house depends on one thing above all else: a strong, well-directed cast. Yet many attractions overlook one of the most important leadership roles in the business, the Cast Director. In this session, industry veteran Allen Hopps draws on 25 years of training actors and shows leadership across the country to explore what separates an average team from an unforgettable one. You’ll learn why every haunt needs a dedicated casting leader, what skills and personality traits make that person succeed, and how to build the support systems that keep your performers motivated and consistent all season long. Allen will share the proven tools and techniques used at Dark Hour Haunted House to keep casting organized, energy high, and performances exceptional. If you want to elevate your actors and your overall show quality, this class will help you build the leadership structure your haunt deserves.

• Backstage Survival Guide- Makeup Artist Edition

  Jade Carlson, Christian Cedillos

  Saturday 10:15am-11:15am

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn how to conquer common obstacles like airbrush clogging, uncooperative actors, and time crunches, all while delivering jaw-dropping, terrifying looks that will have customers trembling in fear. Discover pro tips, troubleshooting techniques, and speed-building strategies that will elevate your artistry even in the most high-pressure environments. Perfect for artists looking to sharpen their skills, boost efficiency, and create horror-ready transformations on demand.

• What’s Scarier Than the Ghosts in a Haunted House? A Fire—with No Way Out

  Holly Burgess, National Fire Protection Association

  Saturday 10:15am-11:15am

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The NFPA classifies haunted houses as special amusement buildings due to their dark, maze-like layouts, limited visibility, and frequent use of combustible materials—conditions that present unique and serious life safety challenges. This session will examine the fire protection and life safety systems required to safeguard guests and staff, and how those requirements can vary based on the specific design and operation of each attraction. Shaped by past tragedies such as the 1984 Six Flags Haunted Castle fire, these standards serve as a powerful reminder that while fear may be part of the experience, safety can never be an illusion.

  C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

• From Good to Unforgettable: Why Your Haunted Attraction Needs Finishing Touches to Succeed

  Dave Carry-Thirteenth Floor Entertainment Group, Brian Demski-Demski Creations, Blaine Kaplan-13th Gate Haunted House, moderated by Dwayne Sanburn, 13th Gate Haunted House

  Saturday 11:30am-12:30pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Great haunted attractions aren’t defined solely by big props, impressive sets, or elaborate scenes; they are remembered because of the details. The finishing touches are what transform a haunt from something guests walk through into something they believe. Take advantage of this rare opportunity to bring your questions directly to experienced professionals and some of the most creative minds in the haunted attraction industry. This is not a traditional seminar; this highly interactive question-and-answer session is built around open discussion, real-world problem solving, and expert insight. Attendees are encouraged to ask specific questions, share challenges, and receive practical guidance they can immediately apply to their own haunted attractions.

• The Art of Creativity for Haunted Attractions: How to Make Your Attraction Different from the Rest!

  Ryan Settlemyre, Lake Hickory Haunts

  Saturday 11:30am-12:30pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn how to Grow Your haunt into a Beacon of Fear that stands out in its own unique and special way! In this seminar, Ryan Settlemyre, Owner of Lake Hickory Haunts, will share applicable and practical tips, tricks, and strategies to assist you in bringing your attraction to the next level, while using your location's unique strengths to your advantage. In addition, you will learn how to grow and expand your business’s operations, marketing, and sales, all while operating on a limited budget. BIO: Ryan Settlemyre is the Owner, Director of Operations, and Show Director of Lake Hickory Haunts and Lake Hickory Escape in Hickory, NC. Since 2012 at the age of 17, Ryan has dedicated himself to his craft and grown Lake Hickory Haunts from the ground up, beginning with no budget and few resources. Now, in its 15th year of business, Lake Hickory Haunts has transformed into a large-scale Haunted Attraction and Entertainment Venue, visited by many from around the globe each year. Whether he’s acting alongside his actors, building alongside his build crew, or lighting in scenes; Ryan has always been a hands-on leader, with experience in Acting/Actor Training, Construction, Set Design, Special FX & Lighting, Management, Marketing, Business Operations, and much more. Ryan is proof that with enough dedication, passion, creativity, and faith; anyone can open, operate, and grow a haunted attraction.

• Luminating Fear: Lighting Solutions for Any Haunt - sponsored by iLuminateFX

  Alexx Argen, Bode Gotshell and Justin Abundo

  Saturday 11:30am-12:30pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Explore lighting solutions across the full spectrum-from pin spots and budget-friendly Amazon fixtures to high-end floods, practicals, and full DMX-controlled systems. This session covers lighting options and sourcing strategies for every budget, with guidance on how to scale your setup as your attraction grows. Attendees will experience a live lighting demonstration and leave with a sample pack of iLuminateFX light fixtures. Learn essential do’s and don’ts, proven tips and tricks, and insider techniques that allow you to light your attraction effectively-often at half the expected cost. Discover how industry professionals control, expand, and optimize attraction lighting using today’s ever-evolving tools and technologies.

• Designing the Ultimate Haunt: Building an Effective Layout for Maximum Impact

  Mike Henrie & Jake Mabey, Nightmare on 13th

  Saturday 12:45pm-1:45pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The layout of your haunted house can make or break the guest experience. In this seminar, discover how to design a seamless, immersive flow that maximizes scares, builds suspense, and keeps visitors engaged from start to finish. We’ll explore key principles of haunted house layout, including pacing, sightline control, and strategic use of space. Learn how to balance tight, claustrophobic areas with open scenes, plan safe yet thrilling pathways, and incorporate staging zones for actors and effects. Whether you’re designing a new haunt or improving an existing one, this session provides practical tips and creative strategies to craft a layout that enhances storytelling, optimizes guest flow, and leaves a lasting impression.

• Jack O' Lanterns to Jingle Bells: Design Strategies for a Seasonal Show Switchover

  Emily O’Hara, Detroit Zoo

  Saturday 12:45pm-1:45pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Join us for an engaging session designed to help you strategize your seasonal show design. This seminar will provide practical techniques for laying out holiday displays that can be easily transitioned between events, saving time and resources while maintaining visual impact. We’ll start by guiding attendees through an assessment of their current seasonal assets to identify key elements that define their guest experience. From there, we’ll explore how to leverage existing infrastructure to maximize flexibility and efficiency. Participants will learn how to plan layouts that allow for smooth changeovers, incorporate accessibility considerations, and uncover gaps and opportunities within their current show plans. Finally, we’ll discuss strategies to ensure your displays remain adaptable and impactful year after year. Whether you’re managing spooky Halloween scenes or festive winter holiday décor, this seminar will equip you with the tools to create dynamic, guest-friendly displays that transition across seasons.

• A Practical Look at AI for Haunted Attractions

  Brian Collins, Atomic Productions Inc

  Saturday 2:00pm-3:00pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  A Practical Look at AI for Haunted Attractions cuts through the hype to show how artificial intelligence can be used right now to improve marketing, guest experience, and production value for haunts of all sizes. Drawing on over four decades in television, advertising, and hands-on haunt experience at Atrox Factory, Brian Collins presents a grounded, real-world approach to AI as a creative multiplier—not a replacement for talent or tradition. Through clear fundamentals, relatable examples, and real case studies, attendees will see how accessible AI tools can lower costs, speed up turnaround, and help attractions stand out in an increasingly noisy entertainment landscape. From recruitment videos and guest rules to theatrical celebrity intros, this session focuses on practical wins, honest limitations, and smart ways to gain a small but meaningful edge—without losing what makes haunted attractions feel real. Bio: Brian Collins is the owner of Atomic Pictures, a Birmingham, Alabama-based production company he founded in 1999. With more than 40 years of experience in cable television, post-production, advertising, branding and documentary filmmaking, Brian brings a deep, hands-on understanding of visual storytelling across formats and platforms. Brian has worked with a wide range of local, regional, and national clients, including seasonal attractions, delivering strategic creative solutions from concept through final delivery. He has provided advertising and asset creation for Atrox Factory for over 25 years.

• 30 Terrifying Character Archetypes, Actor Scares and Wild Costumes Your Haunted Attraction Needs!

  Allen Hopps, Dark Hour Haunted House, Ben Armstrong, NETHERWORLD Haunted House

  Saturday 2:00pm-3:00pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Tired of boring clowns and annoying chainsaws? Dive deep into the process of character creation with Allen Hopps of Dark Hour and Ben Armstrong of NETHERWORLD as they dig into the rich history of their haunts and other epic attractions around the country to explore some innovative and unique acts sure to entertain, amuse and disgust your guests. Strange props, unusual dialogue, wild costumes, odd body movement and wicked scares are just the beginning in this fast-paced seminar sure to inspire owners, actor trainers and performers alike!

• First-Class Customer Service: How to Build a Top-Notch Front-of-House Team from the Ground Up!

  Amy Hollaman, Thirteenth Floor Entertainment Group

  Saturday 2:00pm-3:00pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Where does the guest experience really begin? Long before the first scare—with your website, your social presence, and word of mouth. But the show truly starts in the parking lot the moment guests arrive, and it doesn’t end until they leave your property. This seminar breaks down how to build a confident, polished, and guest-focused front-of-house team that delivers a theme-park-level experience at attractions of any size. Learn how to recruit the right people, inspire buy-in, train for consistency, and manage real-world challenges with professionalism and confidence. We’ll cover signage strategy, de-escalation techniques, real-life case studies, and elevated customer-service standards that turn first-time guests into lifelong fans.

• Sculpting the Spook: Professional Foam Carving for Halloween & Attractions Design

  Mitch Mitton, Mitton Theme Design

  Saturday 3:15pm-4:15pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  In this demonstration based seminar, attendees will be guided through the creative and technical fundamentals of foam carving specifically for haunted houses, theme parks, and seasonal attractions. Through live demonstrations and expert explanation, the presenter will cover how to select the right types of foam—such as XPS, EPS, and high-density urethane based on durability, cost, and application. The session will showcase essential tools of the trade, including hot wire cutters, rotary tools, hand knives, and sanding and finishing equipment, along with proven techniques for carving textures, reliefs, skeletal forms, tombstones, façade elements, and other scenic shapes. Attendees will also learn best practices for reinforcement, sealing, and protective coatings to guard against weather, abrasion, and UV exposure. Painting, texturing, and aging methods used to achieve a convincingly haunted, time-worn appearance will be demonstrated, along with important safety considerations, ergonomics, and efficient workflow practices. The seminar concludes with a full live demo in which a sample prop is carved from start to finish, followed by a Q&A session.

• Screams, Silence, and Soundscapes: Using Audio to Amplify Fear in Your Haunt

  Marco D’Andrea, Fear Columbus Haunted House

  Saturday 3:15pm-4:15pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Sound is one of the most underutilized -yet it is one of the most powerful tools in any haunted attraction. The right audio can build suspense, misdirect guests, heighten scares, and immerse visitors in your world before they even see a single prop. In this seminar, we’ll dive deep into the psychology of sound and how to use it effectively in your haunt. Learn how to create layered soundscapes, place speakers for maximum impact, use silence strategically, and avoid common sound design mistakes. Whether you're working with a shoestring budget or a pro-level setup, this session will show you how to make your haunt sound as terrifying as it looks.

• Year-Round Fear: Making a Living in Horror Beyond October

  Tim Dunne and the Fright Kingdom Team

  Saturday 3:15pm-4:15pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Why let the excitement end on November 1st? In this dynamic session, you’ll explore innovative ways to transform your haunted attraction into a year-round revenue generator and entertainment destination. Discover how to reimagine your space for multiple seasons, turning frights into festive winter wonderlands, eerie spring experiences, summer scream nights, and more. We’ll dive into proven strategies for programming, theming, and event development that keep guests coming back long after Halloween has passed. You’ll also learn effective marketing tactics for reaching new audiences each season, as well as practical operational insights to help you manage staffing, transitions, and logistics with ease. Whether you're looking to increase profits, strengthen customer loyalty, or build a versatile attraction that thrives in every season, this seminar will equip you with the ideas and tools to make year-round fear not only possible, but profitable.

Seminars Sponsored By

HALLOWEEN SEMINARS

• C.H.A.O.S Safety Seminars

  Thursday 8:30am-12:30pm

  120

  Member: $20, Non-Member: $75

  Elevate your haunted attraction’s safety standards with the C.H.A.O.S Safety Course, the gold standard in haunted house safety training. This course prepares owners and operators to meet the unique safety challenges of the Haunt Industry. Learn essential safety protocols, emergency preparedness, and best practices from industry experts, all designed to protect guests and staff while maintaining a high-impact experience. This course provides the knowledge and confidence needed to pursue C.H.A.O.S Certification and set your attraction apart. Don’t miss this opportunity to strengthen your operation and enter the 2026 Haunt Season fully prepared.

  C.H.A.O.S. (this seminar goes towards 4 hours of your C.H.A.O.S. Safety Certification)

• Terror Under the Open Sky: Crafting Multi-Element Outdoor Haunted Attractions.

  Eddie McLaurin and the Woods of Terror Team

  Thursday 11:30am-12:30pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Step beyond the confines of traditional indoor haunts and explore the unique opportunities and challenges of designing fear in the great outdoors. This session will guide you through how to plan, build, and execute a multi-element outdoor haunted attraction that is cohesive, immersive, and safe.Discover how to use natural terrain to your advantage, create distinct themed zones, manage guest flow in open environments, and construct durable structures that can withstand weather and wear.Whether you’re expanding your existing haunt or starting from the ground up, this seminar will provide the insight and inspiration you need to unleash unforgettable terror under the open sky.

• Getting Started Right: What You Need to Know Before Entering the Attractions Industry

  Bruce Stanton, Reign of Terror Haunted House

  Thursday 12:45pm-1:45pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Launching a haunted attraction or immersive experience is exhilarating, but the challenges can make or break your success. This session covers the essentials—from choosing the right attraction model and accurately estimating startup costs to navigating venue selection, staffing, marketing, and revenue strategies. Gain the knowledge you need to launch wisely and grow sustainably. Walk away with a practical budgeting framework and valuable insights to help you evolve and strengthen your attraction year after year.

• Perfecting the Haunted Attraction Experience: How to create polished well designed events that bring 'em back year after year!

  Ben Armstrong-Netherworld Haunted Attraction, T.J Mannarino-Universal Studios, Chris Stafford-Thirteenth Floor Entertainment Group

  Thursday 12:45pm-1:45pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This seminar roundtable will feature an in depth discussion of proven methods designed to enhance guests enjoyment at your haunted attraction. Topics covered will include specialized marketing before they even get to the event, what patrons will experience when they arrive on site, key moments that should and should not happen inside the attraction and what awaits them on property afterwards including food options, giftshops, photo ops and more! If you are looking to add that extra zest to enhance customer satisfaction and spike return visits year after year this seminar is for you!

• Keep ’Em Screaming: Top Ways The Dent Schoolhouse Wows Returning Fans!

  Bud Stross, Dent Schoolhouse

  Thursday 2:00pm-3:00pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Repeat customers are the lifeblood of a successful haunt—and Dent Schoolhouse knows how to keep even the most hardened fans screaming. This fast-paced session reveals the top scare-focused strategies Dent uses to redesign moments, escalate fear, subvert expectations, and hit returning guests when they least expect it. Learn how Dent refreshes timing, actor tactics, misdirection, and payoff scares to ensure loyal customers are still jumping, yelling, and swearing they’ll never come back—until next year.

• Fabricating Fear: How CNC Machining & 3D Printing Can Transform Your Attraction

  Brad Bays, Plaque Productions

  Thursday 2:00pm-3:00pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Unlock the next level of themed production with the precision of CNC and the versatility of 3D printing. This session will break down how to turn your creative vision into physical realities such as multi-layered props, intricate set pieces, engraved tombstones, signage, and interactive elements. You’ll learn how to integrate digital fabrication into your workflow to scale creativity, reduce recurring costs, and deliver standout visuals on any budget. We’ll cover material selection, design pipelines, ideal machine and tool types, production strategies, and practical finishing techniques so you can move from concept to installation with efficiency and impact. Whether you’re a seasoned pro already running this equipment or someone considering the jump into CNC and 3D printing, you’ll walk away with actionable techniques to streamline fabrication, enhance immersion, and wow your guests—no matter the size of your attraction or the tightness of your calendar.

• Build,Train and Retain Your Legion of Monsters! Tips, Tricks and Techniques to Keep Your Staff Haunting for Years to Come.

  Ben Armstrong, Netherworld Haunted House

  Thursday 3:15pm-4:15pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The #1 problem most existing attraction owners mention is employee retention both during the season and year to year. In this fast-moving in-depth class, we learn the hard-earned secrets of finding haunted attraction staff, setting them up for success as employees and keeping them coming back year after year. This includes on boarding and payment policies, attraction design, backstage flow, costume ergonomics, performance training, and nightly supervision. Culture building, incentives and morale maintenance will also be discussed and are key to the complex process of shaping seasonal staff into motivated monsters hungry for the next scare! Ben has over 35+ years of experience in the Haunted Attraction Industry with 30 this season as an attraction owner, 18 years in the TV industry, and an extensive background in leadership roles in creative non-profit organizations.

• Haunted Attraction Security: Lessons from the Dark

  Allen Hopps, Dark Hour Haunted House

  Thursday 3:15pm-4:15pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Running security for a haunted attraction isn’t just about stopping problems; it’s about protecting your show, your cast, and your guests without killing the mood or the magic. In this brand-new seminar, Allen Hopps shares the lessons he learned after personally taking over the security operations at Dark Hour Haunted House, one of Texas’s largest and most professionally run attractions. You’ll get an inside look at what worked, what failed, and the innovative fixes that transformed a broken system into a model of safety and guest experience. From de-escalation tactics and crowd flow to actor protection and incident reporting, this class covers the real-world do’s and don’ts of haunt security that every owner, manager, and operations lead needs to know before the next season.If you want to create a safer, smoother, and more professional operation without losing the scare factor, this session is your blueprint.

  C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

• 3 Steps to Increasing Profits by Improving the Guest Experience

  Zack Oates, Founder and CEO, Ovation

  Friday 10:15am-12:15pm

  130

  $110/attendee (Early Bird through March 19th) $120/attendee (After March 19th)

  You put so much work into getting customers to visit your business -- but how do you get them back and fight back against online reviews? Zack Oates has spent his career researching the relationships between customers and businesses and how to improve them. After analyzing millions of customer interactions, Zack will share the 3 C's that make up the ladder of loyalty - convenience, consistency, and connection - and give actionable tips for attracting customers, encouraging repeat visits, and fostering lifelong relationships. Listeners will also: Understand the essence of hospitality in the digital age and how to leverage it to create devoted fansMaster the art of measuring, tracking, and enhancing your customer experience for sustained success.Discover the secrets to transforming first-time customers into loyal patrons and how to unlock the hidden profits within customer retention BIO: Zack Oates is an author, husband, father of 4, entrepreneur, and hot tub aficionado (but not in that order, necessarily). He is the Founder and CEO of Ovation, the #1 restaurant feedback platform in America working with over 8,500 businesses, voted Top 50 Most Influential Supplier by Nation’s Restaurant News, awarded 2023's Most Inspirational Business Leader, and host of the 400+ episode podcast “Give an Ovation." Learn more at www.ovationup.com. He grew up in restaurants before getting into startups. He was voted Top 100 Entrepreneurs 2x, rang the NASDAQ bell, has been to over 50 countries, and started 3 companies and an international non-profit. He went on over 1,000 dates before he got married and wrote a book, “Dating Never Works...Until it Does.”

• Essential Scareactor Training: Safety & Technique for Haunted House Actors

  Jonathon Glickman, Frightnights at the South Florida Fairgrounds

  Friday 10:15am-11:15am

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Being scary shouldn’t be risky for your actors or your guests. This seminar for scare actors and trainers dives into the core concepts and skills every haunted attraction actor needs to succeed: safe scare techniques, communication, smart use of props, and preventing and dealing with problem guests without escalating the situation. Learn how to scare effectively without creating safety hazards, avoid common actor mistakes, and keep the experience thrilling but controlled. Whether you’re a beginner to a seasoned veteran, this training will help you scare smarter, stay safer, work together, and create unforgettable (but safe) frights for every visitor.

  C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

• 31 Secrets to Successful Attraction Marketing in a World of Rising Expectations

  Brad Weinstein, Newbridge

  Friday 11:30am-12:30pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Want to learn how to dramatically improve your attraction’s marketing & increase your success in a world of rising expectations? This fast -paced seminar is designed to help people of all experience levels (newbies to industry veterans) and will cover a spectrum of ways you can strategically improve your attraction’s marketing in 2026 and beyond. With over a decade of experience that includes top attractions and brands (such as Disney World and Google), Brad Weinstein will share valuable insights and takeaways with you that will make the small cost of this seminar more than pay for itself! Topics covered in this seminar include: *Key reasons your customers’ expectations are rising (and actionable tips on how to adjust your marketing accordingly to increase long-term success). *Strategic tweaks you can make to your ads and messaging to increase success (small tweaks can make a big difference). *Critical & costly marketing mistakes you should avoid. *Valuable insights on how to grow your attendance and attract the right customers (who will be more likely to return and buy tickets again in the future). *Why your marketing is probably not as effective as it should be (and how to fix it). *Discover how to make your attraction’s brand stronger, more effective, and better positioned to sell more tickets. *Learn key differences between very successful and unsuccessful attraction marketing. And more! You will leave this seminar empowered with clear, actionable takeaways you can implement to increase the success of your attraction’s marketing in 2026 and beyond!

• Larger Than Life: How to Elevate Your Hayride Event

  Ben Bates & Randy Bates, The Bates Motel & Haunted Hayride

  Friday 11:30am-12:30pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Hayrides offer the chance to create massive, unforgettable moments—but too often they don’t fully deliver. This seminar explores how to elevate a hayride into a larger-than-life experience through bold visuals, strong pacing, and purposeful performance. Learn how to scale sets, props, characters, and scares so they read clearly from a moving audience, along with storytelling techniques designed specifically for outdoor environments. Whether you’re building a new hayride or upgrading an existing one, you’ll walk away with practical strategies to increase spectacle, immersion, and guest impact.

• Spooky Spectacles: Crafting Halloween Projection Mapping Content with AI

  illumibot Team

  Friday 12:45pm-1:45pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Light up the night and bring your haunt to life with the magic of projection mapping! In this one-hour seminar, you’ll explore how cutting-edge AI tools and creative projection techniques can transform ordinary spaces into immersive, bone-chilling experiences. Learn how to choose the right projector for your haunt, master contrast and throw ratios for maximum impact, and discover smart mounting and alignment strategies that eliminate shadows and distractions. We’ll also dive into Halloween-specific effects—like fog integration, motion-triggered scares, and color theory for eerie atmospheres—and how to blend them seamlessly with your projection setup. Whether you’re running a haunted attraction, decorating your home, or creating a larger-scale spectacle, you’ll walk away ready to thrill your audience with unforgettable visuals. Who Should Attend: Haunted attraction operators, home haunters, decorators, event designers, farms, zoos, and Halloween enthusiasts eager to integrate projection mapping and AI into their creative process. What You’ll Learn: • How projection mapping works and how to plan a successful setup • The key tools for creating, animating, and managing projection content • How to integrate projections with lighting, fog, and practical effects • Strategies for scaling from small yard haunts to full attractions • How to harness AI to supercharge creativity and streamline your workflow

• How to Implement Food & Drink to Maximize Impact on Customer Experience and Profit

  Patrick Konopelski, Shocktoberfest

  Friday 12:45pm-1:45pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Food and beverage offerings can be far more than an afterthought—they are a powerful tool for enhancing the guest experience and increasing per-capita spending. This session explores proven food and beverage strategies designed specifically for haunted attractions, showing how the right concepts, placement, and operations can boost profits, and elevate your event from entry to exit. Patrick has been in the catering and food service industry for over 40 years, as well as the haunt business for 35 years. He will share his expertise regarding Food Trucks, Concession Stands, Catering, and the pros and cons of Alcohol sales.

• Visual Impact: Scenic Finish Tools and Techniques That Sell the Scene

  Teddy Summers - Outerworlds

  Friday 12:45pm-1:45pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn how professional scenic finishing transforms ordinary sets into visually striking environments that captivate guests and elevate the overall attraction experience. This seminar explores essential tools, materials, and techniques used to create depth, texture, realism, and aging effects that make scenes read clearly in low light and high-traffic conditions. Attendees will gain practical, cost-effective methods to enhance durability, speed up production, and create finishes that support storytelling, sell the illusion, and help their attraction stand out from the competition.

• Supersized Scares: Turning Giant Props into Powerful Marketing Tools

  Bob Nordquist, Pure Terror; Paul Kotran, Reapers Revenge

  Friday 2:00pm-3:00pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Large props do more than decorate your attraction, they stop traffic, spark curiosity, and create instant marketing moments. When designed and deployed strategically, oversized props can become powerful visual anchors that draw guests in long before they ever enter the queue or board a ride.This seminar explores how to use large-scale props as effective marketing tools for haunted attractions, hayrides, and seasonal events. Attendees will learn where and how to place oversized elements for maximum visibility—along roadways, loading zones, and ride paths—how to design props that read clearly from a distance and at night, and how to integrate them seamlessly into walk-through experiences and moving attractions like hayrides. The session will also cover how to turn these massive visuals into must-share photo opportunities that organically promote your event on social media and extend your marketing reach well beyond the property. BIOS: Bob Nordquist is best known as the owner and creator of Pure Terror Scream Park, a large haunted attraction located in Monroe, New York. Pure Terror Scream Park is notable within the industry for its scale, immersive design, and intensity—featuring multiple distinct haunted house attractions at a single site. The attraction has earned a reputation as one of the region’s most extreme Halloween experiences and is recognized for holding the Guinness World Record for the world’s longest walk-through haunted attraction. Pure Terror Scream Park Nordquist’s approach to attraction design emphasizes high-impact scares, detailed environments, and continuous innovation, often refreshing major elements year-to-year to maintain excitement and replay value among attendees. Under his leadership, Pure Terror has expanded its offerings and developed a dedicated following among Halloween and horror enthusiasts. In addition to his work running Pure Terror, Nordquist has authored content for the attraction’s website, offering guides and articles related to haunted houses and Halloween attractions—suggesting a role not only as an operator but also as a voice within the broader haunt community. Paul Kotran is the owner and creative force behind Reaper’s Revenge, one of the most well-known haunted attractions in the Northeastern United States. Located in Scranton, Pennsylvania, Reaper’s Revenge has earned a national reputation for its massive scale, intense scares, and continual evolution, drawing guests from across the region year after year. Paul's decades of experience in the haunted attraction industry, Paul has overseen the design, construction, and operation of large-scale haunted houses, hayrides, and immersive outdoor experiences. His approach combines high-impact visuals, aggressive pacing, and strategic guest flow to create attractions that are both terrifying and operationally efficient.Paul is also recognized within the industry for his hands-on leadership style, innovative marketing tactics, and willingness to push creative boundaries while maintaining strong business fundamentals. His insights into attraction design, crowd management, and seasonal operations make him a respected voice among haunt owners and operators nationwide.

• Rush To Terror

  Nathan Harris, Halloween Maze

  Friday 2:00pm-3:00pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn fast and efficient methods, tips, and tricks on how to set up and tear down your seasonal haunted house with a tight timeline. Helpful tips for blueprints, assets, scene setups, and prop recommendations for quick setup and tear down. This is a must for those with a setup and teardown haunted house event. Learn the fear-ins and outs from a team of haunters located in one of the hardest markets.

• Unlock the Future of Fear: What Gen Z & Gen A Really Want From Your Haunted Attraction

  Scott Simmons, ScareHouse

  Friday 2:00pm-3:00pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The next generation of haunt fans isn’t just changing the industry—they’re rewriting the rules entirely. In this revealing, fast-paced seminar, you’ll gain access to years of deeply researched consumer data sourced from nationally recognized leaders in tourism, attractions, and entertainment. If your target audience is Generation Z or the rapidly emerging Generation Alpha, this is the information you cannot afford to overlook. Today’s younger audiences make decisions differently. They investigate, compare, and analyze before committing to any major purchase—especially an entertainment experience. They expect authenticity, personalization, interactivity, and tech-forward marketing that speaks their language. Their relationship with AI, social platforms, and digital community spaces has fundamentally reshaped how—and why—they choose the attractions they visit. This session breaks down those shifts with clarity and actionability. You’ll learn: *How Gen Z and Gen A actually use AI and social media to evaluate experiences *What kinds of advertising they trust (and which they immediately dismiss) *What they expect from an event before showing up—and what keeps them coming back *How their engagement habits differ from Millennials and previous generations *The surprising data on pre-purchase research and how it impacts your funnel *Practical strategies to adapt your marketing, storytelling, and operations to meet their expectations Understanding this data is no longer optional. The haunts that thrive in the next 5–10 years will be those that evolve now. Discover how to attract, engage, and retain the new generation of thrill-seekers—before your competition does.

• Queue Line Mayhem: Taming the Monster Crowd

  Anthony J. Barbosa - Nightmare Acres Haunted Attraction

  Friday 3:15pm-4:15pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  How to manage, control, and entertain massive crowds like a seasoned pro. From restless guests to overexcited superfans, queue lines can make or break the guest experience — and your safety record. This high-energy session teaches proven strategies to manage long lines, maintain flow, prevent conflicts, and even turn waiting into entertainment. Whether you’re dealing with 50 or 5,000 people, you’ll leave ready to handle chaos like a pro.

  C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

• The AI Advantage

  Rider Harris, GoBananasAI, Founder

  Saturday 8:30am-10:00am

  $90/attendee

  In this hands-on session, Rider Harris will take you inside the AI tools that are quietly transforming how attraction owners operate their businesses. You'll get a complete walkthrough of platforms like ChatGPT and Claude, covering every feature, the art of getting exactly what you need from these tools, and real-world applications built specifically for the attractions industry. You'll learn how operators are using AI right now to write marketing copy that actually converts, social media content calendars that grow your socials, design puzzle concepts and storylines, train staff faster, streamline booking communications, and handle the hundred small tasks that eat up your off-season. We'll also look at what's coming next and how to position your business ahead of the curve. Whether you run a Haunted House, Escape room, seasonal attraction, or family entertainment center, you'll leave this session with immediately usable skills and a clear understanding of how AI fits into your operation. BIO Rider Harris is a professional artificial intelligence strategist, consultant, and keynote speaker, best known as the founder of GoBananas.ai, an AI training and implementation company focused on helping organizations transform business operations with practical AI solutions. Rider helps companies implement AI strategies that deliver measurable ROI and long-term adoption. He has led AI workshops, keynotes, and consulting engagements for over 100 organizations, training thousands of professionals in practical applications of tools like ChatGPT, Claude, and enterprise AI platforms. Known for his business-first approach, Harris focuses on turning AI into real operational impact, not abstract theory. He is based in Las Vegas and works with teams nationwide.

• Cast Director- The Most Important Job That No One Wants

  Allen Hopps, Dark Hour Haunted House

  Saturday 10:15am-11:15am

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Every great haunted house depends on one thing above all else: a strong, well-directed cast. Yet many attractions overlook one of the most important leadership roles in the business, the Cast Director. In this session, industry veteran Allen Hopps draws on 25 years of training actors and shows leadership across the country to explore what separates an average team from an unforgettable one. You’ll learn why every haunt needs a dedicated casting leader, what skills and personality traits make that person succeed, and how to build the support systems that keep your performers motivated and consistent all season long. Allen will share the proven tools and techniques used at Dark Hour Haunted House to keep casting organized, energy high, and performances exceptional. If you want to elevate your actors and your overall show quality, this class will help you build the leadership structure your haunt deserves.

• Backstage Survival Guide- Makeup Artist Edition

  Jade Carlson, Christian Cedillos

  Saturday 10:15am-11:15am

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn how to conquer common obstacles like airbrush clogging, uncooperative actors, and time crunches, all while delivering jaw-dropping, terrifying looks that will have customers trembling in fear. Discover pro tips, troubleshooting techniques, and speed-building strategies that will elevate your artistry even in the most high-pressure environments. Perfect for artists looking to sharpen their skills, boost efficiency, and create horror-ready transformations on demand.

• What’s Scarier Than the Ghosts in a Haunted House? A Fire—with No Way Out

  Holly Burgess, National Fire Protection Association

  Saturday 10:15am-11:15am

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The NFPA classifies haunted houses as special amusement buildings due to their dark, maze-like layouts, limited visibility, and frequent use of combustible materials—conditions that present unique and serious life safety challenges. This session will examine the fire protection and life safety systems required to safeguard guests and staff, and how those requirements can vary based on the specific design and operation of each attraction. Shaped by past tragedies such as the 1984 Six Flags Haunted Castle fire, these standards serve as a powerful reminder that while fear may be part of the experience, safety can never be an illusion.

  C.H.A.O.S. (this seminar goes towards your C.H.A.O.S. Safety Certification)

• From Good to Unforgettable: Why Your Haunted Attraction Needs Finishing Touches to Succeed

  Dave Carry-Thirteenth Floor Entertainment Group, Brian Demski-Demski Creations, Blaine Kaplan-13th Gate Haunted House, moderated by Dwayne Sanburn, 13th Gate Haunted House

  Saturday 11:30am-12:30pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Great haunted attractions aren’t defined solely by big props, impressive sets, or elaborate scenes; they are remembered because of the details. The finishing touches are what transform a haunt from something guests walk through into something they believe. Take advantage of this rare opportunity to bring your questions directly to experienced professionals and some of the most creative minds in the haunted attraction industry. This is not a traditional seminar; this highly interactive question-and-answer session is built around open discussion, real-world problem solving, and expert insight. Attendees are encouraged to ask specific questions, share challenges, and receive practical guidance they can immediately apply to their own haunted attractions.

• The Art of Creativity for Haunted Attractions: How to Make Your Attraction Different from the Rest!

  Ryan Settlemyre, Lake Hickory Haunts

  Saturday 11:30am-12:30pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Learn how to Grow Your haunt into a Beacon of Fear that stands out in its own unique and special way! In this seminar, Ryan Settlemyre, Owner of Lake Hickory Haunts, will share applicable and practical tips, tricks, and strategies to assist you in bringing your attraction to the next level, while using your location's unique strengths to your advantage. In addition, you will learn how to grow and expand your business’s operations, marketing, and sales, all while operating on a limited budget. BIO: Ryan Settlemyre is the Owner, Director of Operations, and Show Director of Lake Hickory Haunts and Lake Hickory Escape in Hickory, NC. Since 2012 at the age of 17, Ryan has dedicated himself to his craft and grown Lake Hickory Haunts from the ground up, beginning with no budget and few resources. Now, in its 15th year of business, Lake Hickory Haunts has transformed into a large-scale Haunted Attraction and Entertainment Venue, visited by many from around the globe each year. Whether he’s acting alongside his actors, building alongside his build crew, or lighting in scenes; Ryan has always been a hands-on leader, with experience in Acting/Actor Training, Construction, Set Design, Special FX & Lighting, Management, Marketing, Business Operations, and much more. Ryan is proof that with enough dedication, passion, creativity, and faith; anyone can open, operate, and grow a haunted attraction.

• Luminating Fear: Lighting Solutions for Any Haunt - sponsored by iLuminateFX

  Alexx Argen, Bode Gotshell and Justin Abundo

  Saturday 11:30am-12:30pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Explore lighting solutions across the full spectrum-from pin spots and budget-friendly Amazon fixtures to high-end floods, practicals, and full DMX-controlled systems. This session covers lighting options and sourcing strategies for every budget, with guidance on how to scale your setup as your attraction grows. Attendees will experience a live lighting demonstration and leave with a sample pack of iLuminateFX light fixtures. Learn essential do’s and don’ts, proven tips and tricks, and insider techniques that allow you to light your attraction effectively-often at half the expected cost. Discover how industry professionals control, expand, and optimize attraction lighting using today’s ever-evolving tools and technologies.

• Designing the Ultimate Haunt: Building an Effective Layout for Maximum Impact

  Mike Henrie & Jake Mabey, Nightmare on 13th

  Saturday 12:45pm-1:45pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The layout of your haunted house can make or break the guest experience. In this seminar, discover how to design a seamless, immersive flow that maximizes scares, builds suspense, and keeps visitors engaged from start to finish. We’ll explore key principles of haunted house layout, including pacing, sightline control, and strategic use of space. Learn how to balance tight, claustrophobic areas with open scenes, plan safe yet thrilling pathways, and incorporate staging zones for actors and effects. Whether you’re designing a new haunt or improving an existing one, this session provides practical tips and creative strategies to craft a layout that enhances storytelling, optimizes guest flow, and leaves a lasting impression.

• Jack O' Lanterns to Jingle Bells: Design Strategies for a Seasonal Show Switchover

  Emily O’Hara, Detroit Zoo

  Saturday 12:45pm-1:45pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Join us for an engaging session designed to help you strategize your seasonal show design. This seminar will provide practical techniques for laying out holiday displays that can be easily transitioned between events, saving time and resources while maintaining visual impact. We’ll start by guiding attendees through an assessment of their current seasonal assets to identify key elements that define their guest experience. From there, we’ll explore how to leverage existing infrastructure to maximize flexibility and efficiency. Participants will learn how to plan layouts that allow for smooth changeovers, incorporate accessibility considerations, and uncover gaps and opportunities within their current show plans. Finally, we’ll discuss strategies to ensure your displays remain adaptable and impactful year after year. Whether you’re managing spooky Halloween scenes or festive winter holiday décor, this seminar will equip you with the tools to create dynamic, guest-friendly displays that transition across seasons.

• A Practical Look at AI for Haunted Attractions

  Brian Collins, Atomic Productions Inc

  Saturday 2:00pm-3:00pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  A Practical Look at AI for Haunted Attractions cuts through the hype to show how artificial intelligence can be used right now to improve marketing, guest experience, and production value for haunts of all sizes. Drawing on over four decades in television, advertising, and hands-on haunt experience at Atrox Factory, Brian Collins presents a grounded, real-world approach to AI as a creative multiplier—not a replacement for talent or tradition. Through clear fundamentals, relatable examples, and real case studies, attendees will see how accessible AI tools can lower costs, speed up turnaround, and help attractions stand out in an increasingly noisy entertainment landscape. From recruitment videos and guest rules to theatrical celebrity intros, this session focuses on practical wins, honest limitations, and smart ways to gain a small but meaningful edge—without losing what makes haunted attractions feel real. Bio: Brian Collins is the owner of Atomic Pictures, a Birmingham, Alabama-based production company he founded in 1999. With more than 40 years of experience in cable television, post-production, advertising, branding and documentary filmmaking, Brian brings a deep, hands-on understanding of visual storytelling across formats and platforms. Brian has worked with a wide range of local, regional, and national clients, including seasonal attractions, delivering strategic creative solutions from concept through final delivery. He has provided advertising and asset creation for Atrox Factory for over 25 years.

• 30 Terrifying Character Archetypes, Actor Scares and Wild Costumes Your Haunted Attraction Needs!

  Allen Hopps, Dark Hour Haunted House, Ben Armstrong, NETHERWORLD Haunted House

  Saturday 2:00pm-3:00pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Tired of boring clowns and annoying chainsaws? Dive deep into the process of character creation with Allen Hopps of Dark Hour and Ben Armstrong of NETHERWORLD as they dig into the rich history of their haunts and other epic attractions around the country to explore some innovative and unique acts sure to entertain, amuse and disgust your guests. Strange props, unusual dialogue, wild costumes, odd body movement and wicked scares are just the beginning in this fast-paced seminar sure to inspire owners, actor trainers and performers alike!

• First-Class Customer Service: How to Build a Top-Notch Front-of-House Team from the Ground Up!

  Amy Hollaman, Thirteenth Floor Entertainment Group

  Saturday 2:00pm-3:00pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Where does the guest experience really begin? Long before the first scare—with your website, your social presence, and word of mouth. But the show truly starts in the parking lot the moment guests arrive, and it doesn’t end until they leave your property. This seminar breaks down how to build a confident, polished, and guest-focused front-of-house team that delivers a theme-park-level experience at attractions of any size. Learn how to recruit the right people, inspire buy-in, train for consistency, and manage real-world challenges with professionalism and confidence. We’ll cover signage strategy, de-escalation techniques, real-life case studies, and elevated customer-service standards that turn first-time guests into lifelong fans.

• Sculpting the Spook: Professional Foam Carving for Halloween & Attractions Design

  Mitch Mitton, Mitton Theme Design

  Saturday 3:15pm-4:15pm

  130

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  In this demonstration based seminar, attendees will be guided through the creative and technical fundamentals of foam carving specifically for haunted houses, theme parks, and seasonal attractions. Through live demonstrations and expert explanation, the presenter will cover how to select the right types of foam—such as XPS, EPS, and high-density urethane based on durability, cost, and application. The session will showcase essential tools of the trade, including hot wire cutters, rotary tools, hand knives, and sanding and finishing equipment, along with proven techniques for carving textures, reliefs, skeletal forms, tombstones, façade elements, and other scenic shapes. Attendees will also learn best practices for reinforcement, sealing, and protective coatings to guard against weather, abrasion, and UV exposure. Painting, texturing, and aging methods used to achieve a convincingly haunted, time-worn appearance will be demonstrated, along with important safety considerations, ergonomics, and efficient workflow practices. The seminar concludes with a full live demo in which a sample prop is carved from start to finish, followed by a Q&A session.

• Screams, Silence, and Soundscapes: Using Audio to Amplify Fear in Your Haunt

  Marco D’Andrea, Fear Columbus Haunted House

  Saturday 3:15pm-4:15pm

  120

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Sound is one of the most underutilized -yet it is one of the most powerful tools in any haunted attraction. The right audio can build suspense, misdirect guests, heighten scares, and immerse visitors in your world before they even see a single prop. In this seminar, we’ll dive deep into the psychology of sound and how to use it effectively in your haunt. Learn how to create layered soundscapes, place speakers for maximum impact, use silence strategically, and avoid common sound design mistakes. Whether you're working with a shoestring budget or a pro-level setup, this session will show you how to make your haunt sound as terrifying as it looks.

• Year-Round Fear: Making a Living in Horror Beyond October

  Tim Dunne and the Fright Kingdom Team

  Saturday 3:15pm-4:15pm

  123

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Why let the excitement end on November 1st? In this dynamic session, you’ll explore innovative ways to transform your haunted attraction into a year-round revenue generator and entertainment destination. Discover how to reimagine your space for multiple seasons, turning frights into festive winter wonderlands, eerie spring experiences, summer scream nights, and more. We’ll dive into proven strategies for programming, theming, and event development that keep guests coming back long after Halloween has passed. You’ll also learn effective marketing tactics for reaching new audiences each season, as well as practical operational insights to help you manage staffing, transitions, and logistics with ease. Whether you're looking to increase profits, strengthen customer loyalty, or build a versatile attraction that thrives in every season, this seminar will equip you with the ideas and tools to make year-round fear not only possible, but profitable.

Seminars Sponsored By

CHRISTMAS SEMINARS

• Luxury Christmas Experiences: Designing for Resorts & Destinations

  Stephanie Dardenne & Stacey Jordan, Red Sleigh Workshop

  Thursday 10:15am-11:15am

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Resorts and destination venues require design approaches that elevate the guest experience far beyond traditional displays. This seminar explores the expectations of high-value clientele and the operational polish needed for these environments. You’ll learn how to design & pitch installations that feel refined, intentional, and seamlessly integrated into high-end properties. From custom architecture to immersive storytelling, we’ll outline how these premium offerings generate substantial revenue and long-term partnerships. This class arms operators with a blueprint for securing upscale clients and producing work that commands top-tier pricing. *Deliver premium-level design that meets the expectations of high-value resort and travel clientele. *Integrate décor and storytelling seamlessly into luxury environments without operational strain. *Command higher budgets by offering polished, upscale experiences that elevate the host venue. *Build long-term relationships with properties that rely on you season after season.

• Building Holiday Worlds: How Story-Driven Design Transforms Christmas Attractions

  Kevin Kreczko, Creative Visionary, Experience Architect & Developer of World-Class Holiday Destinations

  Thursday 10:15am-11:15am

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  In this dynamic session, Kevin breaks down the proven storytelling framework he uses to transform winter attractions into emotional, shareable, and revenue-driving holiday worlds. Discover how narrative design, sensory layering, and interactive moments can elevate any property—from zoos and aquariums to farms, resorts, and retail destinations—into a cherished family tradition that keeps guests returning year after year. Attendees will discover: *Why story—not bulbs—is the true engine behind modern holiday attractions *How to build immersive chapters that guide guests through wonder, discovery, and connection *Strategies for creating viral moments that increase social reach and drive visitation *How to integrate characters, music, lighting, and environment into one cohesive emotional arc *Methods for extending the experience beyond the visit through merchandise, media, and digital touchpoints *Whether you’re developing a brand-new light show or elevating an existing Christmas event, this session provides the creative and operational tools needed to craft a holiday experience that feels authentic, magical, and unforgettable. *If you’re ready to turn imagination into revenue—and build a holiday world families return to year after year—this is a session you won’t want to miss. BIO: Kevin Kreczko is one of the most innovative creators in the world of Christmas attractions. He is the visionary behind several nationally celebrated holiday experiences, including America’s Best Holiday Resort at Big Cedar Lodge, the award-winning Sea of Lights at Wonders of Wildlife, Luminaria at Thanksgiving Point (featured on Christmas Light Fight), and the original Pixel Pines concept developed with S4. Kevin’s work has redefined what modern holiday attractions can be, proving that the most successful experiences go far beyond lights and décor to create immersive, emotionally resonant worlds that guests return to year after year.

• Commercial Light Show Essentials (Drive-Thrus & Walk-Thrus) — Updated for 2026

  Tom BetGeorge, Magical Light Shows

  Thursday 11:30am-12:30pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Commercial light shows have evolved dramatically, and this updated course provides the essential knowledge needed to stay ahead. You’ll learn how to structure flows, build scenes, manage audio delivery, reduce bottlenecks, and create emotional beats that guests remember. This seminar focuses heavily on operational efficiency: staffing demands, equipment maintenance, nightly checks, and troubleshooting protocols built for scale. The result is a practical toolkit that helps you deliver a high-quality experience while maximizing throughput and revenue. *Build modern light shows with the pacing, beats, and structure today’s guests expect. *Solve throughput issues proactively through operational design and smarter layouts. *Maintain your equipment with routines that prevent downtime and preserve show quality. *Deliver consistent, repeatable experiences that maximize nightly capacity and income.

• Where to Skimp: Insights on Where Money CAN and CANNOT Be Saved

  Kelly Eutsler, Silver Dollar City

  Thursday 11:30am-12:30pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Not all savings are equal. This seminar provides a clear roadmap of which components of a Christmas attraction can absorb budget reductions and which must remain fully funded. Through examples from seasoned operators, you’ll understand how to make financially responsible decisions without degrading guest experience, safety, or operational efficiency. This session helps owners avoid the common traps that lead to expensive rebuilds, staff burnout, or customer dissatisfaction. *Learn which production elements can safely take budget cuts without harming quality. *Avoid underfunding critical systems that lead to expensive problems later. *Make strategic financial decisions based on real operational outcomes. *Prevent burnout, breakdowns, and guest dissatisfaction caused by cutting corners in the wrong places.

• Christmas Scenic Design & Build Techniques

  BMorrow Productions

  Thursday 12:45pm-1:45pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This seminar covers carpentry shortcuts, foam shaping, scenic painting, architectural dressing, and material selection tailored for Christmas attractions. You’ll learn how to achieve high-end looks using cost-effective methods and how to design modular scenic elements that install and strike quickly. The session emphasizes durability, speed, and smart decision-making so operators save time and money while improving visual quality. *Build stunning holiday environments faster with cost-effective scenic practices. *Use modular design to simplify install, strike, and storage. *Choose materials and techniques that maximize durability and visual impact. *Achieve premium-quality looks without premium-level budgets.

• Attracting & Managing Massive Crowds at Your Attraction

  Tucker Lougee, Thanksgiving Point

  Thursday 12:45pm-1:45pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Huge crowds should mean huge profits—unless your operations bottleneck, your staff breaks under the pressure, or guests grow frustrated. This seminar breaks down the crowd management tactics used by the industry’s most efficient attractions, from intelligent navigation planning to dynamic staffing and live-flow oversight. You’ll see how small operational tweaks can create massive gains in throughput and guest satisfaction. By the end, you’ll have a clear strategy for eliminating congestion, keeping your team aligned during critical peak times, and turning a crush of visitors into the smoothest, most profitable nights of your season. *Learn how to scale your operations for larger crowds & higher nightly revenue. *Apply traffic-flow strategies that eliminate bottlenecks and keep guests moving smoothly. *Use proven staffing and oversight systems to maintain quality under pressure. *Turn peak nights from stressful chaos into your most profitable, controlled operating hours

• Designing VIP Experiences — Upsell Attractions Within Your Attraction

  Jimmy Langa, Mr. Kringle & Co

  Thursday 2:00pm-3:00pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  VIP experiences can dramatically increase your margins when designed with purpose and operational clarity. This class reveals how to craft upgrades that feel exclusive while remaining simple to run, from priority access and enhanced environments to guided encounters and premium hospitality. Learn how to balance perceived value with real cost, streamline on-site VIP logistics, and maintain staff alignment when operating multiple tiers of guest experience. You’ll walk away ready to build profitable VIP layers that elevate your brand and boost your nightly revenue without straining your team. *Increase per-guest revenue through upgrades that feel exclusive and effortless to run. *Create VIP pathways and perks that improve flow rather than complicate it. *Balance perceived value with tight operational control to protect margins. *Streamline your team’s approach so VIP guests receive impeccable service without added stress.

• Team Management: Design — Setting the North Star

  Casey Robertson, Silver Dollar City

  Thursday 2:00pm-3:00pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Creative teams thrive when given clear goals. This session outlines how to define a creative North Star, communicate expectations, and structure the decision-making process so your team stays focused. You’ll understand how to avoid creative drift, manage revisions, and keep projects advancing efficiently. These systems reduce friction and produce more polished results with less time wasted. *Set a clear creative North Star that keeps your team aligned. *Prevent revision overload with structured decision-making. *Communicate direction effectively to reduce confusion and wasted work. *Produce higher-quality creative output with less friction.

• Insane AI Tools (Creative Development) — Updated for 2026

  Joey Towbin

  Thursday 3:15pm-4:15pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  AI has become an essential creative partner for modern attractions. This class showcases tools and workflows that help operators, creative leads and installation teams accelerate the development of scenes, characters, storylines and presentation materials. You’ll see how AI can rapidly prototype designs, generate show treatments and build stakeholder ready presentations used to align teams, vendors and partners. The focus is clear: saving time, reducing revision cycles and empowering operators to produce higher quality creative work without expanding their teams or adding complexity. This session demonstrates how to blend human creativity with AI speed. Turning AI from inspiration into leverage for real world attraction development. Attendees will learn how to: *Use AI to accelerate the creation of concepts, scripts, characters, and scenes *Reduce revision cycles and move from idea to execution faster *Generate high quality visualizations and audio that improve communication across teams and vendors *Free creative and operations staff to focus on innovation instead of administrative work

• Communication Breakdowns between Designer, Fabricators, and Clients

  Moderator: Jeffrey Holmes

  Thursday 3:15pm-4:15pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This panel brings together a designer, a fabricator, and an operator/client to break down where communication succeeds…and where it falls apart. Each shares what they need early, what causes avoidable headaches, and how simple clarity can speed up an entire build. You’ll learn how to align scope, budget, and timelines across all three roles so projects move from concept to fabrication to install with fewer surprises and smoother results. *Communicate expectations clearly to prevent expensive misunderstandings. *Align timelines and budgets early to keep projects on track. *Reduce friction by speaking the language of builders and designers. *Produce cleaner, faster builds through strong documentation and aligned goals.

• Converting from Drive-Thru to Walk-Thru (or Walk-Thru to Drive Thru)

  John Haustein, NoogaLights

  Friday 10:15am-11:15am

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Conversions require a ground-up reconsideration of guest flow, infrastructure, and staffing. This class walks operators through the logistics of transforming a drive-thru into a pedestrian experience or vice versa. You’ll learn how to adapt show pacing, sound delivery, queue systems, and safety practices. Real-world case studies show the financial upside and potential pitfalls. By the end, you’ll have a plan that reduces risk and positions your attraction to reach new audiences and revenue streams. *Understand the full operational impact of switching between these formats. *Redesign guest flow, pacing, and staffing to suit your new experience model. *Avoid common pitfalls that make conversions costly or chaotic. *Unlock new revenue potential by reaching audiences better suited to each style.

• What People Buy (Merchandising & Food/Beverage)

  Jimmy Langa, Mr. Kringle & Co

  Friday 11:30am-12:30pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Understanding guest purchasing behavior is essential for maximizing retail and F&B revenue. This session dives into product psychology, pricing strategies, impulse triggers, and layout approaches that boost transaction size. You’ll learn how to identify winners, cut underperformers, and engineer merchandise zones that drive engagement. By combining data with real-world sales patterns, you’ll walk away with a clear method for designing a product mix that delivers stronger profits with less waste. *Identify the products and food items guests consistently reach for first. *Use placement and design strategies that increase impulse purchases. *Cut low performers to reduce waste and protect your margins. *Build a product mix that turns browsing into buying.

• Designing for Dollars — Storytelling Techniques That Increase Profit

  Emma Oliver, Emma Oliver Creative

  Friday 11:30am-12:30pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Storytelling is one of the most powerful tools operators have, and it doesn’t require expensive new builds. This class reveals how narrative structure guides guest emotion, increases perceived value, and encourages longer stays. You’ll learn how to layer story elements onto your existing infrastructure to create new pathways, features, and upsells. The focus remains on financial return—designing experiences that generate repeat visitation and encourage higher spending. *Use story structure to increase perceived value without expensive upgrades. *Transform existing assets into richer, more profitable experiences. *Encourage guests to stay longer and spend more through emotional engagement. *Build loyalty and repeat visits through compelling narrative design.

• Projection Mapping Roundtable

  Moderator: Bob - BenQ, Guests: Jeffrey Holmes, Jorden Nash - Nash Creative, LLC, Ross Arroyo - Illumibot

  Friday 12:45pm-1:45pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This session lets operators hear real-world experiences from experts managing mapping projects of all scales. Learn about equipment reliability, content choices, environmental challenges, and the future of projection in themed entertainment. Participants can ask questions directly and gain perspective on how to avoid the most common and costly mistakes in the field. *Learn directly from experts managing mapping projects in diverse environments. *Hear candid insights about reliability, content choices, and new innovations. *Ask questions about your own challenges and get real-world solutions. *Understand how professionals avoid the industry’s most expensive mapping mistakes.

• Go Viral: Creating Christmas Content That Pops, Performs, and Gets Reposted

  Ashley Bissing, One Love Social

  Friday 12:45pm-1:45pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Your show won’t go viral by accident. This session teaches you exactly what Christmas content you should be capturing, how to shoot it so it actually looks good on social media, and when and how often to post it for the best results. We’ll break down the visual moments, reactions, angles, and micro-scenes that consistently outperform on short-form platforms. You’ll learn simple on-site capture workflows your team can execute every night, plus quick editing and posting strategies designed to keep your attraction in the algorithm. By the end, you’ll have a repeatable system for producing strong content that drives real attendance—not just likes. *Capture the specific shots, reactions, and moments that consistently perform online. *Shoot better content with simple framing, lighting, and timing techniques. *Use efficient, nightly capture workflows your staff can repeat without guesswork. *Know exactly when and how to post for maximum reach and engagement. *Keep your attraction in the algorithm with minimal effort and maximum impact.

• Waiting for Santa: What Can I Do in Queue?

  Scott Swenson, Scott Swenson Creative Development

  Friday 2:00pm-3:00pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  It’s hard enough for children to wait for Christmas Eve, asking them to wait in a boring line to meet Santa is just too much. This session will share both practical suggestions and successful case studies to help participants find ways to make the queues FUN! Suggestions range from from live queue entertainment to simple games that don’t require extra staff. This class will help owners and operators reduce the number of cranky guests. This means fewer guest complaints and less children ending up on the Naughty List.

• 10 Money-Saving / Time-Saving Techniques (from America's #1 Christmas Event)

  Kelly Eutsler, Silver Dollar City

  Friday 2:00pm-3:00pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This seminar shares field-tested methods operators use to cut unnecessary labor, reduce materials waste, and accelerate install and strike. You’ll learn how to simplify setups, standardize equipment, and optimize workflows so your team can accomplish more with less effort. These techniques create immediate efficiencies that pay off season after season. *Implement efficiencies that cut labor hours during install and strike. *Standardize materials and processes to reduce waste and confusion. *Use smarter layouts and workflows to accelerate production. *Reap savings immediately and compounding benefits each season.

• Brilliant, Budget-Friendly Santa Experiences: How to beat the Mall!

  Scott Swenson, Scott Swenson Creative Development

  Friday 3:15pm-4:15pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The best Santa experiences aren’t the most expensive—they’re the most thoughtful. This session breaks down how to create emotionally rich, visually appealing Santa environments while keeping costs tightly controlled. You’ll see how to design backdrops, flow patterns, and photo lighting that deliver professional-quality results. The class also covers staff training models that support Santa, manage families, and eliminate the stress points that slow down operations. The outcome is a better guest experience, higher photo revenue, and fewer staffing headaches. *Create high-value Santa encounters without expensive build-outs. *Improve family flow and reduce wait stress with smart layout planning. *Train staff to manage interactions that increase photo sales and repeat smiles. *Deliver a polished, memorable experience that outperforms mall setups at a fraction of the cost.

• 10 Mistakes Event Operators Make

  John Haustein, NoogaLights

  Friday 3:15pm-4:15pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Through candid insights and real-world stories, this seminar exposes the errors that consistently undermine attractions: operational blind spots, staffing misjudgments, design misalignments, and financial miscalculations. Operators gain a clear understanding of how successful attractions structure their decisions to minimize risk and maximize clarity. You’ll leave with practical strategies that protect your revenue and improve your daily operations. *Avoid the costly pitfalls that consistently derail seasonal attractions. *Recognize operational blind spots before they become revenue problems. *Strengthen your decision-making framework to minimize risk. *Build systems that improve staff performance, guest flow, and financial outcomes.

• Christmas Projection Mapping

  Ross Arroyo, Illumibot

  Saturday 10:15am-11:15am

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Christmas projection content relies on warmth, color harmony, and atmosphere. This seminar teaches operators how to craft festive scenes, animated transitions, and narrative rhythms that resonate emotionally with families. You’ll understand how to optimize content for your specific architecture and how to keep your visuals fresh season after season. From concept to delivery, the focus remains on efficient production and memorable guest impact. *Build warm, festive projection content that strengthens emotional connection. *Customize visuals to your site’s architecture for maximum impact. *Keep yearly updates simple while maintaining a fresh guest experience. *Use narrative-driven content to elevate value without increasing build costs.

• How to Drive Profit and Purpose in a World That Never Stands Still

  Jon Majak

  Saturday 10:15am-11:15am

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  In this talk, Jon Majak will dive into how business owners can thrive by blending mental toughness, personal branding, and powerful experiential marketing. He’ll share how to create a business that not only makes more money but also leaves a meaningful impact on customers in an ever-changing world. Expect insights on how to harness resilience, build a standout brand that truly resonates, and deliver immersive experiences that turn clients into raving fans. By the end, you’ll have a blueprint for staying profitable and purposeful no matter how fast the world moves around you.

• Absolute Basics of Animated Light Shows (2 hour class + build)

  Jorden Nash, Nash Creative, LLC - Sponsored by Your Pixel Store and Experience Lights

  Saturday 11:30am-1:30pm

  $110/attendee (Early Bird through March 19th) $130/attendee (After March 19th)

  Join us for a special 2-hour class covering everything you need to know to get a first-year light show up and running! In this class we will cover the basics of hardware, networking, controllers, pixel lights, and getting started in xLights. We will also chat about some popular places to source all of the parts needed! You will also walk away with your own controller and lights! Please bring a laptop with xLights installed. This is the ultimate all-in-one jump start to get your show started. We hope to cover all of the bases and light the spark to keep growing your animated light show! *Build your own controller, hook up lights, and get them working inside xLights *Learn the basics of xLights, layouts, and sequencing *Intro to the workings of controllers, pixels, and electronics *Basic networking and show design

• Lasers, Snow, and Sparks — Safely Integrating Advanced Effects into Family-Friendly Christmas Environments

  Craig Wallace

  Saturday 12:45pm-1:45pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Advanced effects thrill guests, but they also introduce risk. This session gives operators a clear, actionable framework for integrating exciting technologies safely and responsibly. You’ll understand the differences between consumer and pro-level systems, environmental considerations for family-friendly spaces, and the safety standards required for effects around children. Through practical demonstrations and real-world case studies, you’ll learn installation strategies, daily checks, and staff training models that keep the show spectacular and compliant. Your attraction will shine brighter—with confidence. *Introduce high-impact effects while meeting strict family-friendly safety standards. *Choose the right level of equipment for your environment without overspending. *Implement staff training and daily checks that prevent technical failures. *Deliver spectacular show moments confidently and compliantly all season long.

• xLights Training - Level 1

  Clyde Lindsey, Pixel Pro Displays

  Saturday 2:00pm-3:00pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This entry-level class teaches operators how to install, configure, and program xLights effectively. You’ll learn the fundamentals of sequencing, channel management, and layout planning. The goal is clarity—helping new users avoid early mistakes and establish workflows that scale as their show grows. *Networking Configuration *Model Creation *Intro to Sequencing *“Gotchas” to watch out for

• xLights Training - Level 2

  Clyde Lindsey, Pixel Pro Displays

  Saturday 3:15pm-4:15pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This advanced session covers complex sequencing, effect layering, performance optimization, and show-time troubleshooting. Operators learn how to push the software further while maintaining stability. By understanding advanced tools and workflows, you can create more impressive displays with greater efficiency. *Master advanced sequencing techniques that unlock complex, dynamic effects. *Troubleshoot high-level issues quickly and confidently. *Produce more professional displays with less trial and error.

• On-Site Troubleshooting Best Practices

  Jorden Nash, Nash Creative, LLC

  Saturday 3:15pm-4:15pm

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  This class gives operators practical frameworks for diagnosing and fixing problems quickly. You’ll explore nightly inspection routines, communication protocols, and escalation paths that prevent small issues from becoming catastrophic failures. The seminar also addresses documentation practices that reduce downtime and ensure consistent staffing responses. These techniques help teams stay confident and aligned in the face of technical challenges, preserving both guest satisfaction and nightly revenue. *Develop fast-response systems that keep your show running during unexpected issues. *Use nightly routines that catch problems before guests ever see them. *Strengthen communication protocols that direct staff clearly during crises. *Reduce downtime and revenue loss by solving issues efficiently the first time.

INTERACTIVE ENTERTAINMENT SEMINARS

EVENT REGISTRATIONS

• The Talon Falls Haunted House and Christmas tour

  Driving: $160, Bus: $215

  ● Bus option: $215 (price increase to $235 after March 19, 2026 at 11:59 PM CDT). The bus will depart from the St. Louis Convention Center and return there at the end of the night ● Self-drive option: $160 (price increase to $180 after March 19, 2026 at 11:59 PM CDT). Enter a devious world where nightmares reign true: three horrifying venues await in one twisted location - the all-new Blood Creek Haunted Hayride, the ruthless Dead End Haunted House, and the monstrous Talon Falls ScreamPark. Face your fears in 10 nightmarish mazes: Crypt of the Vampires, Trashy Tammy's, Voodoo Lagoon, Dead Man's Factory in 3D, Poison Ivy's Greenhouse, Wasteland, Dead End Chainsaw Massacre, The Asylum, and more. Then dare to go behind the screams with an exclusive production tour of our makeup & wardrobe department! The terror doesn't stop there—venture into the Midway of Madness at Talon Falls, where eerie drinks and ghoulish gifts await. But wait… there's more! Begin your journey by climbing aboard a festive train ride-through a million dazzling Christmas lights and displays. Venture into Santaville and the Grinch's cave with mischievous elves as your wicked tour guides! Visit The Christmas Barn, A Winter Wonderland: drop by Santa's Workshop, wander a petting barn, slide down the Penguin Plunge, stroll Hallmark Street and explore the kid-sized playhouse, plus even more surprises behind every twinkling light. Two worlds collide—haunt and holiday—in one unforgettable event.

• City Museum Party

  $65/attendee (Early Bird through March 19th) $75/attendee (After March 19th)

  The always-popular City Museum party is back and is completely private! Join us for an evening of fun with friends and fellow attendees as we enjoy the entire City Museum to ourselves. Your ticket, which is valid for purchases made on or before March 19th, includes your choice of a delicious ¼-pound hotdog, a large hot pretzel, large popcorn, nachos, or a slice of pizza. You can redeem the pretzel and hot dog at Vault and Tenders on the 2nd floor, popcorn at Baby Elephant on the 3rd floor, nachos at Beatnik Bob’s on the 3rd floor, and pizza at Lizard Lounge on the mezzanine level. Additionally, we will provide complimentary soda for all guests. Don't miss out on this exclusive event!

• Christmas Installers Happy Hour at the Flamingo Bowl ( Included if you purchased the L.I.T.E package)

  Thursday 5:00pm-7:00pm

  1117 Washington Ave, just up the street from America’s Center

  $75/attendee (Early Bird through March 19th) $90/attendee (After March 19th)

  Join us for a night packed with socializing, networking, bowling, and even karaoke. It’s the perfect way to unwind and meet new people. Grab some bar food, grab a drink, and settle in for a great time. Enjoy pizza, chicken tenders, meatballs, veggie spring rolls, and salad, plus a full hour of open bar featuring soda, well drinks, house wines, domestic and canned beer, and draft options.

• Santa’s Beach Bash (Christmas Party)

  Friday 8:30pm-12:00am

  Magnolia St. Louis - Ballroom

  $60/attendee (Early Bird through March 19th) $75/attendee (After March 19th)

  Santa’s Beach Bash is bringing holiday heat to the winter chill! Swap snow boots for flip-flops and join us for a tropical twist on Christmas. Expect festive beach décor, island-style bites, cool cocktails, and summer games with a splash of sunshine. Whether you’re building sandmen instead of snowmen or sipping piña coladas under twinkling lights, this is one holiday party you won’t want to miss. A Slider Station offering grilled hamburgers and chicken sliders with an array of accompaniments, complemented by French Fries and Tater Tots served with assorted toppings. Attire: Hawaiian shirts, beachwear, Santa hats encouraged!

• TransWorld's Heaven & Hell Costume Ball

  Saturday 8 PM - 12:00 AM

  America Center Ballroom

  $50/attendee (Early Bird through March 19th) $60/attendee (After March 19th)

  Get ready to rise or descend at TransWorld’s most legendary night of the year, the Heaven & Hell Costume Ball! Step into a stunning split-world experience where angelic elegance collides with deliciously wicked chaos. The moment you walk through the doors, you’ll be transported into two realms battling for your allegiance: soft clouds, shimmering lights, and celestial beauty on one side… and swirling shadows, fiery accents, and devilish mischief on the other. Whether you arrive glowing in white with your halo polished to perfection or make your entrance with horns sharpened and ready for trouble, this is the one party where every costume—sweet, sinister, or somewhere in between. Expect an unforgettable night packed with music, dancing, jaw-dropping outfits, and the kind of wild, anything-can-happen atmosphere that has made this event a can't-miss tradition year after year. Cash bars will be open, and we’ll have plenty of tasty appetizers and desserts for everyone to enjoy. Between the drinks, the treats, and the over-the-top photo ops, you’ll have endless chances to mingle, celebrate, and show off your most heavenly,or hellish-look. So spread your wings or unleash your inner demon… the choice is yours. Just be ready for a night you won’t forget!

L.I.T.E. LIGHTING INSTITUTE TECHNOLOGY EDUCATION

• Mastering Modern Holiday Lighting: Plug-and-Play Training Systems to Scale Your Crew Fast

  Michael Carey, The Christmas Light Academy

  Thursday 9:00am-10:00am

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Running a holiday lighting business gets chaotic fast — especially when you’re juggling new hires, safety standards, custom designs, and the demand for both seasonal and permanent installations. In this session, Mike from The Christmas Light Academy reveals how to streamline your operations with a proven, plug-and-play training system built specifically for lighting pros.

• Make Six Figures in Six Weeks

  Heather Lundervold, Christmas Design Institute

  Thursday 10:15am-11:15am

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Ever wondered how Christmas installers and haunt pros are pulling in six figures in a six-week season? This session breaks down the real pathways into the holiday design and installation world—and how YOU can capitalize on one of the most profitable seasonal niches in the industry. Whether you're looking to expand your haunt business, add a new revenue stream, or completely pivot careers, this class gives you the inside track, including: How holiday installers structure their season for rapid revenue. What the “holiday designer lifestyle” actually looks like. How to get started with minimal equipment. Where the money really is in residential and commercial installs. Answers to every burning question you’ve had about getting into the industry. If you want Christmas cash, a career upgrade, or a new lane that pays big in a short window, this session is your roadmap. Come ready to take notes—this could be the most profitable hour of your year.

• Year-Round Profits for Christmas Light Installers - How and Why to add Party Rentals to Your Business

  Tariq, Event Hawk

  Thursday 2:00pm-3:00pm

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Event Planning/Party Rentals

• How to Win More Customers for FREE using AI

  Zeke & Megan Mazlin

  Thursday 3:15pm-4:15pm

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Intelligence to dramatically improve your online visibility and attract a steady stream of high-quality customers—all for free. Zeke will dive into the strategic world of Search Engine Optimization (SEO) and demonstrate how AI is the ultimate tool for a local service business, especially for Christmas light installers. You'll learn practical, immediately applicable techniques, including: Writing & Optimizing High-Converting Content: See a demonstration of how to use AI tools to quickly draft essential website pages, including your service descriptions, FAQs, and local service area pages (e.g., "Christmas Light installation in St. Louis"). AI will help structure this content for maximum readability and SEO ranking. Turning Web Traffic into Sales: We'll move beyond just writing and focus on optimization. Learn to use AI to analyze your existing content and inject the necessary elements like proper call to action buttons to help your website traffic contact you to get a quote. Walk away with a clear, step-by-step plan for implementing an AI-driven SEO strategy that reduces your advertising spend and maximizes your organic lead generation, securing more bookings for the upcoming holiday season!

• Mastering Projection Mapping Installations: Logistics, Setup, and Success

  illumibot Team

  Friday 8:00am-10:00am

  TBD

  $110/attendee (Early Bird through March 19th) $130/attendee (After March 19th)

  Ready to bring projection mapping to life? This 2-hour seminar dives into the nuts and bolts of installing projection mapping systems for any environment residential, commercial, or public. Learn expert strategies for site placement, projector selection, power management, and enclosure options. Discover how to tackle challenges like weather, heat, and surface compatibility while ensuring safety, security, and compliance with permits and regulations. Whether you’re a Christmas light installer, theme park operator, or municipal planner, this session equips you with the tools to execute flawless installations that captivate audiences. Join us to transform your technical know-how into stunning visual experiences! Who Should Attend: Christmas light installers, theme park operators, municipalities, farms, zoos, and anyone handling projection mapping logistics.

• How I Hit $250K My First Season and the Exact System You Can Copy Today

  Tim Crouch, Gutter Growth

  Friday 10:15am-11:15am

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Tim Crouch breaks down exactly how he hit $250K in his very first Christmas lighting season—and the proven system you can copy today. In this session, he’ll walk you step-by-step through the marketing strategy that filled his pipeline, the pricing model that protected profit, the quoting process that closed fast, and the operational workflow that kept installs efficient and customers raving. If you’re ready to skip the guesswork, scale with confidence, and plug a six-figure-ready system straight into your business, this is the playbook you’ve been waiting for.

• Maximizing Your Superpowers: Systems for Success from Lead to Raving Fan

  Angela Chanowsky & JC Chanowsky

  Friday 2:00pm-3:00pm

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Unique genius workbook - maximizing your superpowers to scale

• Permanent Lighting-Helping Contractors Grow Nationwide

  Chris Rios, Permanentchristmaslights.com

  Friday 3:15pm-4:15pm

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Chris Rios from PermanentChristmasLights.com pulls back the curtain on scaling a permanent lighting division that prints revenue year-round. In this session, he’ll break down the products, pricing, sales process, and installation systems that separate the pros from the hobbyists—and how you can add permanent lighting as a high-margin, steady-season offering inside your business. From the customer education script to the operational workflow to the upsell strategy that boosts every ticket, Chris gives you the blueprint. If you’re ready to unlock recurring revenue, stabilize your crews, and build a division that grows even when Christmas is over, this is the roadmap.

• Be the Face of Your Business (or Lose to Someone Who Is)

  One Love Social

  Saturday 3:15pm-4:15pm

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  The local businesses winning in 2026 aren’t using stock videos or generic content. They’re putting real people at the front of their brand.In this session, Ashley Bissing explains why faceless marketing no longer converts and how business owners can use themselves and their teams to build trust, stand out locally, and close better leads without becoming influencers. This interactive, workshop-style talk shows exactly what type of content works for local service businesses and how one simple video can support social media, ads, Google visibility, and sales.

• How to grow your installation business to a million dollars

  Scott Young, Certified Lights

  Saturday 9:00am-10:00am

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Ready to level up from “seasonal hustle” to a scalable, million-dollar installation company? In this power-packed session, industry leader Scott Young breaks down the exact systems, pricing strategies, and operational frameworks used by top-performing installation companies to hit seven figures—without burning out or blowing up your profit margins. Scott will walk you through the proven roadmap for growth, including: Designing repeatable systems that turn chaos into consistency Pricing and packaging offerings for real profitability Building teams that execute at a high level Leveraging marketing channels that actually convert Eliminating the bottlenecks that keep most installers stuck at $250K–$600K Whether you're an owner-operator looking to finally scale or an established company aiming to dominate your market, this session delivers actionable strategies you can implement immediately. Expect clarity, real numbers, and the kind of strategic direction that cuts years off your learning curve. If your goal is to scale confidently, profitably, and sustainably, this is the room you want to be in.

• The Art of Animation: The Art of Mastering Dynamic RGB/RGBWW

  Erik Terkelson, Holidynamics

  Saturday 10:15am-11:15am

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Are you tired of installing the same static lights year over year? Has the price of color changing options scared most of your customers away? Are you leery of using apps that need to be updated on a regular basis? We have the answer! Dynamic RGB/RGBWW from Holidynamics, Inc. In 2020, Holidynamics, Inc. introduced Dynamic RGB to the holiday lighting industry. It was designed to be simple, affordable, and interactive. Everything is controlled (colors and functions) using a simple, radio frequency remote. No app! No hassle! During this seminar, you will learn how to create amazing residential and commercial displays that are sure to wow all of your customers. One remote controls it ALL! From Dynamic RGB wreaths and garlands to tower trees and C9 bulbs, Holidynamics, Inc. has you covered. We are excited to announce that we have added RGBWW and RGBPW to our Dynamic line of RGB that will also be covered during this seminar.

• Solar-Powered Christmas Décor: Does It Really Work for Commercial Installations?

  Kurt Stange, Easy Treezy

  Saturday 2:00pm-3:00pm

  TBD

  $55/attendee (Early Bird through March 19th) $65/attendee (After March 19th)

  Solar is one of the hottest topics in the industry right now—but is it actually viable for commercial holiday décor? In this eye-opening session, Kurt Johnson of Miami Christmas Lights breaks down the truth about solar-powered decorations and whether they can meet the demands of large-scale, high-visibility installations. This session explores: Where solar shines and where it still falls short The performance differences between consumer-grade and commercial-grade solar décor Real-world case studies from Miami and beyond How to evaluate solar options for parks, plazas, walkways, rooftops, and remote locations Cost, durability, brightness, and “hours of glow” you can realistically expect Whether solar is ready to replace traditional power—or better used as a hybrid strategy If you’ve been curious about solar, skeptical about solar, or wondering how it fits into the future of commercial holiday lighting, this class gives you the clarity (and the data) you need. Walk out knowing when solar is a smart solution… and when it’s just not worth the gamble.

Projection Mapping Certification Classes

CLIPA CONFERENCE

SEMINAR PACKAGES

• Seminar Super Pass

  Thursday to Saturday

  $550/attendee

  Seminar Super Pass includes all* Seminars from Thursday through Saturday. The cost is $550 per attendee. Package is limited to the first 200 people. You do not need to preselect your seminars. The package is non-transferable; only 1 person can use this pass and it cannot be shared. Limited to one seminar per hour. You can NOT move from one seminar to another while the seminar is in session, doing this would disturb other attendees in the class. Photo ID required. *Excluded from this package: Thursday morning CHAOS safety seminar and ALL WORKSHOPS. They are sold separately.

Free Early Bird Seminars

Free exhibitor seminars